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Combating Workplace Loneliness: Vulnerable Roles and Effective Solutions

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Combating Workplace Loneliness: Vulnerable Roles and Effective Solutions

How can organizations identify and support employees who may be experiencing loneliness, even within a seemingly bustling workplace? 

What are the specific roles that are most susceptible to isolation, and what proactive measures can HR teams implement to foster a greater sense of belonging? 

To answer these critical questions, we turned to our experts from the HR Spotlight community. 

These compiled insights feature responses from seasoned HR and business leaders, sharing their perspectives on the often-hidden issue of workplace loneliness. 

They reveal the roles they’ve found to be most at risk and detail the effective HR strategies they’ve implemented to address feelings of isolation, offering a blueprint for building a more connected, supportive, and ultimately, more successful organization.

Read on!

Michelle Enjoli
Career Development Speaker & Coach, Michelle Enjoli International

Support Senior Leaders with Mentorship

The role of a senior leader is often one of the loneliest in most organizations. 

Many of my clients share this experience, largely due to the perceived power and authority associated with their positions. 

Senior leaders are frequently required to make tough decisions and set firm boundaries, which can lead to a sense of isolation. This disconnect often stems from the leader feeling distant from the rest of the workforce. 

A valuable strategy for HR to support these leaders is to offer mentor opportunities and provide education on how to build meaningful connections with colleagues and employees, while still maintaining effective leadership.

Ekta Capoor
Director, Co-founder & Editor-in-Chief, Amazing Workplaces

Implement ‘Culture-in-a-Box’ for Remote Workers

Roles such as remote workers and engineers are particularly vulnerable to loneliness due to their physical isolation and limited exposure to company culture. 

This often leads to indifference and a sense of disconnection from the organization.

To address this, HR can implement a “Culture-in-a-Box” program—a curated experience sent to remote employees that includes interactive materials, virtual reality office tours, and company-branded items. 

This provides them with a tangible connection to the organization.

Additionally, leveraging immersive tech like AR/VR for team meetings or onboarding can create engaging, shared experiences, bridging the gap between remote and in-office employees. 

Another unique approach is a “Culture Ambassador Buddy”—assigning an in-office employee to act as their go-to connection for updates, check-ins, and cultural integration.

Focusing on meaningful experiences rather than generic check-ins ensures remote employees feel like integral contributors, not just distant participants.

Ronald Osborne
Founder, Ronald Osborne Business Coach

Foster Inclusion Through Cross-Departmental Mentoring

In my experience, roles that are naturally more isolated, such as remote workers, traveling salespeople, night shift employees, or those in highly specialized positions, tend to experience loneliness even in larger workplaces. 

For example, IT professionals in smaller teams or employees in back-office operations often feel disconnected from the core functions of the business. 

This loneliness can lead to disengagement, reduced productivity, and even higher turnover rates. Left unaddressed, it can impact not only the individual but also the organization’s overall morale and performance.

One example from my career involved working with a mid-sized logistics company in the US. 

Their warehouse and back-office staff consistently reported feeling disconnected from the main office and upper management. 

Using my years of experience and the insights from my study on 675 entrepreneurs, I implemented a strategy that included cross-departmental mentoring, regular town hall meetings via video conferencing, and recognition programs that celebrated the contributions of every team member, regardless of their location or role. 

We also introduced weekly check-ins for remote employees and created an internal social platform for communication and collaboration. 

Within six months, employee engagement scores improved and turnover in those roles decreased significantly. 

This showed me that by fostering inclusion and frequent communication, even the most isolated employees can feel like vital parts of the organization.

Modestas Mankus
Founder, Talks Grow

Promote Inclusive Communication and Peer Support

Roles like remote workers, new hires, and specialized positions like data scientists) often feel isolated despite being in busy workplaces. 

At Talks, we combat this by fostering inclusive communication like virtual coffee chats and creating peer support networks. 

For example, pairing new hires with mentors. 

Celebrating small wins and promoting work-life balance also help.

Rejoyce Owusu
Vice President of Human Resources, Umatta Consulting

Organize Retreats and Team-Building for Executives

Employee loneliness is common in senior management positions in organizations. 

They are frequently placed in roles requiring them to lead large groups of people on incentive and goal-oriented projects that can be exceedingly demanding. As a result, they frequently have few social functions associated with their employment. 

Intentional quarterly retreats and team-building events with the senior C-suite are two excellent human resource initiatives for addressing feelings of isolation among individuals in these positions. 

Furthermore, there may be deliberate support for the C-suite both within and outside of the firm. 

This could provide information to the human resources department on the executives’ mental and emotional health. 

As a result, there is an employee assistance program.

Meghan Calhoun
Co-Founder & Director of Partner Success, Give River

Cultivate Emotional Intelligence and Recognition

From my diverse career, including roles in high-pressure environments like TV hosting and advertising, I’ve observed that roles such as middle management and data analysis can lead to employee loneliness. 

These positions often involve sitting at a desk with minimal interaction or being stuck between operational duties and upper management expectations, which can isolate individuals.

To combat this, I focus on cultivating workplace cultures that prioritize emotional intelligence and recognition. 

For instance, at Give River, we integrate real-time recognition tools, allowing peers to acknowledge each other’s efforts, promoting a sense of connection. Recognition six times a year can increase performance by up to 32%, demonstrating its power in mitigating isolation.

