HR books

Decoding Confidence: The 7 Habits of Confident Leaders

DECODING CONFIDENCE

The 7 Habits of Confident Leaders

– ADVITA PATEL

ATTRACT (1) (2)

New book by Communications and Confidence Strategist Advita Patel offers the mantra to decoding confidence.

Key Takeaways

Questioning

If you’re responsible for people’s development, there are some honest questions

Integrity

The habit that’s all about aligning what you say with what you actually think.

Learning

Confident leaders treat every experience as information, including their encounters with AI.

Reframe

AI, when used intentionally, doesn’t erode confidence at all. It can actually help build it.

PRIMARY AUDIENCE

ABOUT THE AUTHOR

ADVITA PATEL

Advita Patel is an award winning business communications consultant and professional confidence expert. She is the founder of CommsRebel, a consultancy supporting organisations to build inclusive, high performing workplace cultures, and the co-founder of A Leader Like Me, an international agency focused on inclusive leadership and employee experience. Advita is the host of the Decoding Confidence podcast, which explores confidence at work through honest conversation and practical insight. Her forthcoming book, Decoding Confidence, will be published in May 2026. An international speaker and award winning podcaster, Advita regularly speaks on confidence, leadership, inclusion, and communications. In 2025, she was the President of the Chartered Institute of Public Relations in 2025.

Short Thesis

Decoding Confidence isn’t just a book; it’s a roadmap for the kind of leadership that changes lives—starting with your own. It moves past the old-school idea of the “perfect” boss and focuses on how to lead with genuine authority and heart.

Through Patel’s guidance, you’ll dig deep into what makes you tick. You’ll learn how to own your unique strengths, turn vulnerability into a superpower, and quiet that inner critic so you can finally show up with the courage your team deserves.

This journey is about impact, not perfection. To make sure these ideas actually stick, the book includes a 30-day confidence habit tracker, designed to help you turn quick insights into long-term growth. Whether you’re looking to find your voice or inspire your people, these practical tools make confidence feel less like a mystery and more like a habit.

Excerpt

I was an ordinary woman from an ordinary town doing ordinary things, until the day I decoded what confidence meant to me…that’s when things became extraordinary.

I still remember the drive that changed everything. I was heading to work, stuck in traffic on the M62, so I rang a good friend to have a chat, but that day my mood was low and I wasn’t feeling great. I complained about everything: my career, my salary, the title I thought I should have had by now. I was exhausted from shape-shifting into whoever I thought people wanted me to be, and every moment felt like I was performing as someone else.

I’d spent so long trying to mould myself into the kind of leader I thought others would respect, such as being louder, tougher, and more polished, that I’d lost sight of what leadership looked like when I played to my own strengths.

When I finally stopped talking, there was silence on the line. I thought the call had cut off. Then she said, calmly but firmly:

“So…what are you going to do about it?”

That realisation took me right back to growing up in Manchester, when my confidence in myself started to crumble. As the only Asian family on our street, I learned early that fitting in was the safest option. Day after day, being told, subtly or directly, that you don’t belong chips away at your sense of self and confidence. To ‘fit in’ I became the ultimate people pleaser, conforming to whatever would help me belong.

At school and later in the workplace, that habit followed me. My parents hadn’t worked in offices, so the world of suits, unspoken rules, and after-work drinks felt alien. I spent years trying to fit into what I thought was “acceptable,” believing that confidence and leadership were things other people were born with.

But I realised I wasn’t leading, I was performing. And deep down, I knew if I wanted a fulfilled life, this way of working and living couldn’t last.

That moment on the motorway was when everything shifted. I pulled into the car park at work, and I sat there in stunned silence, realising that my friend was right, change was within my control. It was the first time I understood that it was my confidence, or rather the lack of it, that was holding me back, not anyone else. I realised that my progression was determined by always waiting for validation or permission before I believed I was worthy enough to succeed.

And if I wanted to lead differently, I knew I’d have to decode what confidence means to me.

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In Conversation with the Author

In Conversation With Advita Patel

In Conversation With

Author

Decoding Confidence: The 7 Habits of Confident Leaders

Advita Patel is a leading communications and confidence strategist, the 2025 CIPR President, and CEO of CommsRebel. Her new book, Decoding Confidence: The 7 Habits of Confident Leaders, arrives at a critical juncture for HR leaders navigating the intersection of human judgment and artificial intelligence.

Hi Advita, thank you for joining us! You’ve noticed a pattern in the workplace regarding AI that has you concerned. What is happening to leader confidence?

