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Performance Management in 2025: Setting Goals for the Future of Work

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Performance Management in 2025: Setting Goals for the Future of Work

The workplace of 2025 is probably one of the most innovative and challenging yet. A mix of in-office, hybrid, and remote is only the beginning of a long list of myriad elements that shape this new workplace, bringing with it as many roadblocks as opportunities.

In this dynamic setting, where the traditional meets the new like never before, how do HR and management teams approach performance management? We all know an agile and holistic approach is just what’s required, but what are the performance goals to set for 2025 that will truly empower employees and drive organizational success?

We reached out to our HR and leadership community seeking answers, and received in return a range of performance management strategies to unlock the full potential of a workforce.

Read on!

Mindy Honcoop
Fractional HR Leader & Advisor, Agile in HR

Shift to Continuous Feedback and Development

For 2025, my goal in performance management is a shift to how organizations approach feedback-from a governance activity focused on documenting past performance to the daily practice of continuous feedback and forward-focused development. This cultural shift entails making the whole process one of building an environment for real, trusted conversations that develop people and impact business outcomes-less about compliance.

The traditional model of performance management can be reduced to a set of checkboxes: managers gather feedback, document it, and then deliver it in some formalized, transactional review. This approach misses the full potential of feedback as a tool for growth. I want to see performance management integrated into daily work rhythms where feedback is timely, relevant, and connected with the achievement of business goals.

It will work only where trust lives within the workplace. Employees and managers need an ecosystem in which they can say their words without judgment. The Five Behaviors of a Cohesive Team can be helpful, supported by DISC in working with teams to establish their method of communication and defining common terms when talking about these things.

A continuous feedback culture requires a change of heart in the way we perceive failure. Instead of treating a mistake as an occasion for blame, we have to view it as a valuable source of data that informs us in trying to work better with one another. When failure is embraced-not stigmatized-people will take risks and therefore be able to innovate.

Feedback needs to be viewed not as a formality but actionable data to help teams get better and align their efforts toward shared business goals. Feedback should be less about what went wrong in the past and more about how we can grow and succeed in the future. Treating feedback as a constant and desired source of information lets teams course-correct in real time and continuously improve collaboration and results.

Focusing on future outcomes, building trust, and making daily feedback normal as a positive driver of change-these are ways workplace ecosystems can be created where both the employees and the businesses prosper together.

Tim Toterhi
CHRO, Plotline Leadership

Simplify the Performance Management Process

To ruthlessly simplify the performance management process.

Some managers will make a 100k plus hiring decision after a 45-minute interview but agonize endlessly over a performance rating that, in some organizations, spells the difference between a 2% and 4% merit increase. It’s madness.

I’m on a mission to define high performance, negotiate meaningful rewards for reaching that level, and then demonstrate how to get there. I realize performance management is both art and science, but we’re not talking Picasso and particle physics. Clear communication, process rigor, and consistent action drive simplification.

Jenni Stone
HR Director, InfoMC, Inc.

Focus on Igniting Employee Potential

For 2025, my top performance management goal is to shift the focus from “managing performance” to “igniting potential.” I want to create a culture where employees feel empowered to experiment, fail forward, and stretch beyond their comfort zones without the fear of punitive evaluations. Instead of static metrics, I’m championing real-time feedback loops, personalized growth pathways, and team-driven success narratives. The goal is to make performance management a living, breathing process-one that sparks innovation, amplifies purpose, and turns every team member into a co-architect of the organization’s success. It’s not about hitting a target; it’s about creating a workplace where ambition thrives and results follow.

Meghan Calhoun
Co-Founder & Director of Partner Success, Give River

Cultivate Gratitude and Recognition

In 2025, my top performance management goal is to cultivate a culture of gratitude and recognition that drives employee engagement and well-being. At Give River, we’ve leveraged the power of appreciation through our Gratitude feature to boost productivity by up to 22% and reduce absenteeism by 37% among clients who actively engage with the platform.

For instance, by integrating gratitude and recognition seamlessly into daily workflows via platforms like Slack and MS Teams, teams witness a significant boost in morale and retention rates. When employees feel valued and recognized, turnover costs, which can range up to 200% of an annual salary, are drastically minimized.

From my diverse background, including hosting television shows and tackling high-pressure sales, I understand the emotional pulse of varied workplaces. My podcast, “Don’t Just Manifest, Megafest,” further reinforces the centrality of leveraging positive psychological frameworks, ensuring working moms and others strike a joyous balance between personal and professional demands.

Patty Miller
President & Sr. HR/Business Advisor, MillerNet HR & Business Solutions Inc.

Implement Real Employee Growth Metrics

Employee Growth Metrics – Real Ways to Measure:

  • Skill Acquisition: Implement a competency-based performance framework where employees self-assess their skills against role-specific benchmarks, supplemented by manager evaluations. Track progress in tools like LinkedIn Learning, Coursera, or internal training platforms.
  • Training Completion Rates: Monitor participation in professional development programs and correlate these with improved job performance or internal mobility. For example, if an employee completes a leadership development course, track their subsequent performance reviews or leadership opportunities.
  • Career Progression: Use HRIS systems to track role changes, promotions, or project lead assignments. Pair this with data on tenure and performance to identify patterns of growth and success.

