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Influenced by 2024: HR Playbook in 2025

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Influenced by 2024: HR Playbook in 2025

What was the single most profound HR lesson that emerged from the experiences of 2024? And how will that lesson shape HR strategies and practices in 2025? 

These are the questions we explored with the HR Spotlight community of insightful business and HR leaders, seeking to understand the most impactful takeaways from a year of unprecedented change. 

This post compiles some of their reflections, offering a glimpse into how the challenges and opportunities of 2024 are informing a new era of HR leadership in 2025. 

Every insight provides valuable guidance for organizations looking to thrive in the year ahead.

Read on!

Ronald Osborne
Founder, Ronald Osborne Business Coach

Align Culture With Employee Expectations

One of the most profound HR lessons I learned in 2024 is the critical importance of aligning team culture with the evolving expectations of modern employees. 

I worked with a business in the tech industry that was experiencing high turnover rates and low engagement among its workforce. 

After conducting a detailed assessment, I discovered that the company’s rigid structure and lack of flexibility were creating a disconnect between leadership and employees. Employees wanted more autonomy, clearer pathways for growth, and a workplace that valued diversity and inclusion not just in words but in actionable policies. 

My years of experience in team optimization and understanding organizational behavior helped me craft a strategy to address these issues directly.

We implemented flexible work arrangements, launched mentorship programs, and introduced a structured employee feedback system to give team members a voice. These changes were supported by regular training for leaders to ensure they could adapt to this shift. 

Within six months, we saw an improvement in retention and a noticeable increase in employee satisfaction scores. This experience reinforced my belief that HR is not just a function, it’s the core of a company’s ability to innovate and stay competitive. 

Moving into 2025, I will continue to prioritize helping businesses create environments where employees feel valued, engaged, and empowered to contribute their best work.

Silvia Angeloro
Executive Coach, Resume Mentor

Employee Well-Being Is Strategic

2024 taught me that employee well-being is more than just a phrase; it is a strategic requirement. 

Witnessing the burnout pandemic firsthand, I realized that traditional engagement strategies are inherently flawed. 

During a major talent retention initiative, I realized that flexibility is more than just remote work regulations; it is also about knowing particular human rhythms. 

We redesigned performance management, shifting away from rigid measurements and toward holistic growth conversations that recognize each team member’s distinct professional journey. 

What is the key takeaway? Empathy is our most effective talent approach. 

In 2025, I intend to create workplace experiences that respect employees as multidimensional individuals, not just resources. This entails building circumstances in which psychological safety is not an ambition but a reality. 

By focusing on actual human connection, we may shift company culture from transactional contacts to meaningful professional relationships that foster true cooperation and innovation.

Angela Heyroth
Principal, Talent Centric Designs

Address Burnout And Disengagement

The most profound lesson I take from 2024 is that people can only tolerate so much before they become burned out, detached and disengaged. 

In 2024, we saw people psychologically leaving their companies but physically staying due to the economy. 

This is devastating to company performance because people who are detached decrease their productivity, increase their absenteeism, often show lack of initiative and little interest in learning or growth, can give off a poor attitude towards colleagues and customers, display low levels of energy and commitment, and may make careless mistakes. 

Burnout, disengagement, and detachment are dangerous and so as HR leaders head into 2025, this must be addressed. 

HR leaders will need to take action to listen to their people to understand what they are feeling and why, and then need to address the feedback. This is the way to re-engage your workforce, rebuild trust, and re-establish organizational loyalty. 

Otherwise, 2025 risks large potential turnover.

Theresa White
Career Clarity Coach, Career Bloom Coaching

Flexibility And Empathy Are Crucial

The most profound HR lesson that 2024 taught was the critical importance of flexibility and empathy in the workplace. 

Throughout the year, as organizations navigated ongoing challenges related to remote work, mental health concerns, and a shifting economic landscape, it became evident that traditional rigid HR policies were often inadequate. 

This insight has reinforced the need for HR practices that prioritize employee well-being and adaptability, recognizing that each employee’s circumstances can significantly impact their work and overall life.

In 2025, this lesson will influence my perspective and practices by driving a more human-centered approach to HR. 

Additionally, I will focus on enhancing mental health support within the organization, providing resources and training that foster a supportive work environment. 

This shift towards more empathetic and flexible HR practices is aimed not only at increasing employee satisfaction and retention but also at boosting overall organizational resilience and productivity.

David Frost
CEO, fassforward

AI’s Transformative Impact

The most profound HR lesson of 2024 was the rapid adoption of AI and its transformative impact. 

I think it will be remembered as the year AI transitioned from “wave of the future” to practical applicability in the workplace. It is revolutionizing workflows, decision-making, and leadership development. 

For HR, the opportunity was clear: AI amplifies impact, allowing teams to scale solutions, improve talent development, and enhance employee experiences. 

In 2025, I believe the key challenge will be balancing all of the increased efficiencies that AI provides, without losing the human touch.  HR leaders need to focus on how to integrate AI as a partner, not a replacement. 

Successful AI integration will balance technical innovation without losing the “human” in human resources; ensuring leaders and HR teams drive meaningful outcomes while maintaining personal connection.

Magen Gicinto
SVP of People, Strategy and Culture, Nisos

HR’s Role in Protection Against Fraud

In 2024, I learned just how prevalent, complex and damaging employment fraud can be. The scope of fraud has evolved beyond an embellished resume and can impact companies of all sizes and industries.

Some common types of employment fraud I’ve seen include:

Identity Fraud: Candidates using fake or stolen identities to secure roles.

Credential Fraud: Inflating qualifications, certifications, or job experience.

Remote Work Fraud: Foreign operatives, like North Korean remote workers, infiltrating companies for malicious purposes, such as stealing intellectual property.

Polywork Fraud: Working multiple jobs without disclosing them to their employer, leading to “double dipping” and conflicts of interest.

Fraud doesn’t just affect business operations—it undermines trust, engagement, and workplace culture.  

This realization has underscored that employment fraud requires HR to have a security mindset and strong partnership with their security teams.  

