In a competitive job market, a well-crafted resume can make or break a candidate’s chance to shine.
This HR Spotlight article compiles insights from business leaders and HR professionals on the top three tips for preparing a resume tailored to their organization or industry.
From emphasizing measurable outcomes and clear formatting to showcasing relevant skills and personal motivations, these experts highlight what catches their attention.
Whether it’s avoiding fluff, aligning with job requirements, or demonstrating industry-specific impact, their advice offers a roadmap for candidates to create compelling resumes that resonate with hiring managers and secure opportunities in diverse fields.
Read on!
Randy S. Strauss
Managing Partner, Strauss Group
A polished resume goes beyond perfect grammar to tell a clear story, highlighting your key accomplishments and promotions, not just job duties.
To build trust and avoid misleading a potential employer, be specific with dates and customize your experience to align with the job’s requirements.
No spelling errors! Cannot emphasize this enough. Check your work twice and then one more time. I do not call candidates with any spelling errors on their resume.
Leave out fluff. Identify the 4 or 5 accomplishments in each role. Highlight promotions whenever possible.
Include months and years on dates worked. Never give the reader the impression that you may be trying to fool them. For example, 2021-2022 could mean one month or two years. Be specific!
Overall, the resume is your chance to tell your story, but importantly, your opportunity to demonstrate communication skills, performance (promotions) and likelihood that your reason for applying to the job falls in line with your career.
If there are extenuating circumstances regarding losing a job or being out of work for an extended period, include a cover letter explaining this.
Each resume should be customized to highlight relevant points aligned with the job requirements. All highlighted information must be accurate.
A Great Resume Tells a Clear Story
Austin Rulfs
Founder, SME Business
When reviewing resumes, especially from candidates hoping to break into the mortgage industry, I look for key elements that help them stand out.
Here are the top three things I recommend focusing on:
Clear and Focused Objective: I appreciate when candidates clearly communicate their career goals and how they align with the company’s mission. A targeted objective shows that the candidate has done their research and is genuinely interested in the role.
Relevant Experience or Transferable Skills: Even if they don’t have direct experience in the mortgage industry, I like to see how a candidate’s previous roles or projects show skills that transfer well. For example, strong communication, problem-solving, and analytical skills are vital in mortgages.
Quantifiable Achievements: I always appreciate when candidates back up their experience with metrics, like improving customer satisfaction by 15% or managing a project with a budget of $100,000. Numbers help me visualize their impact and potential.
By focusing on these three areas, a candidate can make a strong first impression and increase their chances of standing out in a competitive job market.
Objective, Skills, Achievements: Keys to Resumes
Adam Hamilton
CEO, REI Hub
In today’s tech-driven world, your resume is a vital tool for showcasing your skills and making a strong first impression.
Beyond simply listing your work history, the way you highlight your technology skills, present a concise narrative, and use design elements can significantly influence how employers perceive you.
Highlight any skills related to technology. In pretty much any field these days, tech skills are invaluable. Whether it be the continuing integration of AI or simply the heavy reliance on technology in a hybrid/remote workforce, employers want to hire people who are skilled with technology and won’t have that extra learning curve to get past.
Don’t include information that’s unrelated if it’s going to take up too much valuable space on the page. If a past job won’t help you in any way look like a better candidate, you don’t necessarily need to include it. Pages that are too crammed are hard to comprehend.
Use color strategically. You don’t have to do anything crazy, but implementing color in certain ways can help the content be more easily readable and distinguishable.
Tech Skills are Invaluable in Today’s Workforce
In a competitive job market, clarity is paramount. You need to make sure your resume is easy to read, with your contact information front and center, so employers don’t have to hunt for the basics.
Your resume is your first impression. Make every word count by using bullet points to highlight your key experiences and accomplishments, and avoid generic “skills” that don’t help you stand out.
Make sure that it’s easy to find your contact information. I’ve seen too many resumes where I have to search hard to simply find the candidate’s email address. That information should be super easy to find – ideally at the top of the page.
Utilize bullet points with each job experience. This is a mistake I also see too often – candidates writing out descriptions of their past jobs in long sentences rather than succinct bullet points. It’s way easier to comprehend a candidate’s experience when it’s in bullet point format.
Don’t include the basic “skills” that are generic and that everyone includes, like ‘fast learner,’ or ‘team player.’ All that does is take up valuable space on the page while not actually helping employers get to know who you really are!
Clarity, Brevity, and Substance
Your resume’s content and clarity are far more important than its design, especially when it needs to pass through AI filters.
To make a lasting impression, focus on highlighting the specific skills and experiences that directly align with the job, and remember that your resume is just one piece of your complete professional story.
Less is more. Good design elements can help your case, but only if your resume gets through AI filters. Focus on providing the content you want to in a simple, easy-to-read format before you make it look good.
