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Leaders Reveal their Retention Strategies for a Remote Team

Jocelyn Bermudez
Founder & CEO, JMB Digital Solutions

I believe remote retention comes down to two simple ideas: engagement and empathy.

Engaging the team starts with freedom of choice—each employee is encouraged to create their own schedule and engage with their work in ways they find personally fulfilling.

So far, it’s been highly successful.

The bigger challenge—the one that requires more hands-on work from leadership—is preventing burnout and prioritizing employee well-being.

I’ve developed a two-fold, people-first solution:

First, we hold weekly team Zoom meetings to ensure everyone’s aligned and can voice concerns openly. I also conduct individual check-ins with each team member to understand their workload, mental health, and whether they need any support.

Second, we’re transparent with clients about our people-first approach. If a project risks overwhelming anyone in our team, we discuss reprioritizing tasks or adjusting timelines.

This means having tough conversations about additional costs or shifting deadlines—but it’s crucial for maintaining a healthy, engaged team.

Valuing my employees’ well-being over short-term client demands has created a supportive remote culture that naturally encourages retention and attracts top talent.

Nitin Khanna, CFA
President, N3 Business Advisors Inc.

A less common but highly effective approach to retaining employees is to embed a culture of “purpose ownership” within the organization.

This means encouraging employees to see their roles not just as tasks but as part of a larger, meaningful mission that directly impacts the company’s future.

To achieve this, give employees autonomy over certain projects or decisions, allowing them to feel true ownership of their work.

Involve them in high-level discussions where their input shapes the business’s direction.

When employees feel their work has a lasting influence, they are more likely to remain engaged and loyal, as they tie their personal growth to the organization’s success.

Andre Oentoro
CEO and Founder, Breadnbeyond

Intentional silence and asynchronous check-ins

Our digital marketing team has been remote for years, and what’s really worked for us is intentional silence.

Instead of overloading everyone with endless Zoom calls or constant messaging, we’ve created structured quiet times where people can actually focus, reflect, and get deep work done without interruptions.

It’s been a game-changer for productivity and mental well-being.

We pair that with personalized, asynchronous check-ins (we usually use voice messages, GIFs, or even memes to make the communication more fun and engaging, while still keeping it light and personal).

It makes everyone feel more connected on a personal level while giving them the freedom to work at their own pace.

This mix of quiet focus and meaningful, low-pressure interaction has helped us build a healthier, more engaged remote culture.

With this approach, the digital marketing team becomes a tight-knit team with one of the lowest turnover in the office.

Steve Sacona
Legal Writer, Top 10 Lawyers

Tackling isolation and the lack of in-person communication in a fully remote team, I mostly teeter towards frequent virtual meetings along with maintaining open channels for casual conversations.

We always try to make use of platforms that support video calls and instant messaging to foster a community feel and ensure swift interactions.

Plus, to keep everyone engaged— I organize interactive brainstorming sessions that mimic in-office whiteboard brainstorming, seeing to it that team members share and evolve ideas collectively, which keeps our creative energy vibrant and promotes a strong collaborative spirit.

One of the toughest challenges in managing a remote team is keeping that sense of unity as well as ongoing engagement. I’ve found that setting up a buddy system along with offering continuous professional development opportunities, works well.

I find that pairing team members ensures they support each other and share valuable knowledge, helping to reduce feelings of isolation and encourage a continuous learning culture.

Regular training and skill development sessions are also key to personal growth and overall job satisfaction, pivotal in achieving high employee retention— helping everyone on the team feel engaged, appreciated, and loyal, significantly enhancing team cohesion and motivation.

Kate Hill
Director, Kate Hill Flowers

I’ve navigated the nuances of leading a remote team for several years and my primary retention strategy revolves around fostering authentic connections.

Regular check-ins—both formal and informal—allow team members to express their thoughts and feelings, creating a sense of belonging.

I also encourage virtual social gatherings. These gatherings offer a break from work, enhancing camaraderie.

Another crucial aspect is recognizing individual contributions with personalized feedback, which reinforces their value to the team.

Overall, by prioritizing connection and engagement, we cultivate a supportive environment that not only retains talent but also inspires a sense of purpose.

Doug Haines
Co-founder, Marketing Pros

As the co-founder of a global, fully remote recruitment agency, I’ve learnt that retention challenges in a remote environment require innovative strategies.

Employees often choose remote work for its flexibility and work-life balance. Efforts to force engagement through online events usually fall flat. Instead, we focus on frequent, meaningful check-ins with both clients and candidates, ensuring clear expectations and providing support where needed.

Without in-person interactions, building trust and accountability is crucial. Early on, we realized that our success depended on thoroughly screening candidates to ensure they truly were top-tier professionals—self-driven, reliable, and capable of thriving independently.

Effective communication became essential as we scaled and onboarded new professionals more frequently. We developed tailored welcome guides to cater to different learning styles, supplemented with follow-up surveys to refine our approach continually.

Ultimately, our strategy emphasizes balancing the flexibility of remote work with open communication, accountability, and proactive engagement—critical factors in ensuring high employee retention and satisfaction.

Tom South
Director of Organic & Web, Epos Now

The single most important way to improve remote employee retention is to tackle the threat of isolation and loneliness head-on. There are many benefits to remote work in terms of saving money, time, and preventing the onset of employee burnout, but there are also plenty of risks associated with isolation in work-from-home (WFH) roles that there’s still very little available research on.

To mitigate this, it’s worth emphasizing a sense of belonging for your remote workers. Build distributed teams to tackle tasks and collaborate to meet deadlines regularly. Even if workloads can be completed without the help of team members, creating an environment where employees feel that they’re working as part of a wider unit is great for countering feelings of loneliness.

While it’s not always possible to set up in-person team-building days for remote teams, scheduling regular video meetings that are around 30% focused on work and 70% oriented around bonding can be an excellent means of boosting morale and preventing employee turnover.

For businesses that operate both online and in brick-and-mortar locations, it’s possible to monitor employee performance in a non-intrusive way by combining referral offers within your POS systems to identify where signs of underperformance could be taking place. This helps employers to understand if a worker is struggling with their remote roles and it could be a cause for listening to any concerns and helping to rebuild their levels of comfort in their role.

Justina Raskauskiene
HR Team Lead, Omnisend

Things like regular team-building activities, both virtual and in-person, as well as recognition programs can help build camaraderie, while using technology for engaging onboarding and keeping everyone updated on company news can help maintain a strong culture, even from a distance.

Without clear boundaries, remote work can also blur the lines between professional and personal time, leading to fatigue and disengagement. To address this, it’s important to set clear guidelines about when responses are needed and to only expect immediate replies for genuinely urgent matters.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

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