Gen Z Is Doing Things Differently. That’s a Good Thing.

Kirk Offel

CEO of Overwatch Mission Critical

Gen Z is the first generation that doesn’t trust the promise of college, doesn’t blindly adopt the latest tech, and doesn’t vote the way we expect them to. And that might be the most hopeful thing about them.

Gen Z is Rejecting the Smartphone Life

The negative impacts of smartphones and social media on mental health are well-documented, and Gen Z understands this better than any other. As the first true digital natives, they grew up surrounded by screens–and now, they’re rejecting them.

A new survey from Pew Research finds that 48% of teens say that social media has a “mostly negative” effect on people their age, up from 32% just two years ago. A separate Harris Poll survey found that nearly half of Zoomers wish TikTok, Snapchat, and X had never been invented. A full 83% say they’ve taken steps to limit social media use by unfollowing accounts, deleting apps, or disabling notifications.

Unlike previous generations who embraced new tech uncritically, Gen Z is taking a ‘Goldilocks approach’– not too much, not too little, but just right.

The Political Shift No One Saw Coming

For decades, Democrats have relied on younger voters as a core base of support. But those days appear to be changing.

In the 2024 election, President Trump lost voters under 30 by only four points, and won young men by 14 points – a dramatic shift from 2020. A Harvard Youth Poll found that 18-24-year-olds identified as more conservative than 25-29-year-olds, a rare reversal in American politics.

Gen Z isn’t following the same political scripts–and that’s reshaping the national conversation.

College Isn’t the Default Anymore

For my generation, Generation X, the path to success ran through a four-year college or military service. But for many, that path ended in debt, disillusionment, and a corporate job that felt more draining than fulfilling. I chose the military, which gave me a mission-focused mindset that led me straight to the technology industry. Gen Z has taken notice.

Military recruitment is at a 20-year high, breaking recruiting records. Gen Z is exploring alternative career paths–especially in the data center industry, where future-proof, high-paying roles are within reach without a traditional degree. One-in-four students today will graduate with a degree that’s obsolete within two years. In contrast, data centers offer certifications that prepare graduates in six months and help them stay current with rapidly evolving technologies.

Why Data Centers Appeal to Gen Z

With a projected global shortfall of 500,000 qualified data center professionals in the next five years, companies are waking up to the reality that Gen. Z may be the solution they didn’t expect–but desperately need.

This career path offers three key things Gen. Z is looking for:

Six-figure income potential without a costly college degree.
Grit-driven training programs that reward intelligence and perseverance.
Purpose jobs that truly matter to the future of our digital economy.

These young people are not looking for handouts. They want meaningful opportunities to contribute and succeed.

A Generation Poised to Lead

Gen Z is pragmatic, skeptical of old systems, and hungry for purpose. If we meet them where they are–on their terms by offering high-paying, future-proof jobs in fields like digital infrastructure, we might just help them build the kind of future every generation before them only dreamed of. In doing so, they have a real chance to restore what America has lost in recent decades: a strong and vibrant middle class built on work that matters.

Kirk Offel stands at the forefront of the Mission Critical and Data Center industries as the CEO of OVERWATCH Mission Critical. His company offers a unique combination of traditional Strategic Data Center Consulting and innovative full-service, Owner Representation professional services, catering to the Mission Critical and Telecom Industries. Kirk’s journey in this field began in 1995 with his service in the US Navy on the Nuclear Fast Attack Submarine SSN-691, laying the foundation for over two decades of substantial contributions to the industry.

Throughout his career, Kirk has assumed key executive roles in several prestigious organizations, including Medtronic, Active Power, Eaton Corporation, Hewlett-Packard’s Technology Services Consulting practice (EYP), CyrusOne Data Centers, NOVA Mission Critical, and Aligned Data Centers. His diverse experience has enabled him to lead initiatives and drive innovation within these companies.

In addition to his executive pursuits, Kirk is the founder of the Data Center Austin Conference (DC/AC), currently ranked #2 out of all data center industry conferences. This technical summit is dedicated to promoting discovery and collaboration among data center professionals, focusing on addressing the challenges of future capacity needs. This initiative underscores his commitment to fostering community and knowledge sharing in the industry.