HR teams can play a critical role in protecting the integrity of the workforce by enhancing hiring practices, strengthening background checks, and fostering deeper integration with security experts.

Jason Lioy
Chief People Officer,  Dawn Foods Global

Stretch Goals Beyond Success

2024 has taught me that success can breed comfort, and comfort can be more stressful than navigating a crisis. In comfort, we risk stagnation, lose our problem-solving edge, and miss opportunities for growth. 

Through some opportunities of self-discovery as well as strategic planning I’ve realized the importance of creating “productive discomfort”—environments that challenge the status quo and push us to grow beyond what feels safe.

In 2025, this will guide my approach by setting stretch goals that encourage innovation, questioning established processes to uncover blind spots, and prioritizing leadership development to build resilience. Intentional discomfort fosters adaptability and prepares teams to navigate change with confidence.

Success is not a destination but a platform for growth. This perspective will drive our HR strategies in 2025, ensuring that we evolve, innovate, and inspire, even in the absence of crisis.

Kathleen Lin Hurtubise
CEO, Aloha Hospitality Professionals (AlohaHP)

Nurture Entrepreneurial Mindsets

Team empowerment by fostering radical self-awareness: In 2024, AlohaHP required every team member to participate in an experiential course designed to uncover and address limiting beliefs through over 50 activities. This cultivated immediate self-awareness, empowering individuals to make aligned choices now—not someday.

How It Shapes 2025: With heightened self-awareness, our team operates as a self-managing unit where roles align with natural strengths and passions. They embody curiosity, responsiveness, and resourcefulness, driving personal growth and organizational success. 

This shift has positioned AlohaHP to expand into continental U.S. markets with a team that embraces ownership, delivers results, and evolves alongside the company.

In 2025, our HR focus is clear: nurture entrepreneurial mindsets and create opportunities for employees to thrive as architects of their own growth—and the company’s future.

Seamus Nally
CEO, TurboTenant

Promoting HR’s Role in Change Management

2024 has been the year of change, especially where technology adoption is involved. 

Like a lot of other companies, we have tried adopting various tech tools and learned that some simply don’t work well for us. 

What we’ve also learned is that HR is really helpful with this. 

They can be really helpful with figuring out what tools might be best according to the needs of our employees, and they are also helping with training employees on how to use any new tools. 

They excel when it comes to change management.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Polyworking: Opportunity or Overload? Examining the Pros and Cons

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Polyworking: Opportunity or Overload? Examining the Pros and Cons

The traditional notion of a single, full-time job is being challenged by the rise of polyworking, a phenomenon where individuals juggle multiple professional roles. 

Driven by factors such as the gig economy, remote work opportunities, and a desire for greater flexibility and income diversification, polywork is rapidly gaining traction. 

But is this trend a positive development or a cause for concern? 

Insights from HR experts and business leaders in this post explore the complexities of polyworking, analyzing its pros and cons for both employees and employers, and examining its potential to reshape the future of the workforce.

Read on!

Silvia Angeloro
Executive Coach, Resume Mentor

I believe that polyworking, in which people work on many occupations or projects at the same time, will undoubtedly affect the future of employment. 

It’s more than simply a fad; more and more people demand flexibility in their professions. 

I’ve observed friends who balance a full-time job with a side business or freelance work. It allows people to pursue multiple interests rather than relying on a single source of income.

On the plus side, it allows employees a lot of independence. You don’t have to stay in the same role for years, and you can explore new opportunities without giving up your day job. 

However, I’ve discovered that it can also contribute to burnout. The thrill of juggling multiple projects can quickly turn into fatigue if you don’t manage your time.

For employers, it’s complicated. 

On the one hand, companies want to retain talented personnel, but those same employees may be performing additional work on the side. It forces businesses to reconsider how they assess productivity and focus on outcomes rather than hours.

Jean Chen
COO & CHRO, Mondressy

Polyworking, the practice of balancing multiple jobs or projects simultaneously, is more than just a trend; it’s increasingly becoming a way to adapt to modern career demands. 

Technology enables this shift, allowing people to work flexibly and explore different fields. 

For employees, it offers the chance to diversify skills and spread income streams, reducing reliance on a single employer. Imagine a graphic designer freelancing on diverse projects while running an online shop—each role enriching the other through new skills and perspectives.

For employers, tapping into a polyworking talent pool means bringing in fresh ideas and varied experiences. However, it also raises challenges like ensuring commitment and managing confidentiality. 

One effective method for companies is implementing clear guidelines and open communication channels, ensuring alignment on priorities.

Polyworking might reshape employment norms, as both individuals and companies lean towards versatile working arrangements. 

Future workplaces might focus on project-based engagements, customized roles, and niche expertise, fostering environments where continuous skill development is key. 

This approach isn’t just a passing fad; it’s a strategic evolution in the workplace, enhancing adaptability and innovation.

Clooney Wan
Founder and CEO, TrackingMore

Polyworking has been a mainstay in most remote work settings since the onset of the pandemic in early 2020. 

However, I do not consider it the future of work. 

Polyworking is simply moonlighting, which is frowned upon in most employment settings and breaks trust between employer and employee.

Polyworking will continue for a while with all the uncertainty surrounding some industries as a result of AI and Machine Learning. However, as businesses refocus their priorities on people, they will want dedicated employees who are loyal to their brands. 

Moreover, issues with employment contracts and non-disclosure agreements will make polyworking difficult for most employees to manage.

Edo Sagron
Flutter Developer, Sagron

I see polyworking as more than just a trend; it reflects a shift in how people think about careers and personal fulfillment. 

Many professionals today are highly skilled in multiple areas and find that diverse roles keep them engaged and broaden their experience. 

For instance, in my own life, managing both the technical side of multiple personal and client projects as a developer while working for a different company as an integrator AND running my own business and store, has helped me stay energized and inspired. 

It’s a balancing act, but the benefits are tangible: more skills, broader connections, and a wider impact.

For employers, polyworking can bring flexibility and a diversity of skill sets to teams, which can be an asset, especially for smaller businesses. 