Furthermore, utilizing community impact initiatives, as we do at Give River, can improve human connection. Engaging in projects with social value helps employees in solitary roles find purpose and shared goals. 

This fosters a collective experience that strengthens team bonds, even in roles that traditionally suffer from loneliness. 

In my two decades of experience across varied workplaces, I’ve seen loneliness emerge, particularly in roles like sales teams and positions involving constant travel. These roles often require individuals to be away from the main office or work in different time zones, leading to feelings of isolation despite being part of a larger team.

To tackle this, at Give River, we emphasize the 5G Method, which includes community impact and recognition to bridge this gap. 

For instance, we employ gamified challenges that connect teams across geographies, building camaraderie through shared goals and achievements. This boosts engagement and creates a sense of belonging.

Data-driven insights from our platform help identify employees at risk of loneliness, allowing for custom interventions. 

We use real-time feedback loops, such as Feedback Friday, to ensure every voice is heard, creating channels for continuous support and connection among employees.

Tamar Blue
Chief Executive Officer, MentalHappy

Create Interactive Platforms for Remote Workers

In my experience as the founder of MentalHappy, roles that involve extensive remote work, such as customer support representatives or administrative assistants, can be particularly prone to feelings of isolation. 

These positions often lack face-to-face interaction, even in a populated workplace. 

At MentalHappy, we ensure our remote team members feel connected by organizing regular virtual support sessions and utilizing team-building exercises custom to their circumstances.

A concrete HR strategy is to create interactive platforms where employees can share their daily experiences and participate in peer-led discussions. 

For example, one initiative we’ve implemented is virtual coffee chats, allowing team members to connect informally and discuss non-work related topics, which has led to noticeable improvements in team cohesion and reduced isolation.

Additionally, tracking employee engagement through data-driven insights can help identify individuals at risk of feeling isolated. 

These insights enable us to personalize interventions, ensuring everyone receives appropriate support and fostering a more inclusive and connected work environment.

Sean Swain
Company Owner, Detroit Furnished Rentals LLC

Establish Local Networking Groups for Hosts

In Detroit Furnished Rentals, I’ve noticed that roles involving significant independence, such as independent hosts managing multiple properties, can often feel isolated. 

These positions lack the daily team interactions found in traditional workplaces, contributing to a sense of loneliness.

A strategy that has worked in my experience is creating local networking groups for hosts. 

These groups provide a platform to share experiences, challenges, and solutions, fostering a supportive community. By organizing regular meet-ups or workshops, hosts can engage with peers, reducing isolation.

Additionally, I’ve implemented feedback systems where hosts can share insights and receive constructive input from their peers. 

This not only improves operational efficiency but also builds a network of support, helping hosts feel more connected to their community and less isolated in their roles.

Avigail Lev
Founder, Bay Area CBT Center

Use Virtual Team-Building for Remote Employees

In my experience at the Bay Area CBT Center, I’ve observed that employees in roles requiring frequent travel or remote work often face loneliness. 

These positions, such as sales representatives or field technicians, separate individuals from their office community, creating physical and emotional gaps.

To address this, I’ve seen success with virtual team-building activities that encourage engagement beyond work tasks. Implementing regular video check-ins and virtual social hours can help bridge the gap and foster a sense of belonging among remote employees.

Additionally, organizations can provide mentorship programs that pair employees in isolated roles with more experienced colleagues. 

This nurtures a support network, allowing individuals to discuss challenges and share experiences, alleviating feelings of isolation.

Natalia Lavrenenko
UGC & Marketing Manager, Rathly

Promote Communication and Community for Remote Jobs

When it comes to loneliness at work, certain roles tend to face it more. 

I’ve seen it in remote jobs, especially in positions like content creators or UGC managers. These roles often involve a lot of solo work with minimal interaction with colleagues. 

For example, working on content for clients or brands can mean long hours alone at a desk, and the sense of isolation can be overwhelming. The lack of face-to-face connections might lead people to feel disconnected, even in larger organizations. 

HR can help by promoting better communication and creating a sense of community. It’s about creating open channels where employees can share ideas or check in with each other. 

Regular team calls, virtual events, or even informal online meetups can bridge the gap. 

Encouraging employees to collaborate on projects or even setting up mentorship programs can also help combat that feeling of being alone in their role. 

Simple steps like these make a huge difference in how employees feel connected to the team.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Jessica Chivers – Success and Positive Impact: How Comeback Coaching Supports Returning Employees

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Success and Positive Impact: How Comeback Coaching Supports Returning Employees

– Jessica Chivers

Picture yourself 30 minutes late for supper at a friend’s apartment.

You’re one of nine guests and although you’re familiar with a few of them, the majority are strangers.

You arrive to find your table mates looking relaxed and enjoying animated conversation about something you know nothing about.

Pause and consider this: how do you feel as their heads swivel to say hello?

I’m guessing at least a little awkward and maybe questioning if you fit in here.

That scenario, and the feelings that go with it, is akin to what’s played out around the globe thousands of times a week as employees return to work after maternity leave, sick leave and other extended absences from work.

Hold that thought.

Comeback coaching for smooth workplace and career transitions

Workplaces with a strategic focus on homegrown talent and employee development have been using coaching to support career transitions for decades.

