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Decoding Vague Feedback

What Recruiters Really Mean When They Say “Not the Right Fit”

By

Margaret Buj

Global Talent Acquisition Leader and Interview Coach

You nailed the interviews (or so you thought). The conversations flowed, you came prepared, and you left with a good feeling. Then the email arrives:

“Thanks for your time – you were a strong candidate, but we’ve decided to move forward with someone else who’s a better fit.”

Frustrating, right?

As a recruiter and interview coach with two decades of experience, I’ve seen this scenario unfold hundreds of times. Candidates are left in the dark, wondering:

What does “not the right fit” actually mean?

And more importantly – what can I do differently next time?

The truth is, “fit” is often a polite umbrella term we use to mask a more specific reason the candidate wasn’t selected. Sometimes it’s about skills. Sometimes it’s about communication or chemistry. And sometimes, it’s not about you at all – it’s about internal dynamics, team balance, or shifting hiring priorities.

Let’s decode the most common vague rejection phrases and what they might actually mean behind the scenes – along with what you can take away from each.

1. “We’re moving forward with someone who’s a stronger fit.”

👉 Translation: They likely found a candidate with more relevant experience or clearer alignment to the role’s core responsibilities.

🔍 What to reflect on:

  • Were your examples directly tied to the role’s key deliverables?
  • Could your resume or interview answers have done a better job positioning your impact in similar roles or industries?

✅ What to do next:

  • Make sure your resume and LinkedIn profile clearly demonstrate measurable achievements aligned with the target job.
  • In interviews, use the STAR method to connect your experience directly to the challenges the hiring manager is facing.

2. “We’ve decided to go in a different direction.”

👉 Translation: This could mean a change in role scope, budget constraints, or that they decided to prioritize a different skill set entirely.

🔍 What to reflect on:

  • Did the job or expectations shift during the process?
  • Were there hints the company was rethinking what they needed?

✅ What to do next:

  • Don’t take this one personally – it often has nothing to do with your performance.
  • Follow up politely asking if they see a potential future fit for your background in the company.

3. “We really enjoyed meeting you, but the team didn’t feel it was quite the right match.”

👉 Translation: This may signal a perceived mismatch in communication style, seniority level, or team dynamics.

🔍 What to reflect on:

  • Did you ask questions and engage with multiple stakeholders during the interview?
  • Were there moments you could have connected better to company culture or values?

✅ What to do next:

  • Watch for cultural cues in interviews – do they value brevity? Collaboration? Bold ideas? Mirror what you observe authentically.
  • Consider asking in future interviews: “What does success look like in this team, beyond the technical skills?”

4. “We were impressed but decided to proceed with someone whose experience more closely aligned.”

👉 Translation: You may have been slightly overqualified, underqualified, or just came from a different industry or environment.

🔍 What to reflect on:

  • Did you bridge the gap between your past experience and the specific demands of the role?
  • Were you able to show how your past roles prepared you to succeed here?

✅ What to do next:

  • Customize your pitch and resume to emphasize relevant experience.
  • In interviews, be proactive in addressing the “leap” – show you understand the business and how you’ll add value from day one.

5. “It was a tough decision - we had a lot of great candidates.”

👉 Translation: This might be true! But it can also mean someone else had a slight edge in experience, executive presence, or internal advocacy.

🔍 What to reflect on:

  • Did you make your value obvious and memorable?
  • Did you build rapport with the interviewers or leave them with a clear sense of what it’d be like to work with you?

✅ What to do next:

  • Ask for feedback — not everyone will give it, but it’s worth asking.
  • Stay connected. I’ve seen many candidates re-interviewed and hired later, especially when they followed up graciously.

Summary: It’s Not Always You

Hiring isn’t a perfect science. Sometimes the internal candidate got the job. Sometimes the role was paused. And sometimes, you were genuinely excellent – but someone else was a slightly better puzzle piece.

When you hear “not the right fit,” take a breath. Then take action: reflect, refine your approach, and stay open. Clarity is power – and with the right tools and insight, your next opportunity will be an even better fit for you.

Margaret Buj is a Global Talent Acquisition Leader and Interview Coach with two decades of experience hiring top talent across EMEA, LATAM, and the US. She has led hiring across engineering, product, marketing, and G&A at companies including Expedia, VMware, Cisco, Microsoft, Box, Typeform, and Mixmax.

Margaret is also a Career Success Manager at Kadima Careers and the founder of Interview Coach UK, where she’s coached over 1,000 professionals on landing jobs, negotiating salaries, and advancing their careers. Her insights have been featured in Forbes, Business Insider, Fox Business, and Financial Times, and she has been recognised as a LinkedIn Top Voice.

She offers 1:1 coaching, group programs, and interview training for hiring managers. Learn more at interview-coach.co.uk or connect with her on LinkedIn.