Advita Patel:

There is a quiet erosion of confidence happening right now. Leaders who used to trust their instincts are now routinely deferring to AI before they’ve even formed an original thought. We are seeing professionals outsource their communications, arguments, and judgment to machines.

The problem is that confidence isn’t built in moments of ease; it’s built by the small acts of trusting yourself, forming a view, and even getting it wrong sometimes. When we repeatedly skip that process by using AI as a crutch, we lose the habit of independent thinking and start to doubt our own capabilities.

You reference Daniel Kahneman’s “System 1” and “System 2” thinking here. How does that apply to our AI usage?

Advita Patel:

Most of us operate in System 1—fast, automatic, and intuitive—especially when we are overwhelmed. That is exactly when we reach for AI. It feels productive, but it’s a shortcut that bypasses the slower, deliberate System 2 thinking where rational decisions are made. If leaders model this uncritical adoption, their teams will eventually stop bringing their own thinking to the table.

Your book introduces the BELIEVE framework. How can this help HR leaders develop more resilient talent?

Advita Patel:

Confidence is not a personality trait; it is a learnable skill built through repeatable habits. The BELIEVE framework consists of seven habits:

  • Boldness
  • Empathy
  • Learning
  • Integrity
  • Empowerment
  • Vulnerability
  • Energy

Two of these are vital in the age of AI. First, Learning: Confident leaders ask what an AI tool can teach them and where it falls short, rather than letting it replace their judgment. Second, Integrity: This is about knowing the difference between your own voice and a generated one, and being willing to say “this is what I actually believe”.

Many HR leaders are currently focused on AI competence. Are we missing the bigger picture?

Advita Patel:

Exactly. The question for HR isn’t whether people are using AI—they should be—but whether they are using it in a way that develops them or hinders them.

HR leaders should be asking:

  • Are our programs building genuine confidence or just tool competence?
  • Are we creating enough space for people to be wrong and learn from it
  • Do our managers understand that no algorithm can replicate the impact of a human leader investing in someone’s growth?

Your research suggests a strong link between management and confidence. What did you find?

Advita Patel:

My research found that 71% of people said genuine feedback from managers made the biggest difference to their confidence. That human element is where confidence actually gets built.

What was the primary motivation behind writing Decoding Confidence?

Advita Patel:

I spent years coaching brilliant people and realized they weren’t struggling with a skills gap, but a confidence gap. This gap costs organizations far more than anyone wants to admit.

The book also addresses the systemic side—McKinsey’s research shows that employees who don’t see leaders who look like themselves are more likely to doubt their own capabilities. Leaders have a responsibility to shape an environment where everyone can be heard. As Juergen Maier CBE (Chair of Great British Energy) notes in the foreword, the book is a powerful tool for reflecting on our own leadership styles.

“The organizations that will navigate the AI era well aren’t the ones with the most sophisticated tech stack. They’re the ones whose people are confident enough to think critically, speak honestly, and lead with judgment that no algorithm can replicate.”

Decoding Confidence: The 7 Habits of Confident Leaders by Advita Patel is now available at Amazon and major booksellers.

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Advita Patel is an award winning business communications consultant and professional confidence expert. She is the founder of CommsRebel, a consultancy supporting organisations to build inclusive, high performing workplace cultures, and the co-founder of A Leader Like Me, an international agency focused on inclusive leadership and employee experience. Advita is the host of the Decoding Confidence podcast, which explores confidence at work through honest conversation and practical insight. Her forthcoming book, Decoding Confidence, will be published in May 2026. An international speaker and award winning podcaster, Advita regularly speaks on confidence, leadership, inclusion, and communications. In 2025, she was the President of the Chartered Institute of Public Relations in 2025.

In Conversation With Nicholas Wyman

In Conversation With

Author

Attract, Retail & Develop: Shaping a Skilled Workforce for the Future

Hi Nicholas, thank you for joining us! Before we dive into “Attract, Retain & Develop”, please tell us about yourself and your current role.

Nicholas Wyman:

Thank you, it’s great to be here.

I’m Nicholas Wyman, a workforce practitioner and CEO of the Institute for Workplace Skills & Innovation America, where I focus on building skills-based career pathways that connect people to meaningful employment.

My work sits at the intersection of business, education, and public policy, helping employers solve talent shortages while creating opportunities for individuals. Over the past two decades, I’ve worked with employers across industries, and both private companies and government agencies, to rethink how they attract, develop, and retain talent.

What drives me is the belief that talent is universal, but opportunity is not. Employers have a powerful role to play in closing that gap.

