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Decoding Vague Feedback: What Recruiters Really Mean When They Say “Not the Right Fit”

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Decoding Vague Feedback

What Recruiters Really Mean When They Say “Not the Right Fit”

By

Margaret Buj

Global Talent Acquisition Leader and Interview Coach

You nailed the interviews (or so you thought). The conversations flowed, you came prepared, and you left with a good feeling. Then the email arrives:

“Thanks for your time – you were a strong candidate, but we’ve decided to move forward with someone else who’s a better fit.”

Frustrating, right?

As a recruiter and interview coach with two decades of experience, I’ve seen this scenario unfold hundreds of times. Candidates are left in the dark, wondering:

What does “not the right fit” actually mean?

And more importantly – what can I do differently next time?

The truth is, “fit” is often a polite umbrella term we use to mask a more specific reason the candidate wasn’t selected. Sometimes it’s about skills. Sometimes it’s about communication or chemistry. And sometimes, it’s not about you at all – it’s about internal dynamics, team balance, or shifting hiring priorities.

Let’s decode the most common vague rejection phrases and what they might actually mean behind the scenes – along with what you can take away from each.

1. “We’re moving forward with someone who’s a stronger fit.”

👉 Translation: They likely found a candidate with more relevant experience or clearer alignment to the role’s core responsibilities.

🔍 What to reflect on:

  • Were your examples directly tied to the role’s key deliverables?
  • Could your resume or interview answers have done a better job positioning your impact in similar roles or industries?

✅ What to do next:

  • Make sure your resume and LinkedIn profile clearly demonstrate measurable achievements aligned with the target job.
  • In interviews, use the STAR method to connect your experience directly to the challenges the hiring manager is facing.

2. “We’ve decided to go in a different direction.”

👉 Translation: This could mean a change in role scope, budget constraints, or that they decided to prioritize a different skill set entirely.

🔍 What to reflect on:

  • Did the job or expectations shift during the process?
  • Were there hints the company was rethinking what they needed?

✅ What to do next:

  • Don’t take this one personally – it often has nothing to do with your performance.
  • Follow up politely asking if they see a potential future fit for your background in the company.

3. “We really enjoyed meeting you, but the team didn’t feel it was quite the right match.”

👉 Translation: This may signal a perceived mismatch in communication style, seniority level, or team dynamics.

🔍 What to reflect on:

  • Did you ask questions and engage with multiple stakeholders during the interview?
  • Were there moments you could have connected better to company culture or values?

✅ What to do next:

  • Watch for cultural cues in interviews – do they value brevity? Collaboration? Bold ideas? Mirror what you observe authentically.
  • Consider asking in future interviews: “What does success look like in this team, beyond the technical skills?”

4. “We were impressed but decided to proceed with someone whose experience more closely aligned.”

👉 Translation: You may have been slightly overqualified, underqualified, or just came from a different industry or environment.

🔍 What to reflect on:

  • Did you bridge the gap between your past experience and the specific demands of the role?
  • Were you able to show how your past roles prepared you to succeed here?

✅ What to do next:

  • Customize your pitch and resume to emphasize relevant experience.
  • In interviews, be proactive in addressing the “leap” – show you understand the business and how you’ll add value from day one.

5. “It was a tough decision - we had a lot of great candidates.”

👉 Translation: This might be true! But it can also mean someone else had a slight edge in experience, executive presence, or internal advocacy.

🔍 What to reflect on:

  • Did you make your value obvious and memorable?
  • Did you build rapport with the interviewers or leave them with a clear sense of what it’d be like to work with you?

✅ What to do next:

  • Ask for feedback — not everyone will give it, but it’s worth asking.
  • Stay connected. I’ve seen many candidates re-interviewed and hired later, especially when they followed up graciously.

Summary: It’s Not Always You

Hiring isn’t a perfect science. Sometimes the internal candidate got the job. Sometimes the role was paused. And sometimes, you were genuinely excellent – but someone else was a slightly better puzzle piece.

When you hear “not the right fit,” take a breath. Then take action: reflect, refine your approach, and stay open. Clarity is power – and with the right tools and insight, your next opportunity will be an even better fit for you.

Margaret Buj is a Global Talent Acquisition Leader and Interview Coach with two decades of experience hiring top talent across EMEA, LATAM, and the US. She has led hiring across engineering, product, marketing, and G&A at companies including Expedia, VMware, Cisco, Microsoft, Box, Typeform, and Mixmax.

Margaret is also a Career Success Manager at Kadima Careers and the founder of Interview Coach UK, where she’s coached over 1,000 professionals on landing jobs, negotiating salaries, and advancing their careers. Her insights have been featured in Forbes, Business Insider, Fox Business, and Financial Times, and she has been recognised as a LinkedIn Top Voice.

She offers 1:1 coaching, group programs, and interview training for hiring managers. Learn more at interview-coach.co.uk or connect with her on LinkedIn.

What Tech Hiring Teaches Us About Talent: Lessons from SaaS, Startups, and Scale-Ups

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July 09, 2025

What Tech Hiring Teaches Us About Talent: Lessons from SaaS, Startups, and Scale-Ups

By Margaret Buj
Global Talent Acquisition Leader and Interview Coach

After two decades of recruiting for tech companies – from high-growth SaaS startups to global players like VMware or Expedia – I’ve seen what makes hiring succeed… and what quietly sabotages it.