Engagement and Alignment Surveys – Real Ways to Measure:

  • Pulse Surveys: Deploy brief, monthly or quarterly surveys focusing on specific aspects of engagement, such as the value of feedback or recognition. Tools like Gallup’s Q12 or Qualtrics provide customizable templates for engagement tracking.
  • Goal-Tracking Platforms: Use software like Lattice, Workday, or 15Five to align individual goals with organizational objectives. These platforms often provide dashboards to visualize how personal achievements contribute to team or company-wide priorities.
  • Recognition Analytics: Track the frequency and impact of recognition using tools like Bonusly or Slack integrations. Measure whether employees who receive regular recognition have higher engagement scores or performance metrics.

Dr. Pramod Solanki
Leadership Coach and Founder, Performance Enablers

Connect Everyone with Organizational Goals

I aspire to make two major changes in the way we manage performance.

1. Connect everyone – directly or indirectly, with the goals that the organization is trying to achieve.

Once we in the top team have agreed on what we plan to accomplish during 2025, we shall ensure the following:

A) Break it down to strategic actions required to achieve them.
B) Ensure clear ownership of those actions.
C) Since there are interdependencies across functions, monthly / quarterly reviews against the set goals will involve all the divisional heads.
D) It’ll be a dynamic plan and corrections in the goals / strategic actions will be made based on the experience / actual achievement for the month or quarter.

In a nutshell, the OKR approach will be followed.

2. The same process will be cascaded across the teams by the respective divisional heads. And more importantly, the managers will be trained and encouraged to keep reinforcing the linkage of the tasks being carried out by grassroot employees with the larger goals of the division and the organization.

Sangeetha Gururaj
Senior VP – People & Talent, Qualitest

Building a Constructive and Tough Feedback Culture

We need to look at leveraging performance management through a sharper lens now. It’s not only about achieving ratings or completion metrics. It’s now a priority to curate a performance-driven culture that a multi-generational workforce is able to connect with and be motivated by. We need to be inclusive and agile enough to suit hybrid work cultures. Managers need to be able to effectively assess and support remote employees.

It is now necessary to build a constructive and tough feedback culture to get the best potential and productivity from team members while ensuring that the right rewards and timely recognition are the foundation. Companies should also be very keen on leveraging the performance management process to assess skill gaps, identify potential future leaders, and create learning and development programs. After all, internal fulfillment through upskilling and grooming future leaders is the most cost-effective; retention of talent is the most efficient hiring!

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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HR Stack Essentials: Top HR Tools for Streamlining Processes

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HR Stack Essentials: Top HR Tools for Streamlining Processes

With HR professionals juggling several core responsibilities at the workplace, and with remote work requiring them to be even more on their toes, it only makes sense to equip an HR team with HR tools that helps them free up time to take care of the most important task of them all – your people!

We asked our community of HR leaders and experts about their choice of HR tools and why they choose to rely on them. The responses we received not only gave us a thorough lineup that others could very well use but also showed us just how essential the right HR tool could be for a team’s success.

Although Bamboo HR seems to be a crowd favorite, there are quite a few others on the list to offer you choices.

Read on!

Malati Thomas
Vice President – Global HR Operations, AML RightSource

Workday

Workday allows us to centralize and manage many HR processes efficiently and effectively across all of our geographic regions (17+ countries and 4500+ employees and counting!). As our company continues to grow, Workday also supports us by being scalable, user-friendly, and allows for integration with other business systems, making it much easier for us to use data to help drive decision making.

Since implementing Workday within our company about 2 years ago, we’ve been able to streamline onboarding, performance management, and offboarding processes, all while ensuring we remain compliant with various employment regulations. While there is still much more we can achieve with Workday (supported by an active Workday Roadmap and backlog to help get us there), implementing this system has already helped us move away from administrative tasks and instead shift our focus towards more strategic HR initiatives that drive greater business outcomes.

Liliana Bernal
CEO & Owner, Balanced Diversity

Bullhorn ATS

My team and I are huge fans of Bullhorn, our Applicant Tracking System tailored specifically for the Staffing and Recruiting industry. This powerful tool truly gets our unique workflows, making it an invaluable asset in our recruitment journey.

Bullhorn transforms the hiring process into a seamless experience. It effortlessly posts job openings, tracks applications, and manages communication with candidates. Plus, it streamlines onboarding, ensuring that every step is organized and efficient.

Not only does Bullhorn centralize our hiring workflows, but it also helps reduce administrative headaches and fosters collaboration across our teams. With this system in place, we can focus on what really matters—finding the perfect candidates for our clients!

If you are looking for an ATS, research and look for a tool specifically for your industry. Here are some additional tips to keep in mind:

  • Ensure that it offers simple workflows to minimize training time for your team.
  • Look for flexibility to adapt to your own hiring process.
  • Integration capabilities are crucial—ensure it can merge with other systems you use, such as HRIS or payroll systems.
  • Seek features like resume parsing, interview scheduling, and follow-up management.
  • Consider analytics and reporting functionalities; these will help you evaluate metrics, refine strategies, and ensure a user-friendly process to attract top talent.