For instance, executive coaching for an established line manager who is moved to lead a team of technical experts in a field she has relatively little expertise herself.

Coaching supports her transition through an uncomfortable time where new behaviours and ways of thinking need to be cultivated.

Coaching cuts the time it takes for that manager to be delivering effectively by creating a space for honest discussion of difficulties, discomfort and doubt and the generation of very specific actions she can take to become more proficient and at ease in the new space.

Back to employees returning to workplaces after an extended break.

It’s been a natural progression for high-performance cultures and those with a commitment to narrowing their gender pay gap to put return to work coaching – or ‘comeback coaching’ as I labelled it in 2012 – in place to ease the transition of women returning from maternity leave.

This is an arena I’ve been working in for twenty years and which has broadened into coaching for men returning from shared parental leave as well as both sexes returning from sick leave, sabbaticals and bereavement.

Last year I conducted research to understand the main effects and implications for the use of coaching to support employees returning to work after a break. 

Relatively little study has been done of ‘comeback coaching’ and what stood out from the data was the performance-enhancing effects all participants believed it to have.

A catalyst for efficiency after maternity leave

One participant, Alice, from an asset management firm was clear that the coaching had a catalyst effect:

“The transition was much easier for me because of the coaching. I think I’ve gotten to where I am now quicker than I would have without it.”

If coaching shrinks the time it takes to get back to pre-leave performance by even 20% that’s a significant efficiency boost.

I can say with confidence from anecdotal data gathered over two decades that it takes most people around six months to feel they are ‘back’ and delivering as effectively as they did before leave.

For another participant, Laura, the coaching played a part in retaining her:

“Even though I was only on a one year contract to know they were prepared to invest in me with coaching. It’s really paid off because now they’ve got a permanent employee.”

Increases in ambassadorial behaviour and other positive ripples

Some participants talked about their coaching experience leading them to do more of what could be described as ‘ambassadorial behaviour’; a proclivity to talk positively about their employers both internally and externally.

Overall, five lasting effects of coaching emerged from the study:

– Sense making and better-quality thinking.

– Better performance-related behaviours.

– Boosted confidence and self-awareness.

– Better health and feeling energised.

– Positively impacting colleagues.

Not only are these effects beneficial to the individual receiving the coaching, they have a positive ripple on the colleagues around them as Lisa reflected:

“Through the coaching I’ve changed my mindset about things, I think just being that wee bit more relaxed has had a positive effect of [my team]. I’m very relaxed and I think that does have a positive impact on the rest of the team”

Meanwhile Marina who works in a media company and had coaching after her first maternity leave looked at how coaching increased her prosocial behaviour at work:

“I’ve got more compassion for others in the same situation and offering that supporting hand to others is something that came out of coaching.”

Protective effects on mental health

As concern for employee wellbeing goes up the People agenda and stress, depression or anxiety accounted for the majority of days lost (17.1 million) due to work-related ill health in 2022-23, HR professionals will perhaps be as interested as I am in the health-related effects of coaching.

A number of participants talked about how coaching positively affected their mental health.

The data shows the coaching had a protective effect on mental health through the containment of worries as Anna describes:

“It was being able to kind of go ‘OK I’ve identified that this is an issue and I’m going to use my next coaching session for that so therefore I don’t need to worry about this ‘til 1.30pm on Tuesday when I know I’m chatting to Caroline’.”

Amy talked similarly:

“It was just an overwhelmingly positive effect on my overall well-being. It was a place to sort of re-energise, to fill you up again with sort of that, you know, renewed energy. You would feel such a sort of lift and boost in your energy post coaching. It felt like a little bit of sort of coaching medicine.”

Lisa found that through coaching she’s found a lasting way to reduce the amount of anxiety she experiences:

“I really found it so helpful. I’m sure there’s lots I don’t think about anymore (lasting effects of coaching) but that for me was the biggest one. Just kind of facing that anxiety head on as opposed to constantly worrying about it. It’s just so much better. So that’s the lasting effect on me.”

Comeback coaching as an attraction tool

Outside of this study an engineering client called my attention to another benefit of comeback coaching for her organisation: talent attraction tool.

A couple of weeks after my study was published Emma Day, an HR Business Partner from Stantec e-mailed to request comeback coaching for a new starter, Hannah Kaur, who was joining from maternity leave at another organisation.

Hannah had another job offer and when Emma told her they could offer her access to the Comeback Community programme to support her start at Stantec, it clinched the deal.

Here’s Hannah’s take:

“When Stantec offered me the role I wasn’t mentally ready and I hadn’t expected to get it. I requested a four-day week to ease me back in and not only did they say yes – another pleasant surprise – they offered me a place on the coaching programme. This was when I knew Stantec was the right employer to work for. I got a real sense of they care about their employees and set that tone from the beginning, which is how I prefer to lead my team”.

Emma said:

“I was really pleased that Hannah accepted our offer and being able to offer her the Comeback Coaching I knew would really help support her return back to work, as I know how important it is to feel supported returning back to work and Jessica and the team have supported so many of our employees on their return.”

We first started working with Emma Day many years ago when she was in the People Team at Barton Willmore (which was acquired by Stantec in 2022).

Of the people we coached as they returned to Barton Willmore from a break:

– 92% strongly agreed that they found their coaching experience worthwhile.

