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Michael Ang – The Importance of DEI and Niche Recruitment Advertising in 2025

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The Importance of DEI and Niche Recruitment Advertising in 2025

– Michael Ang

As a long-time observer of recruitment advertising trends, I’ve witnessed the evolving landscape of Diversity, Equity, and Inclusion (DEI) in job advertising practices.

The recruitment advertising landscape is transforming in 2025. Resilient teams must be strategic to attract top talent through their job ads.

Organizations that embrace DEI-focused job boards can expand candidate reach and leverage data-driven insights to inform advertising decisions in their job postings to ensure fair and inclusive outreach.

The new DEI recruitment advertising terrain

Recruiters face complex challenges in hiring talent that reflects their diverse communities. Targeted ad placements on diversity-focused job boards offer a dual solution.

These strategic placements help organizations build teams that best serve their communities while streamlining recruiters’ workloads.

By focusing on specialized job boards, recruiters reach qualified candidates more efficiently.

This targeted approach reduces time spent sifting through unqualified applications. It also increases the likelihood of finding candidates with unique perspectives and experiences that match community needs.

Strategic ad placements also allow recruiters to manage their time more effectively. Instead of casting a wide net across generic job boards, they can concentrate efforts on platforms known to attract diverse, qualified talent.

This focused strategy often leads to higher-quality applicants and shorter time-to-hire metrics.

Basic job advertising strategies no longer work. HR professionals must adapt their advertising approaches to navigate this new terrain effectively.

Strategies for better recruitment advertising in 2025

Diversity-focused publications and job boards play a crucial role in 2025.

Partnerships with professional organizations that champion inclusion boost job ad visibility to a wide range of candidates. Strategic ad placement increases the chances of building a workforce that mirrors and best serves the community and customer base.

Data drives better job advertising decisions.

Companies using data to refine recruitment ads see notable improvements. They analyze different ad channels, track applicant pool diversity from various ad spots, and measure focused ad impact on key business metrics.

Impact of refined recruitment advertising

Higher education serves as an excellent case study for the impact of refined DEI recruitment advertising.

Universities using targeted DEI advertising have seen remarkable results.

For instance, one state university refined its DEI recruitment advertising strategy by leveraging data-driven insights and targeted ad placements.

They saw a substantial increase in diverse applicants for faculty positions over two years, directly attributable to their refined advertising approach.

Access to advanced advertising technology, expertise, and data analysis allows organizations to make informed decisions about job ad placements and significantly improve diversity outcomes.

This insight highlights the importance of leveraging specialized tools and partnerships in DEI recruitment advertising efforts.

Recruitment advertising beyond 2025

To adapt to the evolving social and political landscape, organizations need to implement advertising strategies that are agile and informed.

This means regularly reviewing and updating job ad copy, staying tapped into legislative changes that might affect advertising practices, and continuously engaging with diverse communities to understand the most effective advertising channels.

Key strategies for impactful recruitment advertising in the coming years include regularly reviewing and updating job descriptions to ensure inclusive language, leveraging diverse advertising channels, implementing and refining bias mitigation techniques in job postings, and measuring and analyzing the effectiveness of DEI-focused and other niche job ads for continuous improvement.

As the social and political landscape continues to evolve, organizations cannot afford to remain passive in their recruitment advertising. The future of job advertising lies in proactive, inclusive, and data-informed strategies that go beyond checking boxes.

The future of recruitment advertising is diverse, equitable, and inclusive.

By embracing these strategies and staying committed to diversity, equity, and inclusion in their job ads, organizations can attract truly diverse talent pools that drive innovation and success in an increasingly competitive global market.

About the Author

Michael Ang, CEO and Founder of JobElephant.com, Inc., leverages over two decades of recruitment advertising expertise.

Starting as a graphic designer in 1994, he established JobElephant in 2000, propelling it from his garage to national recognition.

Michael’s visionary leadership emphasizes outstanding service, personally managing numerous client accounts.

His focus on streamlining recruitment advertising processes has solidified JobElephant’s reputation for reliability and success.

Michael’s insights and commitment to excellence distinguish JobElephant as an industry leader.

Do you wish to contribute to HR Spotlight? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your experience and expertise.