The challenge, though, lies in ensuring commitment and setting clear expectations. Employees may need more flexibility, but there’s also an opportunity here to redefine productivity based on results rather than hours.

In short, polyworking seems to me like a natural evolution in the workplace that, when managed well, could lead to better alignment between professional goals and personal interests.

Naomi Clarke
Head of HR & Chief Diversity Officer, Flingster

I believe polyworking aligns well with the evolving work landscape, especially for Gen Z. This generation is naturally inclined to multitask and explore diverse interests, often thriving in dynamic environments. 

The potential benefits of polyworking include increased autonomy, varied income streams, and the opportunity for individuals to pursue different passions, contributing to personal growth and job satisfaction.

However, while polyworking can be a boon for employees seeking flexibility, it can be tricky for us hiring managers. Employers may face concerns over divided attention and potential conflicts of interest, impacting productivity and engagement. 

To balance this, clear policies and open dialogue about workload expectations are the way to go. Employers that embrace polyworking by supporting flexible schedules and fostering trust can turn this trend into an asset, retaining talent that values independence and adaptability. 

Polyworking is more than a passing trend—it may redefine traditional work structures and talent management for the better.

Laurie Williams
Founder, Man and Van UK

Polyworking is more than a passing trend. I believe it has the potential to change the way we think about employment by encouraging diverse skills and experiences. In my own experience, employees who manage more than one role often bring fresh ideas and a wider perspective to the team, which benefits everyone involved. 

This shift may gradually reshape traditional career paths, as people explore opportunities that build a more varied skill set. By adapting to this change, workplaces can foster environments that are both versatile and inspiring.

Employees might be strongly motivated by the opportunity to experiment with diverse revenue streams and acquire skills in a variety of professions through polyworking. For instance, in order to have a more varied working life, one of my drivers also works as a freelance photographer. 

By providing flexibility without the commitment of full-time recruiting, project-based hiring allows employers to access specialized skills. 

Employers may need to modify their expectations around availability and involvement, though, as juggling numerous responsibilities necessitates setting clear boundaries to prevent burnout. This system can benefit both sides if there is effective communication.

In my business, I have worked with a digital marketer who also manages their own online projects, which allows them to bring fresh, up-to-date insights into our marketing efforts. This kind of arrangement is ideal for us because it brings in talent on a flexible basis without long-term constraints. 

Another example is hiring a web developer for a particular project, which gives us specialized skills right when we need them, without adding to our permanent team. 

To make these relationships work, both sides need clear guidelines and regular check-ins to keep expectations aligned. This way, both the employee and the employer can get the best from each other.

Polyworking appears to be more than a trend, offering a genuine evolution in the way we view work. 

By finding a balance that respects both flexibility and structure, I believe we can build workplaces that support growth and variety for everyone involved.

Christine Dalayap
Business Executive Manager, JP Franklin Roofing

Polyworking—balancing multiple roles, often across industries—is more than a trend; it’s a powerful shift in the employment landscape that’s here to stay. 

This model appeals to talent seeking variety and control over their careers and provides companies with a pool of diverse, adaptive skills.

Imagine a digital marketer who freelances while working part-time in content strategy. Companies gain flexible expertise without long-term overhead, while employees enjoy autonomy and growth opportunities.

For employers, polyworking presents a chance to access specialized skills on demand, especially in rapidly changing fields like tech or digital media. But it does come with challenges: managers may need to help to maintain team cohesion and to ensure commitment when employees juggle multiple roles.

From the employee side, the flexibility is liberating but requires strong self-discipline to avoid burnout. 

As companies adjust, effective talent management will increasingly focus on performance outcomes over hours clocked in, reshaping our traditional views on employment.

Ken Marshall
Chief Strategy Officer, Revenuezen

As someone who has had no less than 2 side hustles through 3 jobs, owning 2 agencies, and making it through 3 exits, I can tell you that it’s my preferred way of working and has always made sense to me. 

It’s become clear to younger generations that their employers aren’t going to give them a raise each year, pay a generous pension, or give them that gold watch after 30 years of dedicated service. 

They see the layoffs on the news everyday and grew up in multiple economic downturns. So their response of maximizing their income by being efficient is logical. 

It’s not a fad because the underlying economic and cultural trends driving this behavior are continuing in the same direction. 

I think that employers should stop and ask themselves “am I creating a work environment where incentives to my team are aligned with OUTCOMES and not simply being busy working on tasks?” 

If you align job descriptions and responsibilities of your employees with clear business outcomes, you start to care a lot less about how and where they spend their time.

Josh Qian
COO and Co-Founder,  Best Online Cabinets

I recognize that polyworking is not just a trend but a potential cornerstone of the future workplace. 

This approach allows employees to engage in multiple roles, which can enhance their creativity and problem-solving abilities. 

For instance, a team member who works in customer service might also take on a role in product development, leading to insights that improve our offerings based on direct customer feedback. 

From an employer’s standpoint, polyworking can help attract a diverse talent pool. Many professionals today seek flexibility and variety in their careers, and offering a polyworking environment can make us more competitive in attracting top talent. 

While it offers flexibility and the opportunity to diversify skills, it can lead to challenges that not everyone can handle. For some people, the pressure to manage multiple roles can be overwhelming, leading to stress and burnout. 

Only some people thrive in an environment where they must juggle various responsibilities, especially if they prefer a more structured and focused work style. 

Certain roles also require deep specialization, and polyworking may dilute expertise and focus. 

Polyworking can drive innovation by blending diverse skill sets but also necessitates a shift in performance metrics. 

Instead of traditional KPIs focused solely on individual output, we may need to adopt more holistic measures that evaluate collaboration and impact across various roles.

David Berwick
IT Recruitment consultant and business owner, Adria Solutions

Working as a specialist recruitment consultant for over 20 years, I have noticed a growing pressure for professionals in tech, digital and marketing professionals to have a side gig or side project. 

Junior web developers, for instance, are expected to have their own website or portfolio of websites. Meanwhile, social media managers are expected to be influencers/content creators and be active on several social media platforms. 