– 75% strongly agreed it positively impacted their performance at work (25% agreed).

– 92% strongly agreed that they would recommend comeback coaching to other colleagues.

Coming back to the comparison of the unease of being late to the party with that doubt and awkwardness experienced by employees returning from an extended leave, one thing you can do as host/team mate/line manager is offer a warm welcome.

Call the table/team to attention and be vocal and unequivocal about why you’re delighted your dinner guest/team member is (back) with you.

About the Author

Jessica Chivers is a coaching psychologist, executive coach, author and Director at The Talent Keeper Specialists, home to the Comeback Community™ employee experience programme.

She also hosts the top-rated COMEBACK COACH podcast for people returning to work after a break as recommended by HR leaders to returning employees.

Jessica writes Caremail, a free fortnightly e-mail for people returning to work after a break. Jessica also writes Talent Keeping, a free fortnightly note for people interested in the psychology of workplace performance, relationships and well-being.

Be in touch with Jessica hello@talentkeepers.co.uk and find her on Instagram @comebackcommuk and @talentkeepersuk.

@talentkeepersuk  |  @comebackcommuk

Do you wish to contribute to HR Spotlight? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your experience and expertise.

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Jenni Field – Culture Over Cubicles: Why Location Isn’t the Real Workplace Issue

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Culture Over Cubicles: Why Location Isn’t the Real Workplace Issue

Jenni Field

Five years after the pandemic redefined the way we work forever, the debate over returning to the office continues, dominating the news agenda and no doubt being on the agendas of many meetings. This ongoing conversation reflects people’s passion for how they spend their time, and rightly so.
However, the issue isn’t as simple as choosing between working remotely or in an office. The real problem lies in the narratives we create and the stories we tell about productivity, wellbeing, and trust, often without fully understanding their impact.

Instead of arguing about location, we need to shift our focus, and we need to do it quickly and collaboratively.

This debate stems from a crisis, and what worked during that challenging period of chaos hasn’t seamlessly translated into our new “normal” in the post-Covid world. The pandemic forced us to adapt quickly, but now it’s time to evaluate where we are and where we need to go next.

Arguing whether one option is “better” than the other misses the point.

Working remotely requires a significant cultural shift for an organization. It demands investment in tools and communication to support the operational change. It also calls for a new leadership style, one that understands how to connect and communicate effectively with teams through digital tools and to be credible in the delivery of information and change within a business.

Ultimately, it’s not about where we work, but about the culture, relationships, and experiences that shape our working lives.

Trust, productivity, and wellbeing are central to this debate, yet all of them can easily be challenged and redefined.

It’s Not About Trust

Allowing employees to work remotely isn’t solely about trust. In many cases, it’s driven by cost savings or the realization that work continued successfully outside the office during the pandemic.

While organizations often proclaim, “We trust you, we don’t need to see you,” this message doesn’t always align with reality.
That’s the hook.

But it’s a lie and that’s because you can see people on platforms like Teams and you know if they are online or not. Tracking software has grown in use since 2021 and alongside this we are seeing cases of bullying and pressure from managers and leaders increase by more than 40% since the pandemic.

Trust is one of the biggest issues in organisations today, so something isn’t working.

Trust isn’t about surveillance, it’s about relationships. Organizations are made up of people working together toward a shared goal. Building trust requires a genuine commitment to fostering those relationships, not simply posting it as a corporate value.

Productivity Is Hard to Define

What does productivity mean for knowledge workers? Unlike roles in manufacturing or healthcare, productivity in an office environment isn’t easily measurable. We often equate productivity with “doing more,” but this mindset can create unnecessary pressure and burnout.

Claims that remote work increases productivity because there are fewer distractions are equally unfounded. The truth is, we haven’t taken the time to clearly define what productivity looks like for knowledge workers.

Instead of chasing arbitrary metrics, organizations should focus on outcomes. What does success look like for a specific role or project? By aligning expectations with clear goals, leaders can create a healthier and more effective working environment.

Wellbeing Goes Beyond the Office

Humans are social creatures. While managing time and energy for deep work is essential, long-term isolation can negatively impact mental and physical health.

Remote work can reduce movement, with many people going from desk to sofa to bed without the natural activity of a commute. Without intentional habits like walking, stretching, or regular breaks, this sedentary lifestyle can lead to health issues.

On the other hand, commuting and office environments aren’t a universal solution. The key is recognizing that wellbeing requires balance. Organizations must create spaces, whether physical or virtual, that encourage connection, movement, and support.

If It’s Not Location, What Is the Real Issue?

The real issue is leadership. Effective leadership builds trust, fosters productivity, and supports wellbeing. Yet, for too long, we have overlooked its importance.

Leaders need to go beyond tick-box exercises. If you want to show trust, give employees autonomy to choose when, where, and how they work. Be accountable, communicate your vision clearly, and inspire your team with passion and integrity.

For productivity, set clear goals and define success in ways that align with your organization’s values. For wellbeing, lead with empathy, recognizing that your team’s needs may differ across generations and individual circumstances.

Leadership isn’t about control; it’s about creating a community where people feel valued and connected. Work has never been just about tasks; it’s about contributing to something bigger and believing in it.

A New Focus for the Future

The debate over where we work is ultimately a distraction. The future of work isn’t about cubicles or kitchen tables, it’s about culture, relationships, and leadership. By prioritizing these elements, we can create workplaces where people thrive, no matter where they log in from.