Focus on your resume. Having a diverse skill set is great, and it can be a selling point, but make sure you’re highlighting the skills that employers are actually looking for, even if this means cutting things you’re proud of.
Your resume isn’t your only tool. Make sure you’re putting just as much effort into your cover letter, online profiles, websites, portfolios, etc.
Focus on Substance, Not Just Style
Steve Faulkner
Founder & Chief Recruiter, Spencer James Group
Here are the top 3 tips I’d give candidates on things I want to see in resumes when I’m reviewing them.
Customize your resume for the specific role you’re applying for.
This is the first thing I look for when I’m going through resumes—I want to see at least some of the specific skills, experience, credentials, or other details mentioned in the job description reflected in the resume.
If the resume feels very generic, or like it’s being sent as-is to multiple jobs, then I am likely to reject it after my first review because it likely will not give me confidence that this candidate would be a strong fit for the specific role I’m filling.
Include specific, relevant accomplishments backed by data when feasible.
In the work experience section of the resume, I don’t need to see a list of the responsibilities for a candidate’s past roles. What I’m looking for is insight into how they performed in that role and whether that experience would be relevant in the context of the role I’m filling.
Quantifiable accomplishments pack the most value here. For instance, instead of just saying you “Managed premiums”, go into more detail with something like “Oversaw premium calculations and renewals for a $X book of business” or “Negotiated premium rates with carriers, resulting in X% cost savings for clients”.
Include relevant soft skills and industry knowledge.
Many resumes center work experience, technical skills, and credentials like degrees or certifications. This may be appropriate for some roles and industries, but many of the roles that we fill are either client-facing or leadership positions (or both), where soft skills and industry expertise can be equally important.
For instance, we fill a lot of roles in the insurance space, where compliance is non-negotiable and regulatory knowledge is a definite advantage for a candidate.
Many roles we recruit for also rely heavily on skills like relationship building, communication, negotiation, and emotional intelligence. The strongest resumes balance technical skills, soft skills, and industry knowledge to show they meet all of the core qualifications for the role.
Customize, Quantify, Balance for a Great Resume
When I scan resumes, I’m not just looking for credentials—I’m looking for signals of creativity and clarity.
One resume that stuck with me had a section called “People-Centered Wins.” It was unexpected and instantly told me what the candidate cared about.
I love when someone uses a unique heading like that—it sets the tone and makes your story easier to follow.
I also look for metrics that go beyond the usual—things like adoption rates, time saved, or how many countries a program scaled to. That shows strategic thinking, not just activity.
And finally, I’m a fan of a “highlight reel” at the top: two or three bullets with real punch. Think of it like a trailer—it makes me want to read the full story.
Creativity And Clarity Make Resumes Stand Out
Ronald R. Magas
President & Owner, Magas Media Consultants, LLC
Clarity and design are not just about aesthetics; they are crucial signals of your credibility and judgment. A great resume goes beyond a list of duties to highlight your strategic decisions and showcase what you prioritize, leaving the reader wanting to learn more about your unique impact.
Clarity = Credibility. If your resume is dense, bloated, or hard to follow, I assume your leadership is too. Can you cut through complexity? Start there.
Decisions = Duties. Don’t just tell me what you were responsible for. Tell me what was at stake—and what you chose to do.
Design = judgment. If your resume feels cluttered, scattered, or overdesigned, I question how you prioritize. Show me you know what matters.
The best resumes make me want to know more—not because they say everything, but because they signal someone who does.
Clarity, Decisions, Design Win Resumes
Natalia Szubrycht
HR Advisor, KlikLekarz.pl
As an HR advisor in the medical industry, I always encourage candidates to focus on clarity, relevance, and intent in their resumes.
First, clarity of structure is essential—use clean formatting, consistent headings, and bullet points to make the resume easy to scan.
A cluttered design distracts from your qualifications.
Second, highlight relevant experience, even if it’s outside clinical settings—transferable skills like communication, attention to detail, and compliance matter greatly in healthcare roles.
Lastly, a strong personal statement or summary at the top can really set you apart. It should reflect your motivation for entering or returning to the medical field and what you hope to contribute.
This is especially powerful for those re-entering after a career break or pivoting from another industry. A resume that tells a story, not just lists tasks, catches my attention every time.
Clarity, Relevance, Intent Win Medical Resumes
If you want to differentiate yourself, show me outcomes – not responsibilities.
I’m less interested in what you are responsible for compared to what changed because of you. Did you reduce returns? Did you enhance client satisfaction? Say that. I’m also looking for quiet clarity in how it has been laid out.
If your resume looks all over the place, then I assume your thinking is also. Use space effectively, keep formatting consistent, and lead with the numbers.
Lastly, I want to see if you understand our user. If you have to support aging parents, or work with vulnerable populations, even if outside of what you are paid to do, include it. That sort of personal context can hold more weight than a perfect credential.
Show Outcomes, Not Just Responsibilities
The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.
Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?
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