HR Spotlight Interview
Cherish Reardon
Black History Month Interview Series
In Conversation with Cherish Reardon
“HR isn’t a department tucked away somewhere, it’s how we are made to feel.” This is the guiding philosophy of Cherish Reardon, Co-Founder of Popsy Clothing. As a Forbes 30 Under 30 honoree and leader of a community of over 250,000 women, Cherish has proven that business growth and genuine human connection are not mutually exclusive. For our latest Black History Month feature on HR Spotlight, we sat down with Cherish to discuss how she scales culture without losing purpose, why listening is a founder’s most critical skill, and why true representation is about far more than just “ticking a box.”
HR Spotlight: Thank you for joining us, Cherish. Please share with our readers your current role and the experience you bring to people and HR at Popsy clothing?
Cherish Reardon:
My role as a Co-Founder is right at the heart of Popsy – the people. I wear many hats, but one of the most important things is making sure the people behind the brand feel supported, valued, and proud of what they do. HR for me isn’t a department tucked away somewhere, it’s how we are made to feel, how we are supported and being part of something.
Over the years I’ve worked closely with my team through growth, change, challenges such as a global pandemic, big wins, and that’s taught me how important trust and communication with the people around you really are. I try to bring a balance of structure and empathy, and I lead with my heart.
HR Spotlight: What HR problem are you most excited to be working on right now?
Cherish Reardon:
The thing that excites me most right now is growing without losing our purpose. When you start a brand, everything feels very personal and connected, I have always had a very special relationship with both my team and our customers but as you scale, it takes real intention to keep that feeling alive. It can be easy to grow a team and a customer base and forget all the important little things that made it special. I make a real effort to still remember the small things with my team, chats with my customers and to check in to still keep it personal.
I’m passionate about creating a workplace where people feel safe to speak up, try new things, and be themselves.
Fashion is creative, fast-moving, personal, and I want our team to feel as confident and supported as our customers who we design for. Building that kind of culture is absolutely key.
HR Spotlight: What skill has been most important to your growth so far?
Cherish Reardon:
Honestly, it’s listening. Not just listening to respond but listening to understand what someone really needs.
As a founder, you can be tempted to jump straight into fixing things. Naturally I am very empathetic and want to solve everybody’s problems but I’ve learnt that sometimes people just need to feel heard first.
HR Spotlight: What advice would you give to young Black people in business and HR or those just entering the space?
Cherish Reardon:
First, don’t shrink yourself to fit in. Your perspective is valuable, and the industry needs more voices that look and think differently. It would be a boring world if we all looked and thought the same. I was bullied at school for my curly hair and now my curls have become my signature! Embrace the differences. As an introvert I have had to remind myself of this a lot over the years – you are unique and you deserve to be heard!
Second, build real relationships. This is so important. At the start of my business journey, I was advised to ‘build your team around you’ and it really is key. Your network isn’t about going to as many networking events that you can and to add them to your contacts to never speak to them again. It’s about finding people who genuinely support you and challenge you to grow. The people that want you to succeed and push you to your full potential. Those connections will carry you through the harder times as well as the good times.
And if I’m talking to my younger self I’d say, start before you feel ready. You don’t need every answer to begin. Confidence comes from doing, failing, learning, and adjusting, not from waiting until everything feels perfect. If you wait for perfection, you will never start.
Also, trust your instincts more because that inner voice usually knows the direction before your head catches up.
HR Spotlight: What do you want people to understand about Black people in business and HR that often gets missed?
Cherish Reardon:
Black professionals bring a huge range of perspectives, leadership styles, and strengths, variety is exactly what makes businesses stronger.
In business and HR roles, representation matters because people want to feel heard and understood. When different voices are at the table, decisions become more thoughtful, innovation happens and you get different perspectives from all different walks of life.
For me, it’s not about diversity as a buzzword or ticking boxes, it’s about creating a genuine environment where everybody has the opportunity to thrive.
HR Spotlight: Community plays a big role in Popsy Clothing. What does community mean to you, and how does it influence how you lead?
Cherish Reardon:
Community is honestly at the heart of everything we do. For me, community isn’t just about customers and sales, it’s about connection. It’s about creating a space where people feel seen, included, and proud to be part of something. I am always reminding myself of this when making decisions.
One of my favourite aspects of what we do is being able to include our community on our clothing and in our representation. Growing up I don’t ever remember feeling represented on clothing, and I think it matters. Fashion is powerful and to be able to represent and celebrate all different people is something I’m really proud of. It’s not about ticking a box, it’s about authenticity and making sure our community feels genuinely represented and part of something special.
Cherish Reardon is the Co-Founder of Popsy Clothing, one of the UK’s most community-driven fashion brands. Built from a love of colour, print and wearable confidence, Popsy has grown into a thriving business with a community of over 250,000 women.
With a Business Degree from Aston University and recognition including Forbes 30 Under 30 and multiple Great British Entrepreneur Awards, Cherish has built Popsy around three core pillars: confidence, inclusivity and connection. The brand designs distinctive prints in-house and manufactures the majority of its clothing in the UK.
Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?
Individual Contributors:
Answer our latest queries and submit your unique insights: https://bit.ly/SubmitBrandWorxInsight
Submit your article: https://bit.ly/SubmitBrandWorxArticle
PR Representatives:
Answer the latest queries and submit insights for your client: https://bit.ly/BrandWorxInsightSubmissions
Submit an article for your client: https://bit.ly/BrandWorxArticleSubmissions
Please direct any additional questions to: connect@brandworx.digital



