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Culture Over Cubicles: Why Location Isn’t the Real Workplace Issue

Jenni Field

Five years after the pandemic redefined the way we work forever, the debate over returning to the office continues, dominating the news agenda and no doubt being on the agendas of many meetings. This ongoing conversation reflects people’s passion for how they spend their time, and rightly so.
However, the issue isn’t as simple as choosing between working remotely or in an office. The real problem lies in the narratives we create and the stories we tell about productivity, wellbeing, and trust, often without fully understanding their impact.

Instead of arguing about location, we need to shift our focus, and we need to do it quickly and collaboratively.

This debate stems from a crisis, and what worked during that challenging period of chaos hasn’t seamlessly translated into our new “normal” in the post-Covid world. The pandemic forced us to adapt quickly, but now it’s time to evaluate where we are and where we need to go next.

Arguing whether one option is “better” than the other misses the point.

Working remotely requires a significant cultural shift for an organization. It demands investment in tools and communication to support the operational change. It also calls for a new leadership style, one that understands how to connect and communicate effectively with teams through digital tools and to be credible in the delivery of information and change within a business.

Ultimately, it’s not about where we work, but about the culture, relationships, and experiences that shape our working lives.

Trust, productivity, and wellbeing are central to this debate, yet all of them can easily be challenged and redefined.

It’s Not About Trust

Allowing employees to work remotely isn’t solely about trust. In many cases, it’s driven by cost savings or the realization that work continued successfully outside the office during the pandemic.

While organizations often proclaim, “We trust you, we don’t need to see you,” this message doesn’t always align with reality.
That’s the hook.

But it’s a lie and that’s because you can see people on platforms like Teams and you know if they are online or not. Tracking software has grown in use since 2021 and alongside this we are seeing cases of bullying and pressure from managers and leaders increase by more than 40% since the pandemic.

Trust is one of the biggest issues in organisations today, so something isn’t working.

Trust isn’t about surveillance, it’s about relationships. Organizations are made up of people working together toward a shared goal. Building trust requires a genuine commitment to fostering those relationships, not simply posting it as a corporate value.

Productivity Is Hard to Define

What does productivity mean for knowledge workers? Unlike roles in manufacturing or healthcare, productivity in an office environment isn’t easily measurable. We often equate productivity with “doing more,” but this mindset can create unnecessary pressure and burnout.

Claims that remote work increases productivity because there are fewer distractions are equally unfounded. The truth is, we haven’t taken the time to clearly define what productivity looks like for knowledge workers.

Instead of chasing arbitrary metrics, organizations should focus on outcomes. What does success look like for a specific role or project? By aligning expectations with clear goals, leaders can create a healthier and more effective working environment.

Wellbeing Goes Beyond the Office

Humans are social creatures. While managing time and energy for deep work is essential, long-term isolation can negatively impact mental and physical health.

Remote work can reduce movement, with many people going from desk to sofa to bed without the natural activity of a commute. Without intentional habits like walking, stretching, or regular breaks, this sedentary lifestyle can lead to health issues.

On the other hand, commuting and office environments aren’t a universal solution. The key is recognizing that wellbeing requires balance. Organizations must create spaces, whether physical or virtual, that encourage connection, movement, and support.

If It’s Not Location, What Is the Real Issue?

The real issue is leadership. Effective leadership builds trust, fosters productivity, and supports wellbeing. Yet, for too long, we have overlooked its importance.

Leaders need to go beyond tick-box exercises. If you want to show trust, give employees autonomy to choose when, where, and how they work. Be accountable, communicate your vision clearly, and inspire your team with passion and integrity.

For productivity, set clear goals and define success in ways that align with your organization’s values. For wellbeing, lead with empathy, recognizing that your team’s needs may differ across generations and individual circumstances.

Leadership isn’t about control; it’s about creating a community where people feel valued and connected. Work has never been just about tasks; it’s about contributing to something bigger and believing in it.

A New Focus for the Future

The debate over where we work is ultimately a distraction. The future of work isn’t about cubicles or kitchen tables, it’s about culture, relationships, and leadership. By prioritizing these elements, we can create workplaces where people thrive, no matter where they log in from.

Let’s stop focusing on location and start investing in the experiences that truly matter and leading with the credibility people are looking for as the navigate the world of work in this new world.

About the Author

Jenni Field is an international speaker, author, and strategist, specializing in transforming chaos into calm through effective communication. From Canada to Slovenia, she speaks on leadership credibility and impactful communication.

A respected leader, Jenni is known for her optimism, energy, and honesty.

Her podcast, “Redefining Communications with Jenni Field,” features 15-minute episodes with business advice. In 2021, she published “Influential Internal Communication.”

Jenni has led research projects, including studies on communication with deskless workers and frontline teams. Her 2023 research on credible leadership resulted in the book, “Nobody Believes You, Become a Leader People Will Follow.

For more information go to redefiningcomms.com

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