Recruiters and hiring managers value the previous experience a side job gives candidates. 

However, most employers will also prefer that their employees focus all their energy on one job they’re getting paid for, with the exception of start-up founders, who often understand and benefit from working with professionals who are also developing their own ideas or companies hiring part-time or on a contractor basis. 

Many employers hesitate to hire someone with a side job or project because they fear they wouldn’t be fully committed to their company. 

Said that, if companies want to attract employees who have other jobs, they can opt for contractors or offer further flexibility, such as shorter/comprised working hours, a four-day working week, flexible time and part-time options.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRspotlight.com, and our team will share your insights.

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2024 in Review: HR Lessons from a Transformative Year

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2024 in Review: HR Lessons from a Transformative Year

The year 2024 presented HR with a unique set of challenges, demanding agility, innovation, and a renewed focus on the employee experience. 

From navigating RTO negotiations and finding the balance between organization and workforce to helping employees leverage the advantages of newly introduced AI tools and platforms, HR professionals have been at the forefront of navigating a rapidly changing world of work. 

In this post, we dive into the key lessons our community of HR and business leaders learned during what proved to be a transformative year with key insights on how they adapted, what they learned, and how these experiences will shape their strategies moving forward in 2025.

Read on!

Alysha M. Campbell
Founder & CEO, CultureShift HR

Adaptability And Compassion Are Lifelines

2024 taught me that adaptability and compassion aren’t just leadership qualities—they’re lifelines. 

Last year, I saw how small, intentional shifts—like offering flexible working hours for parents balancing childcare or using mental health check-ins—had a ripple effect on morale and productivity. These actions turned stress into trust and uncertainty into connection.

One standout tool last year was AI. 

From streamlining recruitment processes to enhancing employee engagement with predictive analytics, AI showed us how technology can complement, not replace, the human side of HR. For example, using AI-driven sentiment analysis helped identify early signs of burnout, allowing us to intervene before it escalated.

In 2025, I plan to double down on creating intentional spaces for dialog—whether through pulse surveys to assess well-being or workshops equipping managers with empathetic leadership tools. 

Leadership isn’t about having all the answers but being willing to listen, evolve, and embrace innovation alongside your team. 

AI will continue to play a pivotal role in enhancing, not overshadowing, the human experience at work.

Ashish Gaur
HR Consultant

Empathy And Agility Define Success

The HR lesson 2024 taught me was the critical importance of adaptability and empathy in a rapidly changing work environment. 

The past year underscored that employees are not just resources but humans navigating challenges like evolving technologies, economic uncertainty, and personal well-being struggles. As AI and automation integrated further into workplaces, it became evident that human-centric leadership-where empathy meets agility-defines organizational success. 

In 2024, I learned that fostering trust and emotional intelligence is key to retaining talent and boosting performance. Employees today value connection, purpose, and personalized development over traditional perks. Ignoring these shifts risks disengagement and turnover. 

Going forward in 2025, this realization will reshape my approach to HR practices. 

I will prioritize employee well-being by strengthening mental health programs, flexible work models, and skills-based development plans. I will advocate for data-driven decision-making but ensure that technology enhances, rather than replaces, human connection. 

Building a culture of continuous feedback, innovation, and inclusivity will be central to my strategy. 

By blending empathy with strategic adaptability, I aim to future-proof the workforce—ensuring employees are resilient, valued, and aligned with organizational goals, even amidst uncertainty. 

This human-centered perspective will guide me as a leader in 2025.

Lekeshia Hicks
Diversity, Equity, Inclusion, and Accessibility Strategist, Lekeshia Angelique Consulting

Trust And Transparency Are Key

The most profound HR lesson I learned in 2024 was that trust and transparency were the backbone of any thriving workplace. 

Employees are more discerning than ever and want leaders who show up authentically and take action—not just talk about company values. 

The year underscored the importance of listening to employee voices through meaningful dialogue, not just surveys. When teams feel heard, seen, and included, they’re far more engaged and willing to collaborate on solutions.

In 2025, I’ll continue to champion HR practices that put people first—practices that recognize employees as whole individuals with lives and challenges beyond their job titles. 

Prioritizing wellness, fostering psychological safety, and embedding representation at every level will remain non-negotiables. 

The future of HR is not reactive—it’s proactive, human-centered, and rooted in creating cultures where people can truly thrive.

Carolina Caro
CEO, Conscious Leadership Partners

Detachment Enhances Leadership

Last year, I had the profound opportunity to work with individuals who illuminated how deeply our personal baggage and wounds can influence our leadership. 

These experiences showed me that our tendencies to personalize situations often hinder our ability to create the necessary detachment for learning and growth on our leadership journey. 

In 2025, I am committed to empowering my clients—and myself—to embrace tools that enhance our capacity to detach while maintaining effectiveness. 

This balance of emotional intelligence is crucial for achieving high performance without compromising our well-being.

Tiffany Slater
CEO, HR TailorMade, LLC

Connecting Goals And Expectations

Last year, I deepened my commitment to articulating the connection between organizational goals and individual job expectations. 

Often, leaders share organizational objectives but never make the connection to how job expectations impact them. 

This became evident when a client couldn’t understand why their organizational targets were not being achieved. They questioned how team members could achieve their goals and the organizational objectives not come to fruition. 

Unfortunately, I learned that the connection is not a natural leap for many leaders. 

Therefore, our work with clients will explicitly reflect this connection moving forward. 

Our clients’ organizational goals will be the thread that weaves all of the work we do together in our capacity as their HR department.

Joey Price
CEO, Jumpstart HR

AI Will Not Replace HR Professionals

The most profound HR lesson that 2024 taught me was that AI will never replace the value of a strategic HR professional. 

Last year, my firm helped clients navigate employee theft, mental health workplace accommodations, dismissal of executive leaders, and so much more. I couldn’t imagine a bot or algorithm leading the charge in these sorts of sensitive matters in 2025 or even 2055! 