Let’s stop focusing on location and start investing in the experiences that truly matter and leading with the credibility people are looking for as the navigate the world of work in this new world.

About the Author

Jenni Field is an international speaker, author, and strategist, specializing in transforming chaos into calm through effective communication. From Canada to Slovenia, she speaks on leadership credibility and impactful communication.

A respected leader, Jenni is known for her optimism, energy, and honesty.

Her podcast, “Redefining Communications with Jenni Field,” features 15-minute episodes with business advice. In 2021, she published “Influential Internal Communication.”

Jenni has led research projects, including studies on communication with deskless workers and frontline teams. Her 2023 research on credible leadership resulted in the book, “Nobody Believes You, Become a Leader People Will Follow.

For more information go to redefiningcomms.com

Do you wish to contribute to HR Spotlight? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your experience and expertise.

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Michael Ang – The Importance of DEI and Niche Recruitment Advertising in 2025

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The Importance of DEI and Niche Recruitment Advertising in 2025

– Michael Ang

As a long-time observer of recruitment advertising trends, I’ve witnessed the evolving landscape of Diversity, Equity, and Inclusion (DEI) in job advertising practices.

The recruitment advertising landscape is transforming in 2025. Resilient teams must be strategic to attract top talent through their job ads.

Organizations that embrace DEI-focused job boards can expand candidate reach and leverage data-driven insights to inform advertising decisions in their job postings to ensure fair and inclusive outreach.

The new DEI recruitment advertising terrain

Recruiters face complex challenges in hiring talent that reflects their diverse communities. Targeted ad placements on diversity-focused job boards offer a dual solution.

These strategic placements help organizations build teams that best serve their communities while streamlining recruiters’ workloads.

By focusing on specialized job boards, recruiters reach qualified candidates more efficiently.

This targeted approach reduces time spent sifting through unqualified applications. It also increases the likelihood of finding candidates with unique perspectives and experiences that match community needs.

Strategic ad placements also allow recruiters to manage their time more effectively. Instead of casting a wide net across generic job boards, they can concentrate efforts on platforms known to attract diverse, qualified talent.

This focused strategy often leads to higher-quality applicants and shorter time-to-hire metrics.

Basic job advertising strategies no longer work. HR professionals must adapt their advertising approaches to navigate this new terrain effectively.

Strategies for better recruitment advertising in 2025

Diversity-focused publications and job boards play a crucial role in 2025.

Partnerships with professional organizations that champion inclusion boost job ad visibility to a wide range of candidates. Strategic ad placement increases the chances of building a workforce that mirrors and best serves the community and customer base.

Data drives better job advertising decisions.

Companies using data to refine recruitment ads see notable improvements. They analyze different ad channels, track applicant pool diversity from various ad spots, and measure focused ad impact on key business metrics.

Impact of refined recruitment advertising

Higher education serves as an excellent case study for the impact of refined DEI recruitment advertising.

Universities using targeted DEI advertising have seen remarkable results.

For instance, one state university refined its DEI recruitment advertising strategy by leveraging data-driven insights and targeted ad placements.

They saw a substantial increase in diverse applicants for faculty positions over two years, directly attributable to their refined advertising approach.

Access to advanced advertising technology, expertise, and data analysis allows organizations to make informed decisions about job ad placements and significantly improve diversity outcomes.

This insight highlights the importance of leveraging specialized tools and partnerships in DEI recruitment advertising efforts.

Recruitment advertising beyond 2025

To adapt to the evolving social and political landscape, organizations need to implement advertising strategies that are agile and informed.

This means regularly reviewing and updating job ad copy, staying tapped into legislative changes that might affect advertising practices, and continuously engaging with diverse communities to understand the most effective advertising channels.

Key strategies for impactful recruitment advertising in the coming years include regularly reviewing and updating job descriptions to ensure inclusive language, leveraging diverse advertising channels, implementing and refining bias mitigation techniques in job postings, and measuring and analyzing the effectiveness of DEI-focused and other niche job ads for continuous improvement.

As the social and political landscape continues to evolve, organizations cannot afford to remain passive in their recruitment advertising. The future of job advertising lies in proactive, inclusive, and data-informed strategies that go beyond checking boxes.

The future of recruitment advertising is diverse, equitable, and inclusive.

By embracing these strategies and staying committed to diversity, equity, and inclusion in their job ads, organizations can attract truly diverse talent pools that drive innovation and success in an increasingly competitive global market.

About the Author

Michael Ang, CEO and Founder of JobElephant.com, Inc., leverages over two decades of recruitment advertising expertise.

Starting as a graphic designer in 1994, he established JobElephant in 2000, propelling it from his garage to national recognition.

Michael’s visionary leadership emphasizes outstanding service, personally managing numerous client accounts.

His focus on streamlining recruitment advertising processes has solidified JobElephant’s reputation for reliability and success.

Michael’s insights and commitment to excellence distinguish JobElephant as an industry leader.

Do you wish to contribute to HR Spotlight? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your experience and expertise.