What’s the origin story for your latest book, Attract Retain & Develop: Shaping a Skilled Workforce for the Future? How did it evolve from an idea to a tangible title? Tell us more about this journey.

 

Nicholas Wyman:

The idea for my latest book came directly from the frustrations I was hearing from employers everywhere. They were struggling to find talent, yet often overlooking capable people because of outdated hiring practices.

I realized there wasn’t a practical playbook that combined real-world workforce strategies with leadership and culture in a way that business leaders could immediately apply.

The book evolved over several years as I gathered case studies, tested ideas through our programs, and refined what actually works in practice.

My goal was to create something actionable rather than that leaders could use to build resilient, future-ready teams.

Your book argues that traditional hiring models are outdated. What specifically is broken in the way most organizations recruit today, and what mindset shift do HR leaders need to make first to truly “disrupt” their approach?

 

Nicholas Wyman:

The biggest problem is that many organizations hire based on traditional proxies for talent, like degrees, credentials, and job titles, instead of actual capability.

This approach unintentionally filters out incredible candidates who have the skills but not the traditional ‘pedigree’. It also slows hiring and contributes to persistent talent shortages.

The mindset shift is moving from credential-based hiring to skills-based hiring, asking, “What can this person do, and how can they grow?” rather than “Where did they go to school?”

Once leaders make that shift, they open the door to a much broader, more capable talent pool.

Your own career path, from chef to global workforce practitioner, is unconventional. How did that experience shape your philosophy on talent, and what can employers learn from non-linear career journeys when evaluating candidates?

 

Nicholas Wyman:

Starting my career as a chef taught me things that you can’t learn from a text book: soft skills like time management, communication and team-building, and critical thinking. Kitchens are performance-based environments, you either deliver or you don’t, and that shaped how I view talent.

My transition into workforce development reinforced that many of the most capable people willing to take initiative and problem-solve come from non-traditional backgrounds. Employers who overlook non-linear career paths miss out on adaptable, resilient, and highly motivated individuals.

Today’s workforce is far more dynamic, and hiring practices need to reflect that reality.

Through your work with the Institute for Workplace Skills & Innovation America, you’ve helped create thousands of skills-based career pathways, including apprenticeships for people with disabilities. What lessons from those programs can HR leaders apply to build more inclusive and effective talent pipelines?

 

Nicholas Wyman:

One of the biggest lessons is that inclusive hiring isn’t charity, it’s actually smart business with a proven ROI for both individual businesses and for the economy, and our society, at large.

When employers focus on skills and provide structured pathways like apprenticeships, they uncover talent that was previously overlooked. We’ve seen firsthand that with the right support and mentorship, individuals thrive and become highly loyal, high-performing employees.

Another key lesson is that partnerships matter. It’s key to work with community organizations and training providers, as that reduces the burden on employers. Inclusion expands your talent pool and strengthens your organization at the same time.

Many employers are concerned about automation and AI reshaping jobs. Based on your research and workforce experience, what skills should organizations be prioritizing now to future-proof both their workforce and their business?

 

Nicholas Wyman:

AI is transforming work, but the real challenge that comes with utilizing this technology is ensuring trust, good judgment, and human capability. The risk isn’t just that AI will replace tasks, but that people may over-rely on it without critical thinking.

That means the most important skills are human skills: adaptability, communication, ethical judgment, and problem-solving. Technical literacy is important, but the ability to question, interpret, and apply technology responsibly is what creates value.

Organizations that invest in these durable human skills will be far better positioned to navigate whatever comes next.

As an author, what are 3 other books you’d recommend to our audience? Why?

Nicholas Wyman:

As someone who works at the intersection of workforce strategy, business performance, and human capability, I tend to look beyond mainstream HR titles. Talent systems rarely fail because of policy. They fail because of behavior, stress, culture, and leadership blind spots.

Three books that have shaped my thinking:

Atomic Habits by James Clear

Clear’s central argument is simple: outcomes are driven by systems, not willpower. That applies directly to organizations. Engagement, productivity, and inclusion are the result of repeated behaviors reinforced over time. If leaders want change, they must design better systems and reward the right daily actions. Culture is not a slogan. It is an institutionalized habit.

The Mindbody Prescription by John Sarno

This book explores how chronic stress manifests physically. In organizations, that same stress shows up as burnout, disengagement, and turnover. Too many workplaces wear chronic pressure as a badge of honor. It is not. It is a performance tax. Sustainable output requires healthier environments and leaders who understand the cost of hidden strain.