HR leaders who wish to retain their jobs and grow should harness their power to influence organizational morale through sound business acumen, mastery of the law, and the ability to navigate change under pressure.

Elise McCabe
Founder, Career Management Consulting

Communication And Technology Drive Efficiency

As a small business owner, the end of a year offers a valuable opportunity to reflect on the lessons learned and set the direction for the year ahead. For me, there were two impactful realizations last year, which I am committed to continuing to focus on in 2025. 

(1) The awareness of how communication drives collaboration – understanding the critical role communication plays when functions within a business interlink. Misaligned communication can lead to inefficiencies, misunderstandings, and missed opportunities. In 2025 I aim to utilize collaboration platforms that streamline communication and ensure information flows seamlessly. 

(2) Leveraging technology for administrative efficiency – another pivotal lesson has been recognizing the immense value of leveraging technology that allows us to focus on delivering better services to clients. In 2025, my focus will be on streamlining processes to eliminate redundancies and improve turnaround times, and exploring new tools that address efficiency.

William Ryan
Founder & Principal Consultant, Ryan Consulting, LLC

Focus On Individuals, Not Just Work

Reflecting on 2024, the most profound HR lesson I learned was the importance of focusing on individuals and their work environments rather than solely on where and when they work. 

By prioritizing the well-being and growth of each person, we created a more engaged and productive workforce. 

Looking ahead to 2025, I believe HR practices will continue to evolve towards personalized support and flexible work arrangements, ensuring that employees feel valued and empowered in their roles. 

This shift will ultimately lead to more successful and cohesive teams.

Julia Yurchak
Senior Recruitment Consultant, Keller Executive Search

Empathetic Leadership Boosts Engagement

Our biggest HR lesson from 2024 was that empathetic leadership directly impacts the bottom line. 

Data showed that teams with leaders who prioritized understanding employee challenges saw 30% lower turnover and 40% higher engagement scores in our quarterly surveys.

We learned this through real situations: when we gave managers flexibility to adjust deadlines for team members facing personal challenges, projects actually finished faster. 

When we trained leaders to spot early signs of burnout and authorized them to redistribute workloads, productivity improved by 25% quarter-over-quarter.

For 2025, we’re rebuilding our leadership training to make empathy measurable and actionable. 

We’re implementing monthly well-being check-ins, creating clear escalation paths for personal challenges, and adding empathy metrics to performance reviews. 

It’s not about being nice – it’s about being smart. 

The numbers prove that understanding our people’s needs isn’t just good HR – it’s good business.

Joshua Miller
Master Certified Executive Leadership Coach, Joshua Miller Executive Coaching

Future Of Work Is Happening Now

The most profound HR lesson from 2024 was realizing that the ‘future of work’ isn’t something we’re waiting for – it’s happening in real-time, often messily and unpredictably. 

Through coaching numerous organizations navigating hybrid work challenges, layoffs, and AI integration, I’ve observed that companies clinging to rigid policies struggled, while those embracing adaptive leadership thrived. 

What’s fascinating is how the year shattered the myth of universal workplace solutions, as organizations that succeeded were those that stopped searching for the ‘right’ answer and instead created frameworks flexible enough to support multiple right answers. 

Whether it was allowing teams to define their own collaboration rhythms or creating personalized development paths, the winners were those who embraced complexity rather than fighting it. 

Looking ahead to 2025, this means shifting from trying to solve workplace challenges to creating environments where solutions can emerge organically.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Plans and Predictions for 2025: What Will Change HR for the Better?

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Plans and Predictions for 2025: What Will Change HR for the Better?

The HR niche is in constant flux, driven by relentless innovation and evolving workplace and workforce needs. As we kickstart 2025, it’s a critical time to reflect on the trajectory of HR and consider what changes are most needed to ensure a positive and impactful future. 

To gain insight into this crucial question, we turned to the individuals at the forefront and asked HR and business leaders to identify the single most important innovation, shift, transformation, or correction they hope to see in 2025. 

These insights provide a compelling roadmap for the year ahead, revealing the key areas where HR transformation is most essential.

Read on!

Beryl Krinsky
Founder & CEO, B.Komplete

HR Fully Participates in Wellness Programs

Our company B.Komplete partners with HR leaders across the country to develop and lead health and well-being programs. 

Regardless of the location, industry, or title, HR leaders are consistently overworked and do not get to fully participate themselves in the wellness programs. 

We have seen our HR partners plan out a Wellness Fair for their employees – including our chair massage, tasting tables, and wellness stations – the employees love it, and HR is running around trying to ensure all goes smoothly. 

We have seen HR schedule our chair massage and not take time to get a massage themselves. 

And we have also seen our HR partners schedule our onsite cooking demonstration and encourage all of the employees to get their samples before they eat. 

This selfless behavior is very kind; however, it doesn’t allow HR to improve their own health. 

In 2025, I would celebrate a positive shift in which HR fully participates in the corporate wellness programs! 

HR works tirelessly for their employees, and they deserve a massage, a delicious and healthy snack, and a way to reduce stress during the workday.

Tim Toterhi
CHRO, Plotline Leadership

Better Way to Surface Excellence

We need a paradigm shift in staffing. 

The profession has long been criticized for “who you know” bias – that relationships restrict opportunities and sometimes allow ill-qualified applicants to jump the line and secure a position. 

This still happens, of course, but a bigger problem has emerged – “candidate crowding.” 

Since the pandemic and the rise of virtual work, the number of applications received for each opening has proliferated to such a degree that even the most sophisticated HR technology is unable to sort the wheat from the chaff. 

Recruiters are overworked. Candidates are consistently ghosted. And now, ironically, the only effective way to hire or be hired is to embrace the traditional “know a guy” approach. 

It seems reasonable and fair to a degree when everyone understands the rules. 

Swimming in a sea of LinkedIn sameness is the surest way to drown. To survive, you must stand out. 

Unfortunately, for many, that means littering the virtual landscape with rehashed content and adopting a spray-and-pray application strategy. 

But all the clamoring for attention only creates more noise. And many competent, capable candidates are quietly going under. 