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Paula Caligiuri – Unlocking Hidden Value: How a Job Candidate’s Network Can Drive Your Business Forward

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Unlocking Hidden Value: How a Job Candidate’s Network Can Drive Your Business Forward

– Paula Caligiuri, PhD

For years, I ended my MBA course in global leadership by giving my students an unconventional quiz. Instead of testing textbook theories, the questions focused on the professional backgrounds and cultural expertise of their classmates.

Questions like, “Who in your class works for Acme Inc.?” or “Who has experience leading a team in Germany?” encouraged students to learn about one another. In doing so they started to appreciate and trust the vast experience of their fellow classmates.

My goal was to help them build deeper, culturally diverse networks. Years later, many shared that these connections were instrumental to their success. Network diversity matters.

This lesson is even more relevant in today’s fast-paced, interconnected world, where businesses thrive on innovation, collaboration, and adaptability.

As companies strive to stay competitive, having a workforce that brings a wide range of experiences and perspectives is critical. While most hiring processes tend to focus on skills, qualifications, and job experience, there’s an often-overlooked asset that can significantly impact an organization’s success: a candidate’s professional network.

Professional networks aren’t just a source of potential job leads or partnerships for an individual; they’re a treasure trove of opportunities, fresh perspectives, and connections that can be leveraged to benefit the organization.

A candidate with a broad and diverse network brings more than just their technical or functional expertise — they bring the power of connections that can unlock new dimensions of success for the company.

Here are five important reasons why evaluating a candidate’s professional network should be a top priority in your hiring process:

Reason #1: Offers access to different perspectives

A candidate who has cultivated a wide and diverse professional network is regularly exposed to a variety of viewpoints, cultures, and ways of thinking. This exposure fosters a more open-minded and innovative approach to problem-solving. Organizations today are constantly navigating complex challenges that require outside-the-box solutions. A team composed of individuals who think differently can generate creative approaches that would have otherwise gone unnoticed.

When a candidate’s network spans across industries, professions, or geographic locations, they bring fresh insights that can transform the way your team tackles problems.

For example, a candidate with connections in both the tech industry and the nonprofit sector may introduce new processes or perspectives that combine efficiency with empathy — qualities that are often crucial in today’s business environment.

Organizations with teams capable of synthesizing different viewpoints and integrating them into decision-making processes are better equipped to respond to rapid changes in the market. Diversity of thought isn’t just a buzzword; it’s a powerful driver of innovation, and a candidate with a diverse network could act as a conduit for these new ideas.

Reason #2: Provides new business opportunities

Candidates with broad networks often have access to new business opportunities that would otherwise be out of reach. In many industries, partnerships, leads, and collaborations stem from the strength of personal and professional relationships. Research shows that even weak ties — connections outside a person’s immediate circle — can provide critical information, resources, and business leads.

For organizations looking to expand their reach, grow their client base, or explore new markets, having team members with connections in different sectors, regions, or industries can be invaluable.

A candidate who is well-connected in a particular region or has strong ties in an emerging market might be the key to unlocking new partnerships or gaining a foothold in a previously untapped area.

Moreover, candidates with a network that includes influencers or decision-makers in various industries can be instrumental in securing contracts, setting up joint ventures, or bringing in new clients. As more companies prioritize business development and external relationships, a candidate with strong, diverse external connections can serve as a bridge between your organization and new opportunities.

Reason #3: Enhances cultural agility

A diverse network is also an indicator of a candidate’s cultural agility. Cultural agility refers to the ability to interact and work effectively with people from different cultures and backgrounds. It’s a skill that’s becoming increasingly valuable as companies operate in global markets or manage diverse teams within their organizations.

Individuals who actively engage with professionals from a variety of cultural, geographic, and industry backgrounds tend to be more adaptable, empathetic, and flexible in their approach.

These qualities are needed when managing cross-cultural teams, navigating international markets, or addressing the needs of a diverse customer base.

Cultural agility isn’t just about speaking different languages or understanding cultural customs; it’s about having the ability to read the demands of an unfamiliar environment and respond, as needed, depending on the task at hand.

Candidates with broad networks are often more adept at identifying cultural nuances and having the cultural acumen to help them respond appropriately.

Organizations that prioritize cultural agility in their workforce are better positioned to succeed in a globalized world.

Candidates who demonstrate this skill through their diverse professional networks can help your company develop more inclusive practices, expand into new markets, and create products or services that resonate with a wider audience.

Reason #4: Generate better collaboration and teamwork

Collaboration is at the heart of any successful organization. However, effective collaboration requires individuals who are skilled at building relationships and working with others, often across different functions, departments, or industries.

Candidates with broad professional networks have usually honed their ability to collaborate with people from various backgrounds.

They’ve learned how to navigate differences in communication styles, expectations, and work habits, making them more adaptable when working within a team.

These individuals are often natural connectors — people who can bridge gaps between different groups, facilitate communication, and create a more cohesive work environment.

Having someone on your team who can seamlessly foster collaboration across different departments or functions not only enhances productivity but also helps create a more inclusive workplace.

Cross-functional teamwork leads to better problem-solving, more innovative ideas, and a stronger sense of community within the organization.

Reason #5: Drive continuous learning and growth

A key trait of successful professionals is their commitment to continuous learning. In today’s rapidly evolving business landscape, staying on top of trends, technologies, and industry changes is crucial.

Candidates who actively engage with professionals from a variety of industries, regions, or areas of expertise are constantly exposed to new ideas and emerging trends.