Tech hiring moves fast. Roles evolve rapidly, products shift direction, and org structures get rebuilt overnight. But one thing stays consistent: the best teams are built by people who know how to hire not just for skills, but for adaptability, ownership, and clarity of thought.

Here’s what I’ve learned from working at the heart of tech talent acquisition – and what HR leaders in any industry can take from it.

  • Lesson 1: Skills fade fast - hire for capability, not just experience

In the world of B2B SaaS, the tech stack you hire for today might be obsolete in 12 months. That’s why the best hiring teams don’t just ask “Have you used this tool?” – they ask “How do you learn?”

I’ve seen too many companies reject strong candidates because they didn’t tick one specific box. But the reality is, a candidate who’s curious, resourceful, and fast to onboard often outperforms someone who meets every requirement on paper but stagnates quickly.

What to do differently: Train interviewers to assess for learning agility, not just tool familiarity. Use scenarios to test how candidates adapt, solve problems, and navigate ambiguity.

  • Lesson 2: High-growth hiring requires structured flexibility
Tech companies often scale in waves – hiring dozens of people across product, engineering, and marketing in short bursts. The pressure is high, and it’s tempting to “just get someone in.” But ad hoc hiring creates messy teams, overlapping roles, and unclear accountability. At Mixmax, where I lead global hiring for engineering, product, and marketing, we’ve had the most success when we combine speed with structure:
  • Interview plans are aligned across roles
  • Each stage has a clear purpose
  • Feedback loops are tight
  • We move fast – but not blindly 
What to do differently: Even in high-growth mode, build clarity into your process. Define role outcomes, not just responsibilities. Align hiring panels early. This creates better candidate experience and long-term team cohesion.
  • Lesson 3: The best candidates aren’t always the loudest
In startups, there’s often an unconscious bias toward extroverted, high-energy candidates who “own the room.” But some of the strongest hires I’ve seen are thoughtful, quiet problem-solvers who deliver impact with minimal noise. For example, I once hired a Staff Engineer who wasn’t flashy in interviews – but his clarity, ownership, and cross-functional influence transformed an entire delivery stream. You wouldn’t have known it from the first call. What to do differently: Help interviewers evaluate thinking quality, not just charisma. Use structured interviews, scoring rubrics, and diverse panel representation to reduce bias toward style over substance.
  • Lesson 4: Growth marketers and product hires need more than CV keywords

I’ve recruited for some of the most in-demand tech roles – including growth marketing, product design, and PMs. These roles are hard to evaluate if you only look at keywords.

A great growth marketer doesn’t just “run campaigns” – they tie user acquisition to product loops, optimize journeys with data, and partner with product, design, and sales. That nuance often gets lost in a CV.

What to do differently: Go deeper in interviews. Ask candidates to walk you through a strategy from hypothesis to execution. Have them share learnings from failed experiments. This uncovers critical thinking, cross-functional maturity, and whether they actually drove outcomes or just supported them.

  • Lesson 5: Remote changed hiring - but not always for the better

Global, remote hiring opened doors – but it also exposed a lot of bad habits. I’ve seen companies over-index on async tools and under-invest in candidate experience. Long, drawn-out processes. No updates. Generic assessments.

Meanwhile, the best candidates – the ones who are still getting multiple offers — expect clarity, speed, and a sense of connection.

What to do differently: Even remotely, make hiring feel human. Communicate regularly. Set expectations. Tailor the process to the role. Remote shouldn’t mean distant – it should mean intentional.

  • Lesson 6: Great hiring reflects great company culture
Hiring isn’t just about filling seats – it’s often the first real experience a candidate has with your brand. If your process is inconsistent, disorganised, or overly transactional, that’s how your company is perceived – no matter what your careers page says. The companies that get hiring right often get other things right too:
  • Decision-making is clear
  • Accountability is shared
  • Communication is intentional
  • Feedback loops exist
What to do differently: Treat hiring as a product. Ask: Is this designed well? Is it tested? Do we iterate based on feedback? The answers usually tell you how well your team is operating – not just how you hire.
  • Talent strategy is a leadership function

In the early days of SaaS hiring, talent was often seen as a reactive function – post a job, fill a seat. That’s no longer viable.

Today, the best HR and recruiting leaders act as strategic partners:

  • Advising on role design
  • Helping managers interview effectively
  • Challenging vague requirements
  • Improving cross-functional alignment
  • And making hiring a core part of how the business scales

Great hiring isn’t about copying what worked last year – it’s about adapting fast, hiring intentionally, and making every headcount decision count.

About the Author

Margaret Buj is a Global Talent Acquisition Leader and Interview Coach with two decades of experience recruiting top talent across EMEA, LATAM, and the US. She has led hiring for global tech companies, scale-ups, and high-growth SaaS startups – including Microsoft, VMware, Cisco, Box, Typeform, and Mixmax.

Margaret currently leads hiring at Mixmax and coaches professionals worldwide through her practice and Kadima Careers. Her advice has been featured in Forbes, Business Insider, and Financial Times. She specialises in hiring across engineering, product, and marketing – and helping companies build inclusive, high-performing teams.