By looking for these features, you will find a tool that supports your efficiency and aligns with your long-term recruitment goals.

Jose Angelo Gallegos
Marketing Consultant, Jose Angelo Studios

BambooHR

One indispensable HR tool I recommend is BambooHR. It’s the Swiss Army knife of HR platforms, offering everything from applicant tracking to employee engagement surveys.

What makes it a game-changer is its ease of use and data centralization.

For example, BambooHR tracks progress, streamlines paperwork, and makes sure new hires are prepared for success during the onboarding process. HR departments can use the time saved to work on important projects like enhancing the employee experience.

For instance, I helped a mid-sized software company cut down onboarding time by 40% so that HR personnel could concentrate on efforts to foster a culture.

Additionally, it facilitates improved decision-making. HR can monitor diversity measures or retention trends with analytics tools.

For instance, a retail customer of mine enhanced their staffing strategy by 30% by using BambooHR to find seasonal employment gaps. They also redesigned management training to improve retention after noticing a pattern in exit interviews.

BambooHR is difficult to surpass if efficiency and actionable insights are your goals.

Steve Faulkner
Founder & Chief Recruiter, Spencer James Group

Inhouse ATS

At Spencer James Group, we use a variety of tech tools across our organization, both to manage our internal teams and processes and to support our work helping our clients to find and hire the right people.

While we use a variety of technology, there is one tool I can point to as indispensable: our ATS. We use a proprietary system but it shares many features with similar programs that are widely available, including multi-channel job posting tools, resume parsing and screening, a centralized and searchable candidate database, interview scheduling, communication and engagement tools, analytics/reporting functions, and so on.

Bringing all of these things together in one platform is the main thing that makes our ATS so indispensable. All of our interactions with candidates are in the same place, from our initial sourcing and outreach efforts through skill assessments, reference checks, interviews, and other communications.

This has dramatically streamlined our search process, both thanks to simply having all of these things in the same place and because it enables us to automate some aspects of the process and workflow to further improve our efficiency. It also makes it much easier to maintain a robust talent pipeline and candidate database that we can draw on for new roles we’re filling.

Even for companies that aren’t in the recruiting sector, if you hire with any kind of frequency, I’d strongly recommend integrating an ATS into your HR department, because it can absolutely transform your hiring process for the better.

Dionne Jayne Ricafort
Marketing Manager, CSO Yemen

Bamboo HR

BambooHR is a tool that keeps our HR work simple and organized by managing data, onboarding, and time off in one place, saving time and simplifying tasks.
BambooHR keeps onboarding simple by organizing tasks like collecting documents and scheduling orientation. This not only helps HR stay efficient but also creates a better experience for employees, making them feel welcome and supported from day one.
Tools like these allow us to focus on fostering a positive team culture while still staying on top of administrative tasks.

Jennifer Mihajlov
EVP North America, Qualee

Qualee Employee Experience Platform

One indispensable tool in our HR tech stack at Qualee is our own employee experience platform.

Qualee integrates onboarding, training, and engagement into a seamless solution, providing HR teams with powerful automation and data-driven insights.

The engagement features, such as personalized onboarding journeys, real-time feedback surveys, and push notifications, help keep employees connected and motivated from day one.

This consistent interaction boosts employee satisfaction and fosters a sense of belonging, reducing early-stage turnover and increasing retention rates. By minimizing attrition and improving engagement, Qualee directly contributes to increased productivity and profitability, making it a vital component of our HR strategy.

Belema Ronabere
Business Formation Expert and Marketing Specialist, Persuasion Nation

BambooHR

In our bundle of HR tools, it is clear that BambooHR stands out as the most important piece of the architecture. It allows access to employee information, employment procedures and evaluation systems from a single platform. Importantly, nothing gets neglected as it adopts customisable workflows and reminders, facilitating the effectiveness of HR processes.

BambooHR’s reporting tools also provide valuable insights into metrics such as employee turnover and engagement rate and thus help in making decisions that would fit within the goals of the organization. As such, it is not just an HR application but a tool that enhances productivity by making sure more time gets dedicated to things that add value strategically rather than only in operations.

With a rapidly growing company, BambooHR has been instrumental in ensuring compliance performance, employee satisfaction and an HR foundation that can be customized in the future. It’s how we make sure our team is appreciated whilst concentrating on growing the business.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Leaders Reveal their Retention Strategies for a Remote Team

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Leaders Reveal their Retention Strategies for a Remote Team

Jocelyn Bermudez
Founder & CEO, JMB Digital Solutions

I believe remote retention comes down to two simple ideas: engagement and empathy.

Engaging the team starts with freedom of choice—each employee is encouraged to create their own schedule and engage with their work in ways they find personally fulfilling.

So far, it’s been highly successful.

The bigger challenge—the one that requires more hands-on work from leadership—is preventing burnout and prioritizing employee well-being.

I’ve developed a two-fold, people-first solution:

First, we hold weekly team Zoom meetings to ensure everyone’s aligned and can voice concerns openly. I also conduct individual check-ins with each team member to understand their workload, mental health, and whether they need any support.