If HR needs anything in 2025, it needs a better way to surface excellence – to know the yet unknown.

Niki Ramirez
Founder & Principal Consultant, HRAnswers.org

HR Professionals Get Out from Behind Computers

In 2025, the single most important shift that I’d like to see made in HR would be for human resources professionals to get out from behind their computers. 

Getting out into the workforce will allow HR professionals to align their activities with business goals in a way that truly serves employees and the company’s interests. 

HR professionals can gain a much better understanding of how to act as a strategic partner when they have a working understanding of the business, and the activities that employees engage in day in and day out. 

Whether it is virtual, in-person, or hybrid: spend a week with accounting; learn about quarter-end or year end. Spend time working alongside marketing as they roll out their newest initiative. Ride along on an important sales call. Sit with various service and project professionals and observe their work, learn what they do, try it out for yourself even, where appropriate. 

In order to provide great service to employees and the organization, HR needs to be seen as, and act like an insider. 

Don’t wait to be invited. Get out there and deepen connections and understanding to maximize your contribution as HR professionals.

Tiffany Slater
CEO, HR TailorMade, LLC

HR Seen as Strategic Organizational Contributor

I want to see a shift in how teams view human resources. 

HR should be seen as a strategic, value-adding, and essential organizational contributor. 

Making this shift requires HR professionals to communicate value better—strategically—in a way that aligns with organizational goals and positively impacts organizational culture. 

We must shift to serving as culture curators rather than organizational police, ensuring long-term continuity of joyful work instead of implementing short-sighted tactics to check a box. 

I see the shift happening in pockets, but I would like for the trend to shift gears and move at warp speed.

Heath Gascoigne
Founder & CEO, HOBA Tech

HR Transforms into Strategic Enabler

In 2025, I would most want to witness a transformation in HR that elevates it from a tactical, administrative function to a strategic enabler of organizational success. 

At a US government agency, we helped achieve this by redefining the HR role through a collaborative, vision-driven approach. 

Traditionally, HR business partners were stuck in tactical tasks like managing leave balances and closing sick leave cases. This left no time for strategic activities like workforce planning, identifying skill gaps, or succession planning-essential elements for aligning HR with the organization’s goals.

We began by co-creating a vision: “Be the trusted strategic people partner that helps the business continually improve.” 

This vision was not only signed off by senior leadership but also underpinned by strategies in people, processes, technology, and data. 

Using our VSOM (Vision, Strategies, Objectives, and Measures) framework, we engaged the entire HR division, aligning efforts and expectations across the organization. 

Within days, the shift was palpable-HR was empowered to deliver strategic value, and the business recognized it as a partner in driving continuous improvement. 

This transformation underscored how a clear vision and collaborative alignment can redefine HR as a strategic capability.

Kerri Roberts
Founder & CEO, Salt & Light Advisors

Focus on Professionalism and Business Acumen

I think we’re going to see a big shift ‘back to basics’ in 2025. 

We’ve got a huge skills gap for middle managers as well as within general business acumen for young team members. 

I believe we’ll see a much-needed focus on things like professionalism, business writing, conflict resolution and problem-solving skills. 

We may even see events like leadership development retreats and leadership development programs come back to life!

Meghan Calhoun
Co-Founder & Director of Partner Success, Give River

Employee Recognition and Well-Being Take Center Stage

In 2025, I envision a paradigm shift where employee recognition and well-being take center stage in HR practices. 

Through my experiences founding Give River and developing the 5G Method, I learned that regular recognition boosts employee retention by 52%, significantly reducing turnover costs. This is supported by data showing that engaged employees cost companies far less in lost productivity.

Imagine companies integrating gamification and wellness initiatives custom to foster a culture of gratitude and growth. During a recent survey, companies investing in leadership development reported a return of $7 for every $1 spent, proving the importance of this shift. 

The key lies in making recognition and personal growth cornerstones of the workplace.

This approach is not just theory but something I’ve actively implemented, with Give River enabling teams to keep employees engaged and valued. 

By 2025, I hope more HR departments will adopt these proven methods, enabling healthier and happier work environments, strengthening community and team synergy.

Jeff Roberts
Founder & CEO, Innovation Vista

AI Enhances HR with Proactive Agent

The power of AI is really beginning to show itself in the HR function, with chatbots answering questions directly about policy, and some with the ability to cross-reference employee specifics to apply to that policy as well. 

This opens the door to a promising next step – a proactive “agent AI” that can suggest updates and point out opportunities for employees to maximize their benefits, position themselves for career growth, etc. 

Powering this with AI enables a level of personally tailored recommendations that would be cost-prohibitive to staff in HR departments. 

From maximizing PTO usage to suggesting training/certification opportunities which would qualify the employee for promotions or transfers, this capability would send a clear message to employees that HR is not only here when they have a question, but is actively investing to help them grow and enjoy their employment to the fullest. 

It is an exciting time to be working in HR IT!

Adnan Jiwani
Assistant Manager Digital Marketing, Ivacy VPN

HR Adopts Truly Employee-Centric Flexible Work Models

In 2025, I’d like to see HR fully adopt flexible work models that are truly employee-centric. 

While remote and hybrid work have become more common, many companies still struggle with making these arrangements effective in the long term. 

I’d love to see HR departments focus on creating systems that allow employees to design their own work schedules, with a strong emphasis on work-life balance and mental health. 

For instance, a company could offer employees the ability to choose their hours or work locations based on their personal needs and productivity peaks. 

This shift would promote greater job satisfaction, reduce burnout, and ultimately lead to better employee retention.

Carolyn Bennett Sullivan
CEO & Founder, SAVVY Heart LLC

HR Addresses the Fear and Anxiety of Transitions

According to the 2024 Deloitte human capital trends employees are now facing four major changes at work per year. 

Major change can cause anxiety, stress, self doubt, particularly when communication regarding the change isn’t forthcoming or transparent. 

This leads to low morale, higher sick days, loss and productivity, quiet quitting lack of trust, which has a direct impact on the company bottom line. 