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Paula Caligiuri – Unlocking Hidden Value: How a Job Candidate’s Network Can Drive Your Business Forward

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Unlocking Hidden Value: How a Job Candidate’s Network Can Drive Your Business Forward

– Paula Caligiuri, PhD

For years, I ended my MBA course in global leadership by giving my students an unconventional quiz. Instead of testing textbook theories, the questions focused on the professional backgrounds and cultural expertise of their classmates.

Questions like, “Who in your class works for Acme Inc.?” or “Who has experience leading a team in Germany?” encouraged students to learn about one another. In doing so they started to appreciate and trust the vast experience of their fellow classmates.

My goal was to help them build deeper, culturally diverse networks. Years later, many shared that these connections were instrumental to their success. Network diversity matters.

This lesson is even more relevant in today’s fast-paced, interconnected world, where businesses thrive on innovation, collaboration, and adaptability.

As companies strive to stay competitive, having a workforce that brings a wide range of experiences and perspectives is critical. While most hiring processes tend to focus on skills, qualifications, and job experience, there’s an often-overlooked asset that can significantly impact an organization’s success: a candidate’s professional network.

Professional networks aren’t just a source of potential job leads or partnerships for an individual; they’re a treasure trove of opportunities, fresh perspectives, and connections that can be leveraged to benefit the organization.

A candidate with a broad and diverse network brings more than just their technical or functional expertise — they bring the power of connections that can unlock new dimensions of success for the company.

Here are five important reasons why evaluating a candidate’s professional network should be a top priority in your hiring process:

Reason #1: Offers access to different perspectives

A candidate who has cultivated a wide and diverse professional network is regularly exposed to a variety of viewpoints, cultures, and ways of thinking. This exposure fosters a more open-minded and innovative approach to problem-solving. Organizations today are constantly navigating complex challenges that require outside-the-box solutions. A team composed of individuals who think differently can generate creative approaches that would have otherwise gone unnoticed.

When a candidate’s network spans across industries, professions, or geographic locations, they bring fresh insights that can transform the way your team tackles problems.

For example, a candidate with connections in both the tech industry and the nonprofit sector may introduce new processes or perspectives that combine efficiency with empathy — qualities that are often crucial in today’s business environment.

Organizations with teams capable of synthesizing different viewpoints and integrating them into decision-making processes are better equipped to respond to rapid changes in the market. Diversity of thought isn’t just a buzzword; it’s a powerful driver of innovation, and a candidate with a diverse network could act as a conduit for these new ideas.

Reason #2: Provides new business opportunities

Candidates with broad networks often have access to new business opportunities that would otherwise be out of reach. In many industries, partnerships, leads, and collaborations stem from the strength of personal and professional relationships. Research shows that even weak ties — connections outside a person’s immediate circle — can provide critical information, resources, and business leads.

For organizations looking to expand their reach, grow their client base, or explore new markets, having team members with connections in different sectors, regions, or industries can be invaluable.

A candidate who is well-connected in a particular region or has strong ties in an emerging market might be the key to unlocking new partnerships or gaining a foothold in a previously untapped area.

Moreover, candidates with a network that includes influencers or decision-makers in various industries can be instrumental in securing contracts, setting up joint ventures, or bringing in new clients. As more companies prioritize business development and external relationships, a candidate with strong, diverse external connections can serve as a bridge between your organization and new opportunities.

Reason #3: Enhances cultural agility

A diverse network is also an indicator of a candidate’s cultural agility. Cultural agility refers to the ability to interact and work effectively with people from different cultures and backgrounds. It’s a skill that’s becoming increasingly valuable as companies operate in global markets or manage diverse teams within their organizations.

Individuals who actively engage with professionals from a variety of cultural, geographic, and industry backgrounds tend to be more adaptable, empathetic, and flexible in their approach.

These qualities are needed when managing cross-cultural teams, navigating international markets, or addressing the needs of a diverse customer base.

Cultural agility isn’t just about speaking different languages or understanding cultural customs; it’s about having the ability to read the demands of an unfamiliar environment and respond, as needed, depending on the task at hand.

Candidates with broad networks are often more adept at identifying cultural nuances and having the cultural acumen to help them respond appropriately.

