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HR's Next Frontier: Hopes for a Revolutionary 2025

What if eventful thoughts, calculated predictions, and realistic hopes could shape the future of technology? 

We asked this question, in essence, to a panel of influential tech leaders, focusing their vision on the year 2025. 

Their challenge: to identify or predict the single most impactful innovation, shift, transformation, or correction they’d like to see in the tech sector, and explain its significance. From revolutionizing AI to fostering a more inclusive tech ecosystem, their answers offer a compelling glimpse into the priorities driving the industry forward. 

Get ready to explore the transformative potential of 2025 through the eyes of those shaping its technological landscape.

Read on!

Matt Duffy
President, Carex Consulting Group

Dominant HR to Marketing Functions

It’s a unique and largely unpopular opinion… but here is one thought: I’d like to see Talent Acquisition shift from a dominant HR function to a Marketing function. 

Here’s why: Recruiting (not the tactical aspects of hiring) is inherently a marketing function, not HR. 

While it encompasses the human element, the function of recruiting is mostly centered around messaging, branding, market segmentation, consumer engagement, and of course follow up. These attributes are historically best designed, led, and executive by Marketing strategies. 

Throughout my career I have observed how these skills are rooted in Marketing – not to mention technology and strategy. 

Additionally, most people who obtain an HR Degree don’t go into HR to become recruiters – recruiting isn’t generally a destination of choice for many HR practitioners (which should tell us something).

It’s a skill set that is often underappreciated and developed in many Corporate HR departments. I believe our industry can stand to benefit from this suggested approach.

Matt Cholerton
Founder, Hito Labs

AI for Transparency

I’d like to see AI used comfortably to give applicants information about a company and role, and transparency about their application.

There is tons of wasted time and goodwill sharing info and aligning on a role. 

If candidates could have access to the info they needed quicker, it would make everyone happier.

Jason Lee
Chief, Chime Enterprise

More Than a Paycheck

We are inundated with opportunities to earn rewards in our everyday lives, from rewards for buying clothes on a retail website, to Starbucks stars for buying coffee and a scone, to flying to a vacation resort using your favorite airline miles credit card. 

No purchase is deemed too small to make us feel that we are valued and these merchants want us to come back for more.

People spend a lot of time at work, so why not let employees earn rewards too for their labors? 

This will become mainstream in 2025. 

Mark my words, you have to give employees more than a paycheck to make them feel valued.

Jean Chen
COO & CHRO, Mondressy

AI in Onboarding

In 2025, I’d love to see a major shift towards using AI to enhance the employee onboarding process. 

Imagine this: instead of generic checklists and manuals, you have AI-driven platforms creating personalized onboarding experiences for each new hire. These platforms could tailor content based on a person’s role, skill level, and interests, making the transition smoother and quicker. 

A practical tip here is to incorporate interactive, AI-generated simulations that allow new employees to navigate their roles in a virtual setting. This not only builds confidence but also boosts engagement from day one. 

Such a transformation can make onboarding less daunting and more exciting, helping new team members immediately feel like valuable parts of the organization. 

Plus, it allows HR teams to focus more on fostering a welcoming culture, rather than handling administrative details.

Gavin McMahon
Founder and Co-CEO, fassforward

A Product Mindset

In 2025, HR needs a product mindset, not a policy mindset. 

Static policies and annual performance reviews are HR relics. It’s time for HR to think like a product team: agile, data-driven, and focused on building a better employee experience. 

Great product teams live and die by user adoption, improving based on user feedback. HR should be no different. 

Employees are the “customers” of HR’s “products,” like onboarding, career development, and company culture. Success means refining these “products” continuously—not just enforcing compliance but creating an environment where employees thrive and businesses grow. 

HR with a product mindset stays ahead of the curve by being adaptive, indispensable, and designed for lasting impact.

David Frost
CCO-CEO, fassforward

Coaching for All

I believe the big opportunity for HR in 2025 is to make coaching accessible to all. 