In 2025, I’d like to see HR begin to address the fear and anxiety which routinely occurs during transition beyond stress relief.

Employees need support tools, and strategies to:

– Discuss their emotions in a safe space.

– Rewire their brains to create new thinking and habits which foster their personal and professional growth.

– Create connections with one another, which builds trust, collaboration, and encourages innovation.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Employer Branding Done Right: The Best Ways to Showcase Company Culture

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Employer Branding Done Right: The Best Ways to Showcase Company Culture

A strong employer brand emerges from elements like a positive work environment, employee opportunities for growth and fulfillment, and value-aligning efforts in every avenue of the workplace and business.

We asked our community of HR leaders and business experts their idea of company culture and how they showcased their employer branding to align with the thriving cultural nuances they follow in their workplaces.

Here’s a lineup of responses we received to show you just how employer branding looks when done right!

Read on!

Yosef Adde
Owner, I Buy Houses Torrance

It’s All About Alignment

I’ve found that showcasing a company’s culture is just as important as presenting the right property to a buyer—it’s about alignment. At I Buy Houses Torrance, we highlight our collaborative and service-driven environment by sharing real client success stories through platforms like LinkedIn and Instagram.
Using testimonials, clips of making-of, and team memories we reach out to prospects who believe in the form and values of our company namely integrity, speed and customer-centric approach. For us, LinkedIn has been especially useful in reaching out to people who share our purpose and the objective of making real estate services effortless.
Be it our socials or our friendly website, we make sure all or any channels are upholding excellence and teamwork which builds a pool of similar individuals.

Kalim Khan
Co-Founder, Affinity Law

Focusing on People, Not Just Results

Personal and professional fulfillment is important to all of us, especially to new hires. Beyond case wins, we take every chance to celebrate every employee’s achievements, whether it’s work-related or a personal project. For example, our junior accountant recently passed his final CPA exam so we celebrated this win with a nice dinner and showcased it on our LinkedIn.


To attract top talent, we use platforms like LinkedIn to share real stories of how our team overcomes challenges together, highlighting the supportive and inclusive culture we’ve built.


By focusing on people, not just results, we’ve created a narrative that resonates deeply with those looking for meaningful careers.

James Ellis
Owner & Chief Brander, Employer Brand Labs

Stand Out with Unique Workplace Culture

Right now 99.99% of HR and business leaders are doing everything they can to not stand out. They post “We’re hiring!” messages on social media using the same Canva templates. Their career sites make the copy cat claims of being innovative, supportive and mission-driven without evidence, explanation or description. They run their job postings through ChatGPT to make them “read better” but without providing any more detail on what is being offered of value to the candidate or why someone should bother to keep reading, let alone apply. Their review site responses all follow the same pattern. Their outreach uses the same default messaging everyone else uses.

To a candidate, these companies are cardboard cutouts of one another racing to the bottom, turning their roles into bland commodities that are selected via coin toss.

So if you have the courage to do anything intentionally that defines, illustrates and proves a company’s unique workplace environment and culture, if you have documented your differentiated value to the point where it is clearly the foundation of every single recruitment message, you are already among the top 1% of companies hiring today.

Linda Scorzo
CEO, Hiring Indicators

Use Competency-Based Assessments

Showcasing your unique workplace environment and values is critical in today’s competitive talent landscape, where top candidates are looking for more than just a paycheck-they’re seeking alignment with a company’s culture and mission.

One of the most effective ways to communicate your company culture is by integrating competency-based assessments into your hiring process. They not only help you evaluate a candidate’s skills and potential but also ensure they align with the specific values and behavioral tendencies that thrive within your organization. By identifying key competencies tied to your culture – such as collaboration, innovation, or adaptability – you can highlight how your workplace fosters these traits and attract candidates who are motivated to contribute meaningfully in those areas.

When it comes to platforms, LinkedIn remains a standout for promoting culture and values through authentic storytelling, employee testimonials, and visuals that bring your environment to life. Don’t overlook the power of candidate-focused content on your career page or through video-future hires love to see the “faces behind the brand.”

Pair this with competency assessments, and you’re doing more than talking about your values; you’re actively incorporating them into the hiring process, ensuring the people you bring on board aren’t just capable but truly connected to your culture.

Gavin McMahon
Co-founder & Co-CEO, fassforward

Aligning Culture with Strategy

People don’t resist change. They resist being changed.

Imagine a gentle breeze. You can’t see it, you can’t touch it, but you can feel it. That’s a lot like organizational culture—a powerful, hidden force.

Culture is not written down; it is distributed in people’s heads. Culture is how we do things around here. It drives behavior, guides decisions, and determines whether a company rises or falls. When culture aligns with strategy, it acts as a tailwind, accelerating execution. But when it’s misaligned, it becomes a headwind, slowing everything down.

Shaping culture can seem like trying to catch the wind. The task is to build a culture that is cohesive and aligned with the organization’s goals, despite these complexities.

Culture can be shaped in six simple steps:

#1 – Break down and analyze your culture.
#2 – Align strategy, purpose, and culture.
#3 – Embed culture into work.
#4 – Use AI to uncover opportunities.
#5 – Tell stories to shape culture.
#6 – Continuously cultivate culture.

Jason Atakhanov
Founder, Setsail Marketing

Doubling Down on Our Culture

We attract like-minded talent by doubling down on our culture – passion for our individual work. The culture is rooted in collaboration, creativity (scrappiness), and transparency. Our studio space was modified to eliminate physical barriers— we’ve broken dividers between desks—to encourage open communication and teamwork. We also emphasize professional growth through continuous learning opportunities and hands-on collaborative projects that allow our team to innovate and excel.

We use LinkedIn & Instagram to highlight our company’s day-to-day culture, sharing behind-the-scenes content, team achievements, and testimonials from our employees. So far, this resonated with potential hires, we had them visit our events and see it for themselves – that often leads to meeting our future hires!

