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Candidate Rejection: An Opportunity to Build Relationships, Not Burn Bridges

In the quest to attract top talent, companies often focus on creating a positive experience for those who receive job offers.

However, the candidate journey doesn’t end with a “yes.”

Respectful communication with rejected candidates is crucial for building a strong employer brand and nurturing your talent pipeline.

In this post, industry leaders share their insights on why treating all candidates with respect, even those who aren’t hired, is a strategic imperative.

Daniel Meursing
CEO/Founder, Premier Staff

At Premier Staff, we’ve implemented a unique feedback system for all job applicants, setting a new standard in the event staffing industry. We believe in transparency and respect for every individual who shows interest in joining our team.

Our AI-assisted platform provides personalized feedback to every applicant, highlighting their strengths and areas for growth. This approach has yielded remarkable results.

We’ve seen a 90% increase in positive candidate feedback, with many unsuccessful applicants reapplying after enhancing their skills based on our suggestions.

This strategy has significantly boosted our employer brand. We’ve experienced a 75% increase in high-quality applications and a 60% rise in referrals from previous candidates.

One applicant shared, “Even though I didn’t get the job, Premier Staff’s feedback was invaluable. It showed they valued my time and effort. I’m more determined than ever to work for them in the future.”

By treating every applicant with respect and providing constructive feedback, we’ve created a positive ecosystem that benefits both our company and the broader event staffing community.

Pramod Bhat
CEO, Stallion Express

At Stallion Express, we ensure that every rejected applicant receives a personalized response from our HR team. We believe in transparency and respect. Candidates invest time and effort into the application process, and we must acknowledge that.

We have observed distinct benefits when rejections are communicated. It first upholds a favorable employer brand. A lot of candidates have expressed thanks for knowing where they stand, and they value the criticism. As evidence that a polite rejection can lead to a future opportunity, 20% of rejected candidates have gone on to apply for other positions.

It also has to do with reputation. In the competitive marketplace of eCommerce, the recommendations spread quickly. Taking good care of applicants aids in luring top talent. When it is able, our HR team provides constructive comments in addition to applying a deliberate and consistent rejection process.

Although skipping this step could save time in the short run, we think building trust and long-term connections is worth the work.

Anna Williams
HR Director, Pretty Moment

In my role as an HR Director at Pretty Moment, we value every effort made by job applicants. We ensure every candidate who does not match our current needs is respectfully informed.

This communication is vital as it displays our organization’s integrity, and we have realized it garners us respect from the professional community.

Notifying applicants also gives them closure preventing anxiety and the related productivity loss, which could result if they were left in the dark.

Moreover, a polite rejection upholds the candidates’ confidence and realigns their career search efforts.

On another level, our approach might convert today’s rejected candidate into tomorrow’s ideal fit, as they may reapply when more suitable vacancies emerge. They could even become a valued customer or brand advocate, given the positive rejection experience.

Lily Wang
HR Director, Srlon

As the HR Director at Taizhou Srlon Food Container Technology Co.,Ltd, I can assure you that we prioritize the treatment of all job applicants with utmost respect and professionalism.

This includes those we unfortunately have to turn down. We believe in communicating rejections, primarily to ensure closure for the applicants. It also helps the candidates to move on with their job search and clearly understand they should look for other opportunities.

Additionally, this practice promotes our reputation as a respectful and transparent company that cares not just for its employees, but for every individual who aspires to be one.

Although this can be a difficult task, it strengthens our entity’s credibility and relationships in the professional world. After all, today’s rejected applicant may turn out to be tomorrow’s ideal candidate or business partner.

Sam Tarantino
Fractional CMO, Harmonic Reach

As the founder of a Fractional CMO service, I have experience informing both successful and rejected job candidates. We believe in transparency and courtesy, so we notify all applicants of the outcome.

For rejected candidates, we provide constructive feedback and relevant details about why they weren’t selected. This helps them improve for future opportunities and shows them respect. It also strengthens our brand, as even rejected candidates gain a positive impression of our hiring process.

When hiring for clients, we find that communicating rejections yields advantages like a more qualified candidate pool. Candidates see that we value their time and effort, so higher-quality applicants tend to engage with us. They also spread word of their good experience, which attracts additional strong candidates through word-of-mouth.

Some companies avoid rejections due to time constraints or fear of legal issues. However, with the right approach, the benefits of professional, caring communication far outweigh the costs. For example, we’ve streamlined our process so that providing feedback adds only a few minutes per candidate. We also have a disclaimer clarifying that feedback isn’t a promise of future consideration.

Hiren Shah
Founder, Anstrex

At our organization, we have made it a practice to communicate with the applicants regarding their job application rejections regardless of the fact that it is not common in the industry.

Why? As for balancing the relationships and nurturing a positive brand equity in the long run.

Feedback from candidates always makes a positive impact in some instances, even if they failed to get a particular job. A lot of candidates have come back to now seek different positions after some time simply because of how we treated them.

It is a measure aimed at encouraging finding of goodwill which is usually not given attention in the busy processes of recruitment.

Leaving out this strategy can create states of depression in candidates who have applied which can harm your company in many ways in the future. Plus it is also about defining a culture that encourages you to be transparent and accountable.

Advising the applicants not only closes the loop, it opens new avenues for future collaborations.

Michael Collins
Owner, Sphere IT

In my capacity as the CEO of Sphere IT, Michael Collins, I have constantly stressed that how people manage job applications is a reflection of how an organization operates.

At Sphere IT, there is a policy that every applicant including the ones who are turned down by the company is advised on their application status.

Such approaches go beyond professional ethics; rather, they pertain to courtesy, honesty and lifetime engagement.

In this regard, one specific advantage that we’ve observed is that quite a number of candidates, even after losing the job, still support the company’s name and tell others how good working with the Company is.

This has resulted in some referrals and new partnerships which we had not expected.

They also inform the applicants, which makes it unnecessary for applicants to follow up with calls, which is a time-waster for our HR and improves overall productivity.

The other opportunity is to create an applicant built for the institute who shall be there for future jobs. Today’s candidates might not be the best match for the job but would be for a position available in the next few years. By being nice, there is always a chance for them to apply again.

Otherwise, not doing this can adversely affect the perception of your company and cause you to miss possible horizons for development.

In the final analysis, there is nothing bad in how we inform people about the rejection because it enhances our image and helps build very good relationships— and this is something that has been beneficial to us over the years.

Samuel Davity
CEO, Urban Tufting

In our organization, we believe that every applicant deserves respect and closure, so we make it a priority to inform every rejected candidate.

It’s about recognizing the effort they’ve put into the application and interview process.

By sending personalized rejection emails, we acknowledge their time and provide a brief, but genuine, reason for the decision. This practice fosters goodwill, strengthens our employer brand, and leaves the door open for future opportunities.

We’ve noticed that rejected applicants often express gratitude for the transparency, and some even reapply for roles better suited to their skills.

It’s not just about filling positions; it’s about building relationships and creating a positive candidate experience, no matter the outcome.

In a world driven by connection, even a “no” can open doors for the future.

Steven A. Templeton
CEO, PracticePro 365

At PracticePro 365, we believe in treating every applicant with respect and professionalism.

That’s why we make it a point to inform all candidates, regardless of the outcome. When we reject an application, we send a personalized communication explaining that we’ve moved forward with other candidates.

It helps support brand image and makes the applicants appreciated regardless of whether they are hired or not.

We’ve experienced that this strategy fosters goodwill. A lot of candidates appreciate this kind of openness, and this is good for us in the long term.

What’s more, it ensures our reputation in the industry is positively retained and eliminates the perception that we are a time and effort-wasting organization.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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