Organizations that prioritize cultural agility in their workforce are better positioned to succeed in a globalized world.

Candidates who demonstrate this skill through their diverse professional networks can help your company develop more inclusive practices, expand into new markets, and create products or services that resonate with a wider audience.

Reason #4: Generate better collaboration and teamwork

Collaboration is at the heart of any successful organization. However, effective collaboration requires individuals who are skilled at building relationships and working with others, often across different functions, departments, or industries.

Candidates with broad professional networks have usually honed their ability to collaborate with people from various backgrounds.

They’ve learned how to navigate differences in communication styles, expectations, and work habits, making them more adaptable when working within a team.

These individuals are often natural connectors — people who can bridge gaps between different groups, facilitate communication, and create a more cohesive work environment.

Having someone on your team who can seamlessly foster collaboration across different departments or functions not only enhances productivity but also helps create a more inclusive workplace.

Cross-functional teamwork leads to better problem-solving, more innovative ideas, and a stronger sense of community within the organization.

Reason #5: Drive continuous learning and growth

A key trait of successful professionals is their commitment to continuous learning. In today’s rapidly evolving business landscape, staying on top of trends, technologies, and industry changes is crucial.

Candidates who actively engage with professionals from a variety of industries, regions, or areas of expertise are constantly exposed to new ideas and emerging trends.

This cross-pollination of knowledge allows them to bring cutting-edge insights into their work.

Whether it’s the latest technology, a new management philosophy, or a trend shaping consumer behavior, candidates with strong networks are often ahead of the curve.

When employees are connected to a wide range of perspectives, they become lifelong learners, continually improving their skill sets and bringing new value to your organization.

They also become sources of knowledge for their colleagues, sharing insights and sparking innovation within the company.

In an age where cultural agility, global thinking, and innovation are essential for business success, the value of a candidate’s professional network can’t be overstated.

Candidates who bring diverse, expansive networks to the table don’t just enhance the internal dynamics of your team; they open doors to new opportunities, foster collaboration, and drive continuous growth.

As you consider candidates for your next hire, don’t just look at their résumé. Dig deeper into their connections, the breadth of their network, and the potential they bring to enhance your organization. In doing so, you’ll not only be hiring for today’s needs but also positioning your company for future success.

About the Author

Paula Caligiuri is a D’Amore-McKim School of Business Distinguished Professor of International Business at Northeastern University and co-founder and CEO of Skiilify, a digital platform for improving cultural adaptability and soft skill development.

Her new books include Build Your Cultural Agility: The Nine Competencies of Successful Global Professionals and Live for a Living: How to Create Your Career Journey to Work Happier, Not Harder.

Do you wish to contribute to HR Spotlight? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your experience and expertise.

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Navigating Polyworking: Perspectives from HR and Business Leaders

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Navigating Polyworking: Perspectives from HR and Business Leaders

What is polyworking, and what does it mean for the future of work? 

Is it a sustainable model for professionals, and how are organizations adapting to this growing trend?

These are just some of the questions we explore in this post, featuring insights from leading business and HR executives. 

These leaders from the HR Spotlight community share their perspectives on the rise of polywork, discussing its implications for talent management, organizational culture, and the evolving relationship between employers and employees.

Read on!

Raymond Anto
Founder, Congruen

Raymond Anto – Congruen

Polyworking is redefining the traditional employment model. Enabled by remote work and a growing desire for flexibility, professionals are now pursuing multiple roles simultaneously. This shift allows for richer, more diverse skill sets and a broader network of professional connections.

The increasing occurrence of polyworking in several industries presents both challenges and opportunities for the workplace. 

Organizations may be required to adapt their policies and management practices to accommodate the preferences of a workforce increasingly engaged in multiple roles. This could result in a more dynamic and interconnected work environment, characterized by enhanced cross-functional collaboration and the cross-pollination of ideas, ultimately fostering a culture of innovation.

In my view, polyworking is not merely a fleeting fad but a significant evolution in work practices. 

It signifies a move towards a more holistic talent management philosophy, where organizational emphasis shifts from hours worked to outcomes achieved. This approach can foster greater job satisfaction and improve retention rates by empowering employees with increased control over their schedules and commitments.