Second, we’re transparent with clients about our people-first approach. If a project risks overwhelming anyone in our team, we discuss reprioritizing tasks or adjusting timelines.

This means having tough conversations about additional costs or shifting deadlines—but it’s crucial for maintaining a healthy, engaged team.

Valuing my employees’ well-being over short-term client demands has created a supportive remote culture that naturally encourages retention and attracts top talent.

Nitin Khanna, CFA
President, N3 Business Advisors Inc.

A less common but highly effective approach to retaining employees is to embed a culture of “purpose ownership” within the organization.

This means encouraging employees to see their roles not just as tasks but as part of a larger, meaningful mission that directly impacts the company’s future.

To achieve this, give employees autonomy over certain projects or decisions, allowing them to feel true ownership of their work.

Involve them in high-level discussions where their input shapes the business’s direction.

When employees feel their work has a lasting influence, they are more likely to remain engaged and loyal, as they tie their personal growth to the organization’s success.

Andre Oentoro
CEO and Founder, Breadnbeyond

Intentional silence and asynchronous check-ins

Our digital marketing team has been remote for years, and what’s really worked for us is intentional silence.

Instead of overloading everyone with endless Zoom calls or constant messaging, we’ve created structured quiet times where people can actually focus, reflect, and get deep work done without interruptions.

It’s been a game-changer for productivity and mental well-being.

We pair that with personalized, asynchronous check-ins (we usually use voice messages, GIFs, or even memes to make the communication more fun and engaging, while still keeping it light and personal).

It makes everyone feel more connected on a personal level while giving them the freedom to work at their own pace.

This mix of quiet focus and meaningful, low-pressure interaction has helped us build a healthier, more engaged remote culture.

With this approach, the digital marketing team becomes a tight-knit team with one of the lowest turnover in the office.

Steve Sacona
Legal Writer, Top 10 Lawyers

Tackling isolation and the lack of in-person communication in a fully remote team, I mostly teeter towards frequent virtual meetings along with maintaining open channels for casual conversations.

We always try to make use of platforms that support video calls and instant messaging to foster a community feel and ensure swift interactions.

Plus, to keep everyone engaged— I organize interactive brainstorming sessions that mimic in-office whiteboard brainstorming, seeing to it that team members share and evolve ideas collectively, which keeps our creative energy vibrant and promotes a strong collaborative spirit.

One of the toughest challenges in managing a remote team is keeping that sense of unity as well as ongoing engagement. I’ve found that setting up a buddy system along with offering continuous professional development opportunities, works well.

I find that pairing team members ensures they support each other and share valuable knowledge, helping to reduce feelings of isolation and encourage a continuous learning culture.

Regular training and skill development sessions are also key to personal growth and overall job satisfaction, pivotal in achieving high employee retention— helping everyone on the team feel engaged, appreciated, and loyal, significantly enhancing team cohesion and motivation.

Kate Hill
Director, Kate Hill Flowers

I’ve navigated the nuances of leading a remote team for several years and my primary retention strategy revolves around fostering authentic connections.

Regular check-ins—both formal and informal—allow team members to express their thoughts and feelings, creating a sense of belonging.

I also encourage virtual social gatherings. These gatherings offer a break from work, enhancing camaraderie.

Another crucial aspect is recognizing individual contributions with personalized feedback, which reinforces their value to the team.

Overall, by prioritizing connection and engagement, we cultivate a supportive environment that not only retains talent but also inspires a sense of purpose.

Doug Haines
Co-founder, Marketing Pros

As the co-founder of a global, fully remote recruitment agency, I’ve learnt that retention challenges in a remote environment require innovative strategies.

Employees often choose remote work for its flexibility and work-life balance. Efforts to force engagement through online events usually fall flat. Instead, we focus on frequent, meaningful check-ins with both clients and candidates, ensuring clear expectations and providing support where needed.

Without in-person interactions, building trust and accountability is crucial. Early on, we realized that our success depended on thoroughly screening candidates to ensure they truly were top-tier professionals—self-driven, reliable, and capable of thriving independently.

Effective communication became essential as we scaled and onboarded new professionals more frequently. We developed tailored welcome guides to cater to different learning styles, supplemented with follow-up surveys to refine our approach continually.

Ultimately, our strategy emphasizes balancing the flexibility of remote work with open communication, accountability, and proactive engagement—critical factors in ensuring high employee retention and satisfaction.

Tom South
Director of Organic & Web, Epos Now

The single most important way to improve remote employee retention is to tackle the threat of isolation and loneliness head-on. There are many benefits to remote work in terms of saving money, time, and preventing the onset of employee burnout, but there are also plenty of risks associated with isolation in work-from-home (WFH) roles that there’s still very little available research on.

To mitigate this, it’s worth emphasizing a sense of belonging for your remote workers. Build distributed teams to tackle tasks and collaborate to meet deadlines regularly. Even if workloads can be completed without the help of team members, creating an environment where employees feel that they’re working as part of a wider unit is great for countering feelings of loneliness.

While it’s not always possible to set up in-person team-building days for remote teams, scheduling regular video meetings that are around 30% focused on work and 70% oriented around bonding can be an excellent means of boosting morale and preventing employee turnover.

