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How Leaders Keep Remote Teams Engaged and Thriving

Remote work is the new normal, but leading a remote team requires a unique set of skills.

Discover how top leaders are building thriving remote teams and attracting top talent in today’s competitive landscape.

Read on!

Alex Johnson
Remote Team Culture Architect, Man and Van Star

Beyond the Basics: Tackling Remote Team Challenges with Ritual Design
A highly unique strategy to address disengagement and isolation in remote teams is the practice of “ritual design”—the intentional creation of shared team rituals to reinforce culture and connection. Unlike traditional team-building exercises, these rituals aren’t about one-off events but are embedded in the fabric of the team’s everyday workflow.

Biggest Challenge: Disengagement from the company’s mission
Disengagement often stems from a lack of connection to the bigger picture. Teams may feel disconnected from the impact of their work when isolated remotely. The solution is to create a ritual of storytelling—encouraging employees to regularly share brief stories about how their work has positively impacted clients or advanced the company’s goals.

Recommended Solution: Incorporate these storytelling moments into regular meetings or Slack channels, focusing on personal wins and collective successes. This ritual builds a strong emotional connection, reminding employees that their work matters. Additionally, small, meaningful rituals like virtual team toasts for project completions or quarterly team playlists can foster a sense of community that goes beyond digital screens.

Insight: Anthropologists argue that shared rituals, even small ones, play a vital role in maintaining cohesion in remote or dispersed communities. This human-centric approach makes ritual design a powerful tool for remote teams, offering a fresh, cultural perspective on engagement and retention

Guy Hadas
Co-founder and CEO, Age Group

Respect their boundaries.

If it’s their day off, don’t call, text, or email them regarding work. If they request time off, grant it without really questioning why, unless there’s an emergency at work that requires their presence, and avoid making them do so much overtime.

Employees are not machines; they can become so easily burned out by excessive work hours, stress, and an unappreciated work environment that it will force them to leave and seek out another place where they are valued as workers.

You should respect their boundaries and allow them to pursue their interests outside of work as long as they are fulfilling their responsibilities, meeting deadlines, and making a significant contribution to the team.

Joosep Seitam
Co-founder, Icecartel

My main strategy for keeping my remote team engaged is focusing on connection and communication. Working from home can feel lonely, so we make sure to have regular video calls where we chat about both work and life. This helps everyone feel included and builds stronger bonds within the team.

We also do fun virtual activities, like online games or casual coffee chats, to keep things light and fun. It’s important to create an environment where everyone feels like they’re part of something, even when they’re far apart.

The hardest part has been making sure no one feels disconnected or unmotivated. To fix this, I always try to recognize and celebrate the team’s hard work. Whether it’s a shout-out during a meeting or a small reward like a gift card, it makes a big difference.

When people feel appreciated, they stay motivated and happy. Keeping the communication open and giving regular feedback also helps everyone feel supported and valued.

Mark Shayani
Managing Partner, Pacific Attorney Group

One of the most significant hurdles I have encountered as a law firm owner about talent retention is a lack of motivation due to burnout. Another nontraditional practice I have learned to be helpful in the organization is the “Rotating Shadow Partner Days.”

Every month, the junior associates and staff will spend a day with partners outside the client engagements, performing firm-wide vital strategic activities, including business development meetings, case strategy sessions, and firm financial planning.

While this practice is definitely out of the ordinary, it means that it takes the monotony out of routine legal work, affords one a vantage point to gain a better understanding of the inner operations of the firm, and allows members of the staff to embrace leadership roles.

Enabling employees to peek into the firm’s life in terms of vision and decisions made does two things: firstly, it eradicates burnout and cements the link between the firm and all the future activities it will be conducting.

Since the implementation of Shadow Partner Days, this is an exciting approach that has shown positive results in both turnover and employee motivation.

Simon Brisk
Co-Founder, Click Intelligence

To handle challenges like these, we focus on creating chances for informal chats. We have set up virtual “watercooler” channels. This allows team members to talk about topics not related to work and recreates the casual, social feel of an office.

We also hold regular virtual happy hours and informal video calls where everyone can unwind and connect. These activities help boost team spirit and build a positive atmosphere.

I also emphasize the importance of 1:1 conversations and video calls over emails. While written messages are useful, personal interactions are better for building relationships and reducing misunderstandings.

The biggest challenge is preventing employee burnout. Burnout is less about working long hours and more about how employees feel about their work.

To address this, it’s important to keep employees engaged and appreciated. We offer flexible work hours, recognize their efforts, and provide support, which can help reduce burnout.

James Oliver
Founder, Oliver

Make unedited videos of yourself doing whatever work you’re delegating to your team.

“I think it’s really important to make unedited videos of yourself doing whatever work you are delegating to remote team members.

The unedited nature of these videos is very important for three reasons:

  • It ensures that you are not delegating a task that is impossible or absurdly difficult (I think this is the number one cause of employee disengagement)
  • It shows your employees exactly how much time and effort they should be spending on each step on a task. That way they don’t get stuck chasing their tail
  • Showing that you can roll up your sleeves and do whatever work you’re delegating yourself shows your staff that you do not see yourself as above them. This helps earn their respect and loyalty.

If your staff get stuck, make a video showing them how to overcome whatever bottleneck they have so you can create a library of common bottlenecks and solutions for every process”

 

James Oliver has been building retail focussed websites for himself and clients since 2014.

Shenella Karunaratne
Director of Operations, Online MFT Programs

I feel that the isolation and disengagement of remote workers is commonly the most challenging aspect of managing these teams. It’s important for leaders to be informed on these topics and to have compassion when addressing them. I have found it helpful to personally reach out to members of my remote teams to check in—not just about work projects and deadlines, but also to touch base and see how they’re feeling, if they feel engaged with their coworkers and leaders, and more. Team building exercises and activities are also important, I think especially on a remote team.

Stephanie Pittman
Communication and Marketing Coach, Improvement Solutions

The biggest advice I give my clients is how to improve retention online to turn their cameras on during virtual meetings.

Having those nonverbals cues from others (like eye contact, smiling and nodding) helps us be more present during these conversations.

Studies have also found that memory recall during video calls improves significantly when eye contact is maintained for at least 30% of the time.

That’s just 20 seconds every minute!

So the next time you’re in a virtual meeting try and remind yourself to make a little extra eye contact.

Tricia Harrison
Remote Work Strategist, The Remote Catalyst

As a VA Niche Specialist and Remote Work Strategist with extensive experience in virtual team dynamics, I’ve found that the cornerstone of overcoming remote work challenges is fostering a culture of intentional connection.

The most significant challenge I’ve observed is combating the sense of isolation and disconnection that can creep into fully remote teams. This issue, if left unaddressed, can lead to decreased engagement and higher turnover rates.

My recommended solution is implementing a structured “Virtual Water Cooler” program.

This involves:

  • Scheduled, informal video chat sessions where team members can drop in for casual conversation.
  • Themed days (e.g., “Wellness Wednesdays” or “Fun Fact Fridays”) to spark non-work discussions.
  • Cross-departmental virtual coffee chats to break down silos and foster broader team connections.

This approach tackles isolation head-on by creating organic opportunities for social interaction. It helps replicate the spontaneous encounters of an office environment, building camaraderie and strengthening team bonds.

By prioritizing these human connections, we not only address the immediate challenges of remote work but also cultivate a sense of belonging that significantly boosts employee retention and overall job satisfaction.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

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