This cross-pollination of knowledge allows them to bring cutting-edge insights into their work.

Whether it’s the latest technology, a new management philosophy, or a trend shaping consumer behavior, candidates with strong networks are often ahead of the curve.

When employees are connected to a wide range of perspectives, they become lifelong learners, continually improving their skill sets and bringing new value to your organization.

They also become sources of knowledge for their colleagues, sharing insights and sparking innovation within the company.

In an age where cultural agility, global thinking, and innovation are essential for business success, the value of a candidate’s professional network can’t be overstated.

Candidates who bring diverse, expansive networks to the table don’t just enhance the internal dynamics of your team; they open doors to new opportunities, foster collaboration, and drive continuous growth.

As you consider candidates for your next hire, don’t just look at their résumé. Dig deeper into their connections, the breadth of their network, and the potential they bring to enhance your organization. In doing so, you’ll not only be hiring for today’s needs but also positioning your company for future success.

About the Author

Paula Caligiuri is a D’Amore-McKim School of Business Distinguished Professor of International Business at Northeastern University and co-founder and CEO of Skiilify, a digital platform for improving cultural adaptability and soft skill development.

Her new books include Build Your Cultural Agility: The Nine Competencies of Successful Global Professionals and Live for a Living: How to Create Your Career Journey to Work Happier, Not Harder.

Do you wish to contribute to HR Spotlight? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your experience and expertise.

Recent Posts

Navigating Polyworking: Perspectives from HR and Business Leaders

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Navigating Polyworking: Perspectives from HR and Business Leaders

What is polyworking, and what does it mean for the future of work? 

Is it a sustainable model for professionals, and how are organizations adapting to this growing trend?

These are just some of the questions we explore in this post, featuring insights from leading business and HR executives. 

These leaders from the HR Spotlight community share their perspectives on the rise of polywork, discussing its implications for talent management, organizational culture, and the evolving relationship between employers and employees.

Read on!

Raymond Anto
Founder, Congruen

Raymond Anto – Congruen

Polyworking is redefining the traditional employment model. Enabled by remote work and a growing desire for flexibility, professionals are now pursuing multiple roles simultaneously. This shift allows for richer, more diverse skill sets and a broader network of professional connections.

The increasing occurrence of polyworking in several industries presents both challenges and opportunities for the workplace. 

Organizations may be required to adapt their policies and management practices to accommodate the preferences of a workforce increasingly engaged in multiple roles. This could result in a more dynamic and interconnected work environment, characterized by enhanced cross-functional collaboration and the cross-pollination of ideas, ultimately fostering a culture of innovation.

In my view, polyworking is not merely a fleeting fad but a significant evolution in work practices. 

It signifies a move towards a more holistic talent management philosophy, where organizational emphasis shifts from hours worked to outcomes achieved. This approach can foster greater job satisfaction and improve retention rates by empowering employees with increased control over their schedules and commitments.

For employees, polyworking offers distinct advantages, such as greater flexibility in scheduling, opportunities for personal and professional growth, and the ability to cultivate multiple income streams. 

Conversely, it also poses potential disadvantages, notably the risk of burnout from managing multiple commitments and the challenge of maintaining a healthy work-life integration.

Managing a polyworking team effectively poses a significant challenge for employers accustomed to traditional management techniques. It demands a reevaluation of established practices, with a greater emphasis on trust, autonomy, and accountability, rather than relying solely on conventional productivity metrics. 

Organizations that embrace this shift, however, may find themselves benefiting from a more engaged and innovative workforce.

In conclusion, while polyworking presents challenges, it also offers exciting opportunities for both employees and employers. 

As we navigate this new landscape, it’s crucial to foster an environment that supports flexibility and innovation.

Adil Advani
Associate Product Owner, Securiti

Adil Advani – Securiti

From my experience managing global teams at Securiti.ai, polyworking isn’t just a trend – it’s a natural evolution of how modern professionals approach career growth. 

I’ve seen firsthand how our hybrid workforce, including those juggling multiple roles, brings diverse perspectives that enhance our product development. While it requires robust scheduling and clear communication boundaries, the benefits of accessing varied skill sets outweigh the challenges. 

The key is having strong project management systems in place. 

Just last quarter, one of our part-time specialists leveraged their experience from their consulting work to completely transform our client onboarding process.

Mohd Zaid Mansoori
Senior Outreach Executive, ProProfs

Mohd Zaid Mansoori – ProProfs

At ProProfs Training Maker, I’ve seen how cross-disciplinary projects and side jobs help employees build new skills and ideas. 

Polyworking, along with new income streams, not only diversifies earnings but lets people work on topics they truly enjoy, boosting job satisfaction.

For employers, polyworking brings fresh ideas, encourages creativity, and helps build adaptable teams. But boundaries are crucial; juggling roles can lead to burnout if not managed well.

What I learn from this experience is that freelance digital marketers who have full-time jobs bring fresh ideas into our campaigns. 

When there is good communication and time management, polyworking benefits everyone. If done the right way, it’s not just a trend-it’s a shift in how we think about work and talent growth.

Saddat Abid
CEO & Senior Property Buyer, Property Saviour

Saddat Abid – Property Saviour

Polyworking is indeed emerging as a significant trend that could reshape the future of work. While it offers potential benefits like increased income and skill diversification for employees, it also presents challenges for both workers and employers.