For businesses that operate both online and in brick-and-mortar locations, it’s possible to monitor employee performance in a non-intrusive way by combining referral offers within your POS systems to identify where signs of underperformance could be taking place. This helps employers to understand if a worker is struggling with their remote roles and it could be a cause for listening to any concerns and helping to rebuild their levels of comfort in their role.

Justina Raskauskiene
HR Team Lead, Omnisend

Things like regular team-building activities, both virtual and in-person, as well as recognition programs can help build camaraderie, while using technology for engaging onboarding and keeping everyone updated on company news can help maintain a strong culture, even from a distance.

Without clear boundaries, remote work can also blur the lines between professional and personal time, leading to fatigue and disengagement. To address this, it’s important to set clear guidelines about when responses are needed and to only expect immediate replies for genuinely urgent matters.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Secrets to Remote Team Retention: Leaders Share Their Strategies

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Secrets to Remote Team Retention: Leaders Share Their Strategies

Philip Portman
Founder & CEO, Textdrip

One effective strategy for overcoming challenges like isolation and disengagement is creating a strong communication framework that includes both scheduled check-ins and informal interaction.

For instance, at Textdrip, we use weekly team huddles to align on goals and track progress, while also holding casual virtual coffee chats where team members can bond on a personal level. Encouraging transparency in communication helps combat the lack of in-person connection, as does leveraging tools like Slack or Microsoft Teams for instant feedback and collaboration.

We also implemented an employee buddy system, where team members pair up to support one another. This builds camaraderie and mitigates feelings of isolation, allowing remote teams to still feel connected despite physical distance.

The biggest challenge in any company, including ours at Textdrip, is ensuring high employee retention in a competitive job market.

One practical solution is to focus on creating a clear career development path for each employee. In remote work, it’s easy for team members to feel like they’re stuck in place. We tackle this by holding quarterly one-on-one meetings that focus on career goals and learning opportunities. Employees are encouraged to share their long-term aspirations, and we align projects that help develop those skills.

Sandra Malouf
President, Eurolog Packing Group

Over-communicate: In remote teams, it’s better to over-communicate than assume things are clear. Encourage team members to check in regularly and communicate progress, blockers, and updates.

Multiple Channels for Communication:

  • Use synchronous tools like video calls or instant messaging for real-time discussions.
  • Use asynchronous tools (email, project management tools like Trello, Jira) for tasks that don’t need immediate attention.

Create “Water Cooler” Moments: Implement informal channels (Slack, MS Teams) for casual conversations, memes, or sharing interests. This replicates the spontaneous chats that happen in person and helps break the monotony of task-focused conversations.

Jonathan Ayala
Founder, Hudson Condos

A key strategy for overcoming remote work challenges like isolation and disengagement is fostering clear and open communication. Regularly scheduled virtual meetings, both formal and informal, can help maintain strong connections. I also suggest leveraging collaborative tools like Slack or Microsoft Teams to ensure a smooth flow of communication and keep everyone in the loop.

One of the biggest challenges, though, is maintaining a sense of team alignment and purpose. Without physical interaction, it’s easy for team members to feel disconnected from the company’s mission. To counter this, I recommend reinforcing a shared vision through frequent company-wide updates and celebrating small wins together. This helps build a sense of belonging, motivating employees to stay engaged and aligned with the company’s goals.

Yulia Saf
Founder, Miss Tourist

Managing a remote team certainly has its unique challenges. My go-to retention strategy is based on three Cs: Communication, Culture, and Care.

Communication is key. Regular check-ins and feedback sessions help prevent feelings of isolation. We use technologies like Zoom and Slack to create a virtual ‘office’ where everyone can connect and collaborate.

Culture is often overlooked in remote settings. We have virtual team building activities and monthly meetups (covid-allowing) to foster a sense of community. This gives a chance for employees to engage, bond and understand the company’s vision and values on a deeper level.

Lastly, Care. Remember everyone is dealing with different circumstances at home. Be empathetic, flexible and considerate. We’ve found that mental health support, time-flexibility and work-life balance initiatives significantly aid retention.

The biggest challenge? Ensuring everyone feels seen and heard. The solution: actively encouraging everyone to voice their ideas and input.

Lily Wang
HR Director, Relyir

Overcoming the challenges of maintaining a remote team, such as isolation, lack of face-to-face communication, and potential disengagement, requires a strategic and empathetic approach. My go-to retention strategy is focused on three core aspects: connectivity, regular feedback, and personalized growth opportunities.

Firstly, fostering a warm, virtual work-environment utilizing digital platforms to facilitate team bonding is crucial. I am a proponent of regular team meetings and virtual social events to combat the sense of isolation.

Secondly, regular engagement with remote employees, leveraging one-on-one virtual meetings to deliver feedback and address concerns, helps in fostering an open communication channel.

Lastly, a clear path for growth and development is a great motivator. Therefore, I ensure access to relevant online training resources and learning opportunities. The substantial challenge here is maintaining personal connection and engagement. To combat this, I recommend a segment of casual conversation before or after official virtual meetings, a practice that has helped in Relyir’s remote team engagement substantially.

Cache Merrill
Founder, Zibtek

In a fully remote team, disengagement becomes the core problem, which is largely associated with loneliness or lack of physical contact.