Arvind Rongala
CEO, Edstellar

Storytelling to Showcase Workplace Values

As the CEO of Edstellar, I focus on storytelling to showcase our workplace values. We use platforms like LinkedIn and Glassdoor to highlight team achievements, leadership development initiatives, and employee testimonials. These personal stories create authenticity and resonate with potential hires.


Video content has also proven to be successful for us. A glimpse into our culture is provided by brief videos that show team interactions or “day-in-the-life” moments. A well-liked film that demonstrated how our team celebrates little victories, such as throwing a surprise pizza party, resonated with viewers looking for entertaining and interesting work environments.


Finally, the most important people to spread the word are our employees, who act as internal ambassadors. During Mental Health Awareness Week, team members’ personal insights generated real online discussions and increased our credibility.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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HR to the Rescue: Real-World Examples of the Value of an HR Team

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HR to the Rescue: Real-World Examples of the Value of an HR Team

The quandary of an HR team is how it is often perceived to be a department that only handles paperwork, onboarding, and the rare office conflict.

Well, anyone who has worked closely with an HR team will tell you there’s a lot more to it, and those who work in one will downright get annoyed over how someone could think so little of them!

For this post, we reached out to HR and business leaders to help us break these stereotypes with the help of real-world examples of an HR team’s role in solving critical workplace issues. The responses we received were, of course, right in line with our notion of proclaiming HR personnel no less than workplace heroes!

Read on!

Khurram Mir
Founder and Chief Marketing Officer, Kualitatem Inc

Supported During Restructuring

I remember a time during organisational restructuring at my most recent job where the HR department was helpful.

Workers were unsure of their responsibilities, job safety, and how the changes might affect them.

In order to provide support through transition services like career counselling and resume-building workshops, the HR team took the initiative to set up one-on-one meetings and communicate the changes clearly.

In addition to reducing worry, this made sure that workers felt appreciated and informed at every stage of the procedure.

During a difficult period, the HR team’s proactive approach to resource provision and communication management significantly improved engagement and morale.

Aghiad Kandar DDS
Chief Executive Officer, UNO DENTAL SAN FRANCISCO

Facilitated Paperless Transition

Our HR team was crucial when we transitioned to paperless charting.

This change required not only new software but also training and adaptation from our team. HR facilitated seamless communication and training sessions, ensuring that the transition was smooth and met with minimal resistance.

Another instance was during our community outreach initiatives, like the Mission of Mercy.

HR coordinated volunteer efforts, managed logistics, and ensured compliance with healthcare regulations. Their involvement allowed us to provide essential dental care to underserved populations without administrative hitches.

HR’s role in fostering collaboration among our dental hygienists and team members also stands out.

They implemented team-building activities and regular feedback sessions, which improved workflow efficiency and patient care quality by 30%.

Their strategic initiatives have been pivotal in maintaining a cohesive and productive work environment.

Karie Droge
HR Manager, Perrin Sportswear

Reduced Medical Insurance Premiums

After receiving double-digit premium increases for our medical insurance multiple years in a row, the HR team knew we needed to do something different.

We switched carriers, started offering HSA plans for the first time in the company’s history, provided extensive education on the advantages of enrolling in the HSA plan, and finally, we implemented an on-site medical clinic that is available to all employees and covered spouses.

While we are still experiencing higher than desired premiums, they were significantly less this year than they might have been had we not taken these measures.

HR was instrumental in educating ourselves on our options, making the right selections for our team, and then communicating everything to the workforce.

Dan Brown
CEO & Founder, Textun

Assisted Remote Work Transition

As COVID-19 hit, the HR team was incredibly valuable in helping everyone adjust to the transition.

The HR team helped us move to a remote workforce, researched different laws for remote work (our team is international) to ensure we were compliant, and organized additional training for people who needed it on navigating the technology we were using.

The HR team was also vital in keeping spirits up during lockdowns, making sure to check in with team members and helping people get time off when they got sick. Thanks to them, we were able to maintain our productivity.

Sheraz Ali
Founder & CEO, HARO Links Builder

Managed Restructuring Communication

In my most recent workplace, there was a significant instance where the HR team played a crucial role during a company-wide restructuring.

As the organization faced changes in management and departmental shifts, the HR team stepped in to facilitate clear communication and support for all employees.

They organized informational sessions to explain the changes, address concerns, and outline new roles and responsibilities.

The HR team also implemented one-on-one check-ins for employees who were directly affected by the restructuring.

This personalized approach helped individuals feel valued and supported during a potentially stressful time. They provided resources for career development and offered counseling services to help staff navigate their emotions and uncertainties.

This proactive involvement not only fostered a sense of stability but also promoted a culture of transparency and trust within the organization.

The HR team’s efforts were instrumental in ensuring that employees felt informed and supported, ultimately contributing to a smoother transition during a challenging period.

Abdullah Saleem
Founder & CEO, Plumbing Amarillo TX

Stepped Up During Boss’s Vacation

I really felt the HR team’s importance when my boss went on vacation.

Suddenly, all those little approvals and quick questions we’d normally take to them needed someone else to handle.

HR stepped up immediately, taking charge of the situation.

Their proactive approach not only kept everything on track but also made us feel supported.

It really showed how crucial HR is in keeping the workplace running smoothly, even during unexpected situations.

Moe Shariff
Business Owner, American S.E.A.L Patrol Division LLC

Crucial in Security Expansion

In my role at American S.E.A.L. Patrol Division, the HR team’s importance became crystal clear when we expanded our private event security services.

As we rolled out customized security plans for events, HR played a vital role by recruiting personnel skilled in access control and crowd management. This meticulous hiring was critical to maintaining our reputation for providing discrete yet effective security solutions.

One standout example was during a large tech conference in Austin.

Our HR team expertly managed the onboarding of temporary staff, ensuring everyone was trained in using our cutting-edge communication technology. This seamless integration allowed our team to address potential disturbances swiftly, enhancing event security and client satisfaction.

Additionally, HR’s efforts in ongoing training programs have been instrumental in our success.

These programs ensure our personnel are prepared for any scenario, such as rapid emergency response during fire watch duties. The training has consistently improved our service quality, directly impacting client trust and retention.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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