The Gifts of Imperfection by Brené Brown

Brown’s work on vulnerability and courage is ultimately about trust. And trust drives performance. Innovation, accountability, and retention depend on psychological safety. High standards and empathy are not opposites. The best organizations combine both. When people feel safe to speak up and grow, performance follows.

For me, workforce strategy is not just about hiring models or talent pipelines. It is about energy, resilience, and behavior at scale. Organizations that understand that outperform those that treat talent as a transactional process.

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Author of Attract, Retain & Develop, Nicholas “Nick” Wyman began his career as an award-winning chef. Transitioning from the culinary arts to the business world, Nick leveraged his leadership experience to become a globally recognized workforce practitioner. As the CEO of the Institute for Workplace Skills and Innovation Group (IWSI), he redefines career pathways, transforming how the modern world views skills and success. Under his leadership, IWSI has ignited over twenty thousand skill-based career paths. Nick is the author of two books and contributes to Forbes, Fast Company, the MIT Press Journal, and CNBC.

Attract Retain & Develop – Nicholas Wyman

ATTRACT RETAIN & DEVELOP

Shaping a Skilled Workforce for the Future

– NICHOLAS WYMAN

New book by Workforce Specialist Nicholas Wyman offers a fresh approach to Leadership and Skills-Based Learning for the future.

Key Takeaways

Disrupt

Break free from outdated hiring models and embrace bold, game-changing workforce strategies.

Thrive

Create a high-performance culture where employees feel valued, motivated, and driven to succeed.

Evolve

Reskill, adapt, and future-proof your workforce to stay competitive in an era of rapid change.

Connect

Attract top talent and build unstoppable teams by fostering deep engagement and visionary leadership.

PRIMARY AUDIENCE

ABOUT THE AUTHOR

NICHOLAS WYMAN

Nicholas “Nick” Wyman began his career as an award-winning chef. Transitioning from the culinary arts to the business world, Nick leveraged his leadership experience to become a globally recognized workforce practitioner.

As the CEO of the Institute for Workplace Skills and Innovation Group (IWSI), he redefines career pathways, transforming how the modern world views skills and success.

Under his leadership, IWSI has ignited over twenty thousand skill-based career paths. Nick is the author of two books and contributes to Forbes, Fast Company, the MIT Press Journal, and CNBC.

Short Thesis

In today’s volatile job market, marked by talent shortages, automation, and evolving employee expectations, workforce expert Nicholas Wyman delivers a timely guide for business leaders in Attract, Retain & Develop. Wyman offers practical, forward-thinking strategies to help organizations future-proof their workforce and build thriving workplaces. Drawing on decades of experience in workforce education and skills development, including his leadership of IWSI America, Wyman challenges outdated hiring models and presents a results-driven approach to finding, training, and retaining top talent. Through real-world case studies and expert insights, he provides a clear blueprint for sustainable workforce success.

Excerpt

Over the decades my journey has taken me from being an award-winning chef to leading the international Institute for Workplace Skills and Innovation (IWSI), where I’ve built up expertise in job skills training. Our group employs eight hundred apprentices at any given time and has successfully graduated more than 20,000 others. We have a network of more than three hundred small, medium, and large employer partners. Although I hung up my apron a few years back, I still keep in touch with my culinary roots. My philosophy today leans toward farm-to-table, focusing on organic, locally sourced ingredients, and I try to live a lifestyle that’s clean and healthy.

My goal here has been to not create yet another “formula” book on the workings of the workplace. And just to be up-front, I’m no McKinsey-style management guide. You won’t find robotic, data-driven analysis or structured methodologies here. What you will find are practical ideas, including some key ingredients such as mentoring, mastering change
in a tech-driven world, and building a resilient, innovative workforce culture. To this I have mixed in (hopefully) some entrepreneurial hustle (the same hustle that gets startups off the ground).

This book is a culmination of my diverse (some say crazy) background. From culinary to corporate, talent development to embracing change, my aim is to offer fresh insights into the workplace. Those insights often take a different track from the age-old “get into a good college” mentality. Not that I have anything against college students. It’s just that in the modern age, there are many options to consider. As a hiring manager or business owner, you need to have a keen awareness of who’s out there seeking employment and what they can offer your team. You need to know how you will captivate them and demonstrate why you want them on your team—and how you will entice them to stick around for a while.

Join me on a journey as we explore innovative strategies, redefining the future of work. The path for which I advocate is a path less traveled, but one rich with creative solutions and ideas that can lead to impactful change.

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In Conversation with the Author