From Layoffs to Lifelines: How Companies Are Supporting Workers in 2025
In a period of unprecedented workforce turbulence, where economic shifts and industry disruptions are making headlines, organizations face a critical test of their leadership and cultural values.
While mass layoffs often dominate the public narrative, a different, more human-centered approach is emerging from a new generation of business leaders.
This approach moves beyond simply managing exits to proactively building resilient, adaptable teams that are supported through both good times and bad.
How are these leaders navigating the complexities of workforce management—from upskilling and cross-training to offboarding—with empathy and strategic foresight?
This HR Spotlight article compiles invaluable insights from business executives and HR professionals, revealing their innovative strategies for cultivating a culture of trust and support, ensuring that their teams are not only equipped to handle change but also feel valued and secure, regardless of market conditions.
Read on!
Adam Wagner
We’re not a tech giant, but we are a fast-growing creative agency, and that means we invest in people like they’re our product—because they are.
We’ve avoided layoffs by staying scrappy and strategic. That means cross-training talent so they can flex across roles, and building career paths that grow with the business. When work shifts, we shift with it—adapting teams to focus on the highest-value outcomes.
We’re also upfront with our team about the business. Transparency builds trust, and trust drives retention. In rare cases where transitions happen, we go all in—referrals, networking support, and even freelance project access post-employment.
Bottom line: people aren’t disposable, and how you treat them when things get tough defines your culture.
Jonathan Palley
Our first resort when we’re looking at layoffs is always upskilling.
If employees can pick up new skills or explore new tools, there’s a good chance they’ll find a way to benefit our business with them, and if not, they’ve gained some useful new skills on their way out the door.
Hayden Cohen
The key to our employee retention is our fully-distributed, remote work setup.
This not only helps to keep our overhead costs low, it also helps us to find the best talent at the best price and keep those employees happy while they’re working for us.
Robert Grunnah
It’s not that I run a big tech company; it’s just that I run lean. You won’t be laid off if you don’t add extra people to your salary.
Everyone I hire knows how to close deals, communicate effectively with buyers, and navigate through homes. I don’t hire people to look bigger. I teach everyone how to cover a lot of ground, so that when things slow down, we can switch roles instead of cutting people off.
It was I who cut my check before I cut someone else’s. That did happen. People will remember when you take a hit for them. It doesn’t build the kind of trust you buy at Friday’s Pizza.
I don’t leave people alone when they need to move on either. I introduce them, back them up, and stay on their side. The market is currently volatile. It helps a lot to have someone behind you.
Jacob Hale
Lead Acquisitions Specialist, OKC Property Buyers
Jacob Hale
We buy homes from sellers in tough spots: divorce, foreclosure, or inherited property they don’t want to manage. It’s fast-paced, unpredictable work, and every person on our team has to be solid. That’s why we keep things personal, not corporate. It’s about people, not paperwork.
We don’t believe in hiring to look big. Everyone on our team learns the full process, from first call to closing day. That way, no one’s boxed into a single task. If deals slow down, we shift roles, not people. It keeps things running without panic.
When the market dips, I don’t cut people to save face. I’ve taken a smaller check myself to avoid layoffs. People notice that kind of thing. It builds real trust, not just talk. That’s how you keep a strong team.
If someone’s moving on, I help where I can. I share my network, give honest feedback, and make introductions. In real estate, reputation matters. And the way you treat your team sticks with you. That’s always been our way at OKC Property Buyers.
Dr. Kirk Adams
Disability Inclusion Strategist & Speaker, Innovative Impact LLC
Dr. Kirk Adams
When a worker with a disability is laid off, the path back to employment is often longer and harder. Systems are more difficult to access. Retraining requires extra coordination. Many never return to the workforce, not because they lack talent, but because support is scattered. That is where we focus our work.
We partner with state vocational rehabilitation agencies and community nonprofits to make sure these workers are not left behind. Our support starts early. That includes personalized planning, skill-building, and assistive technology to help each person prepare for their next role. We stay engaged until they are working again.
Companies that want to keep valuable talent and build a stronger workforce can benefit from including disabled professionals in their plans. This is not about charity. It is about choosing a workforce that is ready, capable, and too often overlooked.
Lawler Kang
Director of Talent, PrescriberPoint
Lawler Kang
In our onboarding session, I underscore my functional philosophy: the role of People/Talent is to help employees with their lives first, work being a subset not a counter balance; it’s all life. If at any time, they don’t feel like this is the bus for them, let me know and I’ll do whatever I can to help them find something that fits them better.
To these ends, I’ve developed a Next Adventure Program that centers on finding work using takeaways from my 20+ years of executive search and running People organizations. Participants report 400% better response rates (which inevitably leads to employment) using my techniques.
We are also focusing intently on the impact AI will have on our talent, workflows, and needs, guided by the mantra: “People will not be replaced by AI. People who use AI will replace those who do not.”
Matt Paddock
Director of Recruiting, AKQA
Matt Paddock
We’re hiring more freelance talent as a way to ensure that staffing is aligned well with demand.
Where and when staff cuts have been necessary we shifted the talent team into outplacement mode to support our team members. This included help drafting resumes, updating portfolios, and optimizing public profiles on LinkedIn. We also conducted mock interviews and used our networks to give former colleagues any advantage possible in their search.
Deepak Shukla
Amid the current challenging tech landscape, characterized by massive workforce reductions of over 61,000 at organizations such as Walmart and Microsoft, Pearl Lemon’s HR team has steered away from layoffs and instead doubled down on growth.
Our approach is centered around investing in our employees through extensive training and development, which we consider as planting seeds rather than chopping down trees.
SHRM reported that 60% of laid-off workers experience challenges getting back to work following a layoff; therefore, Pearl Lemon has incorporated career coaching and personal development activities aligned to support employees to either maintain their current roles, move forward in their careers, or not get stuck in an indefinite period of recovery.
The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.
Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?
Write to us at connect@HRSpotlight.com, and our team will help you share your insights.