What works best for me in this regard is intentional organized communication. That is, people should be encouraged to keep the practice of having recurring meetings not just for the sake of getting work reports but in particular for fostering interactions.

You can create virtual coffees, team-building events, even informal slack discussions concerning interests to replace the cheerful environment its members would enjoy in the office.

As a direct approach to prevent disengagement, I suggest having mentorship programs in place. transforming someone from a regular team member into a mentor or a mentee creates stability, purpose, and support, which diminishes loneliness.

Video calls are also very effective in making people more human, in the sense that one feels that they wish to be in contact with others and knows that each one matters and counts.

By focusing on communication and connection, you can significantly improve engagement and retain top talent in a remote setting.

Andre Kazimierski
CEO, Improovy

In my experience it really does take a little extra work when it comes to making sure your remote employees feel engaged and part of a team.

I’ve found that communication can go a long way toward making sure everyone’s needs are met, along with setting up some casual interactions beyond just work communication.

Having different Slack channels for sharing pet and vacation photos for instance, or having online trivia or “happy hour” nights, can be a fun way to bring your team together.

Otherwise, regularly checking in with employees to see how everyone is doing can help people feel more engaged and less forgotten on a remote team.

Adam Garcia
Founder, The Stock Dork

Overcoming Isolation: Building Relationships within Distributed Teams
Of all the challenges of working remotely, one of the least considered has to be the creeping sense of isolation. In my opinion, staying connected requires a little more than just making it a point to have structured meetings. While weekly video check-ins are important, they must not solely revolve around work. I make sure that during these meetings, the mission of the company is showcased, and there is a reason to celebrate individual and team victories, which greatly helps in keeping employees engaged and aligned toward a common purpose.

Going Ahead: Fostering Informal Social Interactions
Besides professional check-ins, I invest heavily in informal virtual socials: virtual coffee breaks and all sorts of team-building activities. Such informal moments create camaraderie and trust; thus, they are crucial to not have people become disengaged. By personal connection, team members are bonded more strongly than just by the strict framework of project collaboration, fostering a more cohesive and motivated team.

Building Cohesion in a Team
The other factor that contributes to the success of a remotely working team is creating an open culture. I always encourage concerns and challenges from the team members so we can fix issues before they grow bigger. By building a friendly environment, I keep my team active, productive, and committed, thereby reducing employee turnover and burnout.

Tanya Lamont
CEO, Conversational

Creating Connection and Purpose:

I’ve found that the biggest challenge in remote work is overcoming the isolation employees feel. To tackle this, I’ve made it a priority to foster a strong sense of connection.

We schedule regular team check-ins, not just for work but to build relationships. I think it’s important to encourage social chats and one-on-one meetings to create a personal connection.

I also believe in keeping employees aligned with the company’s mission. When people feel their work is purposeful, they’re more motivated to stay.

I ensure that every team member knows how their work contributes to the bigger picture, giving them a sense of belonging.

Building a Culture of Trust:

Another key to retention is trust. I focus on providing autonomy and flexibility. When employees know they’re trusted to get the job done on their terms, they feel more satisfied and loyal to the company.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Navigating the Gig Economy: Expert Advice from Top Leaders

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Navigating the Gig Economy: Expert Advice from Top Leaders

Pratyush Rai
CEO, Merlin AI

As the founder of our AI startup, I see the role of gig workers evolving in our organization as a pivotal part of our strategy.

We definitely plan to utilize gig workers to fulfill our long-term talent needs, especially in creative roles such as content creation and design.

An interesting incident comes to mind when we hired a UGC (User Generated Content) creator for a short-term project.

We were so impressed with their work that we decided to engage them for a longer-term project. Their ability to bring a fresh and authentic perspective to our content really made an impact, and it made us realize the value of tapping into diverse talent through gig workers.

The primary reason for this departure from the traditional employment model is the flexibility and agility gig workers bring to the table.

Being able to access specialized expertise for specific projects and adapting quickly to our evolving needs is a game-changer for us. Integrating gig workers into our long-term talent pool allows us to stay nimble and innovative in a competitive landscape.

Daniel Vasquez
Owner, Dynamic Auto Movers

Using Gig Workers as Route Planners

At Dynamic Auto Movers, gig workers are becoming increasingly significant, particularly in the case of a route planner.

These workers demonstrate high adaptability, efficiently handling tasks such as monitoring weather and traffic patterns, managing the delivery schedule, and determining the best route for our drivers in real time.

This specialized area, which might be challenging to justify a permanent staff for, is effectively managed by gig workers, bringing in the required expertise as and when needed.

Utilizing Gig Workers for Tech Integrations

We have also noticed an increasing dependency on gig workers for projects that are invariably of limited duration, like the installation of new vehicle monitoring systems.

Engaging these tech-proficient freelancers on these projects enables us to quickly and cheaply adopt such new and innovative methods without touching our permanent crew.

This development improves our operational effectiveness relative to the costs incurred.

Garrett Ham
CEO, Weekender Management

As CEO of a property management firm, I rely on gig workers to fill specialized roles and scale key initiatives. For leadership positions, full-time staff provide stability. But for niche, short-term needs, independent contractors offer flexibility and expertise.