For employees, juggling multiple roles can lead to burnout, stress, and difficulty maintaining work-life balance. Employers face risks of reduced productivity, conflicts of interest, and challenges in fostering company culture and loyalty.

The prevalence of polyworking, with 46% of employees engaged in side hustles, suggests it’s more than a passing fad. However, its long-term sustainability and impact remain to be seen. Employers will need to carefully consider how to manage polyworking employees, potentially offering competitive compensation and fostering stronger employee engagement to discourage the practice.

As the trend continues to grow, particularly among younger generations, it will likely prompt broader discussions about work structure, employee rights, and the changing nature of the employer-employee relationship in the coming years.

Polyworking reflects the evolving nature of employment in our digital age. While it provides opportunities for workers, companies must adapt their policies and management approaches to address this new reality.

Kurt Uhlir
Chief Marketing Officer, ez Home Search

Kurt Uhlir – ez Home Search

Polyworking may appeal as a means for individuals to grow income streams, but the reality is that true progress often comes from focused effort. 

In high-growth companies I’ve worked with, teams committed to a unified mission achieve remarkable outcomes and share in long-term rewards. 

For employers, managing polyworking employees can be complex—ensuring that external roles don’t impact performance or alignment with company goals is a challenge. 

On the employee side, splitting hours across roles might offer variety and a short-term earnings boost, yet those who focus on adding value to one endeavor tend to see stronger, more sustainable career and income growth over time.

Michael Franco
Chief People Strategist, Quokka Hub

Michael Franco – Quokka Hub

Polyworking is intriguing but it likely will not be dominant in the future of work unless we see a significant shift in contractual or fractional roles. 

Diversifying revenue streams is beneficial for almost anyone but full-time employment structures make it challenging. We did see California recently ban non-compete agreements which would make this more feasible for those in the state. 

For employees, polyworking could allow them some more financial security through multiple income streams. 

However,  the risks are significant, diminishing productivity and burnout could lead to the loss of some or maybe even all revenue streams. Depending on where they live and what they do, they could have to navigate non-competes and NDAs. 

Employers could benefit from having employees with a wider range of skills, but they will likely be more concerned with loyalty and productivity. Another concern with polyworkers is divided attention which will certainly impact engagement.

Tiago Pita
Brand and eCommerce Director, Whole Food Earth®

Tiago Pita – Whole Food Earth

Polyworking offers employees flexibility and the opportunity to diversify income streams, which can boost engagement and creativity. 

For employers, it brings access to a wider talent pool and specialized skills. However, challenges include managing conflicts of interest, ensuring commitment, and addressing potential burnout. 

Employers need clear policies and open communication to navigate this shift effectively while fostering trust and productivity.

Cache Merrill
Founder, Zibtek

Cache Merrill – Zibtek

I see polyworking as more than just a trend—it’s a transformative shift redefining employment. 

Polyworking, where individuals simultaneously juggle multiple roles or projects across companies, is a response to our evolving digital-first, flexible work culture. 

This approach taps into the gig economy’s strengths and marries it with traditional employment’s stability, offering workers enhanced autonomy and career diversity.

With polyworking, employees can gain new experiences and build a strong network base, which is beneficial for advancing in their careers. This is especially true for tech and creatives who prefer working on different projects. 

Challenges exist. Individuals have to juggle many roles which can lead to an increase in the risk of burnout, and having to balance so many things makes it hard to separate work from personal life.

In simple terms, polyworking from an employer’s perspective makes it possible to lean in specialized project based workers with no need for them to be employed fully, so this idea has its own risks too which include issues of confidentiality, loyalty and team bonding. 

There are ways in which polyworking can be successfully integrated into the prevalent system, all leading to disruption but the focus remains on rethinking talent management processes, selecting policies that support flexibility but don’t compromise productivity with the goals of the organization.

John Wilson
Owner & CEO, Wilson Plumbing and Heating

John Wilson – Wilson Plumbing and Heating

I believe polyworking is key to our future. 

Our technicians can learn different systems—like plumbing, heating, and cooling—which makes them more flexible. This helps us serve customers faster and keeps employees interested in their work. They can change roles based on what they enjoy and are good at, boosting morale. 

The main challenge is managing schedules and training across areas. But if we support skill-building, polyworking will improve our service and create a stronger, more skilled team over time.

Andrew Golpys
Co-Founder & Creative Director, MadeByShape

Andrew Golpys – MadeByShape

I firmly believe polyworking is revolutionizing the future of work. This trend, where individuals divide their time between multiple projects or clients, is gaining momentum. I’ve witnessed its impact firsthand, with several team members successfully juggling multiple engagements.

Polyworking offers numerous benefits: diversified income streams, varied work, and enhanced creativity. For employees, it provides autonomy and flexibility, allowing them to pursue passions and interests. Employers, meanwhile, gain access to specialized skills and fresh perspectives.

However, challenges exist. Managing multiple commitments requires exceptional time management and communication skills. Confidentiality and intellectual property concerns must also be addressed.

To mitigate these risks, employers should establish clear guidelines and trust-based relationships. Employees must prioritize transparency and effective time allocation.

At MadeByShape, we’ve adapted by implementing flexible work arrangements and open communication channels. The results are promising: increased job satisfaction, improved work quality, and a broader talent pool.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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