Historically, executive coaching has been primarily focused on senior or high-potential leaders. AI is breaking down this barrier. 

At fassforward, we’re developing an AI-driven platform to scale our coaching tools while maintaining their depth and efficacy. This platform makes coaching available to our clients at all levels on their own time—whether they’re individual contributors, rising stars or senior leaders.

The potential impact is transformative. Companies can now:

  • Nurture talent earlier. Leadership development can begin long before someone takes on formal managerial responsibilities.
  • Build capabilities at scale. Employees can access tools and insights that improve their communication, creativity, and decision-making abilities.
  • Create a culture of continuous growth. Coaching no longer needs to be an occasional investment; it can become part of an organization’s everyday rhythm.
  • AI empowers HR organizations to develop future leaders proactively, creating a ripple effect of growth across teams and business units.

Paige Arnof-Fenn
Founder & CEO, Mavens & Moguls

Better Professionalism

I started a global branding and digital marketing firm 23 years ago and I have interviewed candidates throughout my career from when I worked in large Fortune 500 companies to early stage startups and now as an entrepreneur.

My vote is for better manners and overall professionalism on both sides of the equation. Ideally neither the candidate nor the hiring manager or recruiter would be guilty of ghosting.

A lot of time and energy can be wasted when there is a lack of  transparency or an element of gamesmanship so just be a straight shooter for best results.

Silvia Angeloro
Executive Coach, Editor in Chief, Resume Mentor

Rethink Mental Wellness

In 2025, I hope HR will dramatically rethink mental wellness as a key organizational strategy, rather than a checkbox exercise. 

My deepest wish is that we will eventually treat emotional resilience as seriously as we do financial performance. I’ve seen far too many smart people silently burn out, their potential squandered by corporate environments that demand constant output without genuine human empathy.

The revolution I want is not the addition of another wellness program but rather a fundamental shift in how we conceive human capability and emotional sustainability.

My objective is simple but profound: to create working cultures in which professionals may breathe, be honestly vulnerable, and admit their human shortcomings without fear of professional repercussions. 

When we mainstream conversations about mental boundaries and emotional wellness, we not only retain talent but also release tremendous human potential.

Justin Clifford
CEO, Bereave

A Genuine Commitment to Address Bereavement

Recognition and understanding that bereavement leave is about more than a few days off, a dusty policy, and an 800 number for a few free counseling sessions. 

These random acts of bereavement support won’t cut it in 2025 and beyond. 

Grief related productivity loss in the US is reported to be >$100bn/year. 51% of people who suffer a close loss leave a company within a year. There are real business issues because these are real human issues. 

Bereavement at work is about mental health support. It’s about equity and inclusion. It’s about culture. And says a ton about who a company really is. 

Companies should be thinking about manager and HR training, putting frameworks in place, and having a plan to support employees in their moments of greatest need.

Natania Malin Gazek
Founder & Principal, Diversity, Equity, & Inclusion Strategy, NMGazek

Pay Transparency

I’m ready to witness a transformation in how we talk about pay transparency. Too often it’s misunderstood as a burdensome task that will brew friction between staff. 

In fact, when done strategically (read: in thoughtful phases, with clear communication and managerial support), it’s one of the most powerful tools available for recruiting and retaining more demographically diverse teams, helping staff across underrepresented and marginalized identity groups feel a greater sense of inclusion and belonging at work. 

Plus, it boosts staff morale across the board significantly. Legislation requiring salary bands to be posted in job listings has paved the way for this. 

The next steps are for leaders to publish salary bands and their associated competencies internally so that staff better understand what is expected of them at their level and what skills they’d need to develop to grow in their role or earn promotions. 

Often leaders think staff understand this already, but moving towards increased pay transparency is consistently what actually creates alignment and eases staff frustrations.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRspotlight.com, and our team will help you share your insights.

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