Last year, we launched a rebrand targeting high-net-worth clients. Freelance marketers helped optimize digital ads and PR, driving a 37% traffic increase from targets. Their skills allowed us to scale fast while maintaining quality.

We also use gig developers for ambitious software projects with tight deadlines. Recently, freelancers built a custom CRM integration in 3 months that would’ve been otherwise impossible given our bandwidth.

The future of work depends on blending gig workers and FTEs. For leadership, full-time staff are ideal. But for specialized or temporary needs, independent contractors provide agility to accelerate growth.

At my firm, this balanced approach has been key to scaling strategically while upholding standards.

Ashley Smith
Owner, Batana Babe

The role of gig workers in small businesses like ours is pivotal, particularly in marketing and digital aspects. Employing gig workers allows us to tap into a diverse pool of talent with a wide range of skills.

For instance, we collaboratively work with freelance digital marketers to boost our online visibility and reach. These gig workers are vital for our long-term strategy, given the increasing importance of digital presence in the beauty industry.

This departure from the traditional employment model is primarily due to the flexibility it offers, enabling us to adjust our team size as per the project requirements, while also keeping overhead costs in check.

Christopher Falvey
o-Founder, Unique NOLA Tours

We’re a tour company here in New Orleans. Tour guides have been “gig workers” before the term was coined.

We have a culture of guides who do tours for multiple companies, not just ours. This is a long-term plan, and has been for decades.

The pay is very good on a per-tour basis. And there is a reality that every guide is approaching the gig with different career aspirations. Some only do a few tours. Some do 4+ tours per day.

This just works in this industry.

Darian Shimy
Founder & CEO, FutureFund

The evolution of gig workers evolving in our organization: Gig workers are increasingly serving as innovation catalysts at FutureFund.

Their diverse skills and perspectives often spark novel ideas that can push boundaries and take our programs in new directions.

For example, gig designers from different cultural backgrounds recently provided feedback on our membership templates, spurring the development of customizable features allowing schools to represent their diverse communities more authentically.

Looking ahead, we aim to harness this outside perspective even more by incorporating gig worker input across various stages of the product development cycle.

Our plan to use gig workers to fulfill our long-term talent needs: Yes, we do plan to utilize gig workers to fulfill long-term talent needs.

As a platform supporting thousands of schools nationwide, demand for our services fluctuates greatly depending on the time of year and varying fundraising cycles.

While there is a consistent baseline level of work, periods like the beginning of semesters bring surges that require extra hands-on-deck. Rather than scale our permanent workforce up and down erratically, relying on gig workers gives us scalability.

This allows matching labor to workload reliably without over- or under-staffing during different seasons.

A role we intend to fill with a gig worker: One such role is content creator. To best serve schools across diverse regions, we aim to source culturally relevant fundraising ideas and resources tailored to different communities.

However, the periodic nature of content production does not warrant a full-time position. Therefore, we plan to fill this role with contracted gig workers on an as-needed basis according to production schedules. This enables access to specialized expertise without the long-term commitment of permanent employees.

Rose Robinson
Founder & Director, Casia Robinson LTD

Since founding my company in the UK in 2020, we have operated entirely as a remote business. I’ve hired a few gig workers as architects remotely to work on our projects.

For effective collaboration, it’s crucial to use the right platforms, without them, the system wouldn’t function smoothly.

As a micro-company, this setup benefits both us and the gig workers.

They handle their own taxes and benefits, while we keep payroll simple through bank transfers, minimizing administrative tasks, as we do not have enough manpower to do admin scopes.

This arrangement also saves on office rental costs.

I believe this is an efficient model for micro-companies like ours to scale and grow.

Max Williams
Founder & CEO, Herobot

As the Founder and CEO of herobot.app, I see the role of gig workers evolving as a core part of our talent strategy.

While we have a strong internal team, gig workers offer a level of flexibility and specialized expertise that is hard to match in a traditional employment model.

For instance, when we need niche skills for short-term projects—like a UX designer for a website overhaul or a data scientist for a specific AI-driven feature—we turn to gig workers.

Looking ahead, we plan to use gig workers to fill roles in specialized areas, such as AI development and digital marketing. These are fields where the landscape changes rapidly, and having access to on-demand experts allows us to stay agile and innovative.

The primary reason for this shift from traditional employment is the flexibility gig workers offer. It allows us to scale resources based on project demands without the long-term overhead costs, ensuring we remain lean and adaptive to market changes.

This approach also helps us bring fresh perspectives to our work, as gig workers often come with diverse experiences from various industries.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Igniting Innovation from Anywhere: Leaders’ Strategies for Remote Teams

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Igniting Innovation from Anywhere: Leaders' Strategies for Remote Teams

Adrien Kallel
CEO & Co-Founder, Remote People

A simple but effective way to boost innovation in a remote team is to set up regular brainstorming sessions with people from different areas of the company. Get folks from engineering, design, product, and other teams together to focus on specific challenges.

When you bring in different perspectives, you often uncover ideas you wouldn’t find if everyone stuck to their own group.

