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Culture That Clicks: Showcasing Company Values to Attract Top Talent

Company culture is more than just about attracting top talent and proves to be an element that takes centerstage in almost every aspect of the modern workplace.

Of course, there’s no denying it’s value when showcasing to the outside world what your company is all about and what your business stands for beyond its success in the marketplace.

We asked the HR Spotlight community to share with our readers proven strategies that help them showcase their company culture in the most authentic sense, and in return, we received some of the most diverse yet impactful ones.

Read on!

Margaret Buj
Interview Coach and Talent Acquisition Manager, Mixmax

Highlight Transparency and Inclusivity

Showcasing workplace culture and values is essential in attracting top talent. 

At Mixmax, for example, we prioritized transparency and inclusivity by highlighting employee testimonials and day-in-the-life videos on LinkedIn and Glassdoor. 

Authenticity is key – candidates want to see real stories that reflect the company’s mission and values. I also recommend leveraging social media platforms like Instagram or TikTok to humanize the brand and showcase team dynamics, celebrations, and behind-the-scenes moments. 

Engaging current employees as culture ambassadors can amplify your message while building trust. 

Finally, ensure your career site emphasizes diversity, flexibility, and growth opportunities to resonate with today’s talent priorities.

Tara Furiani
CEO, Not the HR Lady

Avoid Generic Posts and Show Authenticity

If you’re relying on generic posts about ping-pong tables, “family vibes,” or unlimited PTO (that no one actually feels comfortable taking), you’ve already lost.

Top talent isn’t looking for fluff. They’re dissecting your authenticity… or, most likely, the lack of it.

Showcasing your workplace values and culture isn’t about marketing gimmicks; it’s about living your truth as an organization.

Are your leaders walking the DEI talk? Do your policies back up your proclamations? Are you brave enough to expose the reality of your work environment… ugly and all… and show what you’re actively doing to improve?

Transparency is magnetic. Performative culture is a repellent.

The most effective platforms? Think beyond LinkedIn posts and Glassdoor profiles. Your employees are your loudest megaphone.

They’re talking on Reddit threads, DMing their networks, and sharing on TikTok.

People trust people, not your carefully curated press releases. Want to stand out? Equip your team to be your ambassadors by fostering an environment they actually want to brag about.

That doesn’t mean mandating “employee testimonial videos.” It means creating a workplace where advocacy happens naturally.

Also, if you aren’t embedding your culture into the interview process itself, you’re missing a huge opportunity.

How you interact with candidates… their experience, the type of questions you ask, and how you follow up… speaks volumes about who you are as a company.

It’s not just what you say; it’s how you say it and whether your actions align.

Forget trying to be “the best.” Focus on being real. Authenticity is currency. Spend it wisely.

Natalie Lewis
Founder and Director, Dynamic HR Services Ltd.

Be Authentic and Consistent

Showcasing your unique workplace environment and values starts with being authentic and consistent. 

In my experience, the most effective way to attract top talent is to ensure your culture is genuinely reflected in how you operate every day and your employees are your best ambassadors. 

Platforms like LinkedIn are particularly powerful for sharing behind the scenes content, employee stories and examples of how your values come to life in real terms.

Additionally, I’ve found that involving your team in creating content, whether it’s videos, blogs, or social media posts, helps potential new recruits see what it’s really like to work with you. Glassdoor is also great for giving candidates an unfiltered view of your workplace. 

But the key isn’t just the channel; it’s ensuring the message resonates. If you claim to value flexibility or growth, show it with real examples.

Allison Dunn
CEO, Head Business & Executive Coach, Deliberate Directions

Prioritize Cultural Alignment Over Talent

At Deliberate Directions, we’ve reimagined talent recruitment by prioritizing cultural alignment over simply chasing top talent. 

Our intentional hiring process goes beyond traditional methods, utilizing the DiSC assessment and requiring candidate video submissions to ensure we find not just skilled professionals, but individuals who truly resonate with our core values and organizational mission. 

We believe in creating an environment that speaks louder than recruitment rhetoric-one characterized by solid leadership, supportive innovation, and a genuine commitment to work-life balance. 

By consistently demonstrating our community involvement and maintaining a stable, engaged team, we showcase that we’re not just another workplace, but a collaborative ecosystem where professional growth and personal fulfillment coexist harmoniously.

Chris Dyer
Keynote Speaker on Culture, Leadership Speaker

Use Multiple Platforms for Consistency

LinkedIn is an excellent platform for building employer reputation, but it’s just one piece of the puzzle.

When candidates are researching your company, they’re not stopping at LinkedIn-they’re looking at Instagram, Glassdoor, your website, and even employee reviews on social platforms. 

This makes it critical to ensure every channel is up-to-date, relevant, and aligned with your company values.

Showcasing your culture through authentic, consistent content across all platforms can make a huge difference. 

For example, use LinkedIn for thought leadership and employee achievements, Instagram for behind-the-scenes glimpses of office life, and Glassdoor to reflect transparency and a positive employee experience. 

Candidates want a cohesive story, and keeping your messaging strong across all channels helps your company stand out and attract top talent.

Meghan Calhoun
Co-Founder & Director of Partner Success, Give River

Integrate Recognition, Wellness, and Growth Tools

As Co-Founder of Give River, I focus on building healthier, fulfilling workplaces by integrating recognition, wellness, and growth tools.

We stand out by emphasizing a comprehensive cultural change through our 5G Method.

This framework combines personal wellness and professional growth with gamification and community impact, which boosts employee engagement and retention.

In particular, our integration with over 12 common HRIS platforms, Slack, MS Teams, and Outlook seamlessly supports company communications, making employee recognition and collaboration straightforward and natural.

This approach ensures our culture is felt consistently across all channels, fostering a robust and connected workplace environment.

We also leverage the power of data-driven decision-making to continuously refine our culture.

With tools like the employee Net Promoter Score (eNPS) and real-time feedback loops such as Feedback Friday, we’re able to make informed adjustments that nurture engagement and ensure every employee feels valued and heard.

This transparent and adaptive environment attracts talent who thrive in forward-thinking workplaces.

Melissa Pennington
CEO & Founder, HR On Demand

Utilize LinkedIn for Storytelling and Transparency

Using LinkedIn is a fantastic strategy for all stakeholders, including future team members, HR professionals, and business leaders.

It serves as a dynamic platform for networking, sharing company achievements, and engaging with a diverse professional community, ultimately fostering growth and collaboration across the board.

When it comes to showcasing our unique workplace environment and values to stand out from the competition and attract top talent, I prioritize authentic storytelling and transparency.

This involves sharing employee testimonials, highlighting our core values in action, and providing behind-the-scenes glimpses into our daily operations through videos and posts.

By consistently communicating what makes our culture special, we create a compelling narrative that resonates with potential candidates and differentiates us as an employer of choice.

In terms of specific platforms and channels, LinkedIn remains particularly effective due to its professional focus and extensive reach.

Additionally, I utilize our company’s website and blog to provide in-depth insights into our culture and values. Social media platforms like Instagram and Facebook are also valuable for visual storytelling, allowing us to showcase our workplace environment in a more engaging and relatable manner.

Furthermore, employee advocacy programs on these platforms help amplify our message authentically.

By leveraging a combination of these channels, we ensure that our company culture is communicated clearly and consistently to attract and retain top talent.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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