To make these sessions work, use a straightforward approach like asking focused questions (“How might we…?”) to keep things on track. It’s also important to make sure everyone feels comfortable sharing their ideas, no matter how out there they might seem.

Another useful tactic is setting up a space for people to drop ideas anytime, whether that’s a shared Slack channel or a simple online board. This keeps the ideas flowing between meetings and makes sure quieter voices get heard too.

It’s a no-fuss way to keep innovation going remotely.

Kris Flank
Head of Growth, Lunar Links

I’ll be honest, it’s challenging to implement an innovative culture in a remote setting.

Since everyone is working at their own location, establishing the connection is difficult but here’s what I do: I casually talk to my team.

We talk most of the time and let them know of the current situation. With that, they’ll feel more confident in sharing their ideas which can foster collaboration.

As a result, we can come up with more innovative ideas at the same time, they become deeply involved since it’s their ideas that are coming to life.

That’s hitting two birds with one stone 🙂

Peter Hamdy
Co-founder & MD, Auckland & Beyond Tours

When fostering a culture of innovation in a remote work environment, I’ve found that building genuine trust among team members is paramount.

Early on in my experience with Auckland & Beyond Tours, I realized that remote settings can obscure emotional cues and intentions, leading to misunderstandings.

To counter this, I’ve made it a point to regularly schedule informal virtual coffee chats, where the team can discuss innovative ideas without the pressures of a formal meeting setting.

This approach not only encourages open dialogue and creativity but also helps build camaraderie, ultimately leading to more collaborative and innovative solutions.

Trust, bolstered by consistent communication and mutual respect, is the bedrock upon which a thriving innovative culture is built.

Dr. Sarah Porter
Licensed Psychologist & Founder,  Dr. Sarah Porter

Try brainwriting instead of traditional brainstorming.

Before coming together as a group to discuss a problem you need to solve, send your team the question to consider and ask each person to generate ideas on their own.

When you introduce the prompt, encourage quantity over quality – perfectly polished solutions are not necessary at this stage of innovation – and invite “out there” ideas – the zanier, the better. Have your team members put their thoughts into a shared document before you meet.

Plan to then convene as a team twice. Use the first virtual meeting to conduct a group review of the brainwriting results with a focus on coming up with more ideas – those that build on what folks wrote plus those that are wholly original.

After giving team members a few days to reflect, host a second virtual meeting where you decide which idea you’d like to move forward.

This process is time well spent. Research tells us that allowing for ample divergent thinking before converging on a decision leads to more creative solutions – a real win for innovation!

Aurelija Gintaliene
COO & Co-founder, Breezit

Being in an industry where creativity and innovation are a two of the most crucial job requirements, we needed to find a way around remote working and try to make sure that this aspect of the job stays alive and thriving.

A few years post-pandemic, it seems that we have managed quite nicely, despite everything.

One of the ways we try to continuously foster a culture of innovation and creativity is to conduct regular check-ins and provide feedback to individual team members.

At a glance, this may seem counter-productive, but it certainly isn’t. This allows team members to discuss at length the projects that they currently have going on. By giving them feedback, they might gain a different perspective on an issue they may be struggling with, and all they needed was an outside eye to make the aspect work.

This space allows employees to feel comfortable with sharing their thoughts and suggestions without any pushback and criticism. It is important to validate their suggestions and help guide them.

Matt Erhard
Managing Partner, Summit Search Group

It’s been my experience that collaboration often yields some of the most significant innovations, especially when you can bring together teams from a variety of different backgrounds, functions, and departments.

In a remote environment, facilitating this kind of “cross-pollination” between different groups or areas of the organization often requires more effort, but it’s worth putting the time and attention into it because you can get some very innovative ideas as a result.

The first step of this is up to leadership, and that’s creating cross-functional teams that encourage more conversation between people from different areas of your business.

Consider ways that you can adjust team assignments or workflows to bring more diverse individuals, and the ideas they bring with them, together on projects.

Once you have those teams, consider all the possible ways they could work together.

Video conferencing can be a useful tool for this but it’s definitely not the only option, and a Zoom meeting isn’t always the best option.

Sometimes shared documents where multiple team members can edit and add their thoughts can be the better approach, for instance, allowing for asynchronous collaboration that can give team members more time to think about and make use of their colleagues’ input.

Steven Ip
Owner, Cleanzen Boston Cleaning Services

In our team, we start with a virtual meeting where everyone is encouraged to share personal topics or good news, helping to build rapport.

After that, we transition into what we call a ‘Level 10 Meeting.’ In this part, we review the tasks from the previous week, address any current issues, brainstorm, and make sure we are on track.

At the end, we rate the meeting on a scale of 1-10 to determine its effectiveness.

This structure not only promotes open communication and problem-solving but also ensures we continuously improve our meetings.

Soumya Mahapatra
CEO, Essenvia

At the risk of being accused of holding meetings that could have been emails, one of the best tools we have to maintain a culture of innovation–or any culture, for that matter–in a remote environment is holding regular “report” meetings where different individuals, teams, and departments let us know what they’re up to, why they’re doing it, how it’s progressing, and how we can help.

This helps to keep everyone on the same page and lays the groundwork for the kinds of collaborative relationships that make innovation possible.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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