For employees, polyworking offers distinct advantages, such as greater flexibility in scheduling, opportunities for personal and professional growth, and the ability to cultivate multiple income streams. 

Conversely, it also poses potential disadvantages, notably the risk of burnout from managing multiple commitments and the challenge of maintaining a healthy work-life integration.

Managing a polyworking team effectively poses a significant challenge for employers accustomed to traditional management techniques. It demands a reevaluation of established practices, with a greater emphasis on trust, autonomy, and accountability, rather than relying solely on conventional productivity metrics. 

Organizations that embrace this shift, however, may find themselves benefiting from a more engaged and innovative workforce.

In conclusion, while polyworking presents challenges, it also offers exciting opportunities for both employees and employers. 

As we navigate this new landscape, it’s crucial to foster an environment that supports flexibility and innovation.

Adil Advani
Associate Product Owner, Securiti

Adil Advani – Securiti

From my experience managing global teams at Securiti.ai, polyworking isn’t just a trend – it’s a natural evolution of how modern professionals approach career growth. 

I’ve seen firsthand how our hybrid workforce, including those juggling multiple roles, brings diverse perspectives that enhance our product development. While it requires robust scheduling and clear communication boundaries, the benefits of accessing varied skill sets outweigh the challenges. 

The key is having strong project management systems in place. 

Just last quarter, one of our part-time specialists leveraged their experience from their consulting work to completely transform our client onboarding process.

Mohd Zaid Mansoori
Senior Outreach Executive, ProProfs

Mohd Zaid Mansoori – ProProfs

At ProProfs Training Maker, I’ve seen how cross-disciplinary projects and side jobs help employees build new skills and ideas. 

Polyworking, along with new income streams, not only diversifies earnings but lets people work on topics they truly enjoy, boosting job satisfaction.

For employers, polyworking brings fresh ideas, encourages creativity, and helps build adaptable teams. But boundaries are crucial; juggling roles can lead to burnout if not managed well.

What I learn from this experience is that freelance digital marketers who have full-time jobs bring fresh ideas into our campaigns. 

When there is good communication and time management, polyworking benefits everyone. If done the right way, it’s not just a trend-it’s a shift in how we think about work and talent growth.

Saddat Abid
CEO & Senior Property Buyer, Property Saviour

Saddat Abid – Property Saviour

Polyworking is indeed emerging as a significant trend that could reshape the future of work. While it offers potential benefits like increased income and skill diversification for employees, it also presents challenges for both workers and employers.

For employees, juggling multiple roles can lead to burnout, stress, and difficulty maintaining work-life balance. Employers face risks of reduced productivity, conflicts of interest, and challenges in fostering company culture and loyalty.

The prevalence of polyworking, with 46% of employees engaged in side hustles, suggests it’s more than a passing fad. However, its long-term sustainability and impact remain to be seen. Employers will need to carefully consider how to manage polyworking employees, potentially offering competitive compensation and fostering stronger employee engagement to discourage the practice.

As the trend continues to grow, particularly among younger generations, it will likely prompt broader discussions about work structure, employee rights, and the changing nature of the employer-employee relationship in the coming years.

Polyworking reflects the evolving nature of employment in our digital age. While it provides opportunities for workers, companies must adapt their policies and management approaches to address this new reality.

Kurt Uhlir
Chief Marketing Officer, ez Home Search

Kurt Uhlir – ez Home Search

Polyworking may appeal as a means for individuals to grow income streams, but the reality is that true progress often comes from focused effort. 

In high-growth companies I’ve worked with, teams committed to a unified mission achieve remarkable outcomes and share in long-term rewards. 

For employers, managing polyworking employees can be complex—ensuring that external roles don’t impact performance or alignment with company goals is a challenge. 

On the employee side, splitting hours across roles might offer variety and a short-term earnings boost, yet those who focus on adding value to one endeavor tend to see stronger, more sustainable career and income growth over time.

Michael Franco
Chief People Strategist, Quokka Hub

Michael Franco – Quokka Hub

Polyworking is intriguing but it likely will not be dominant in the future of work unless we see a significant shift in contractual or fractional roles. 

Diversifying revenue streams is beneficial for almost anyone but full-time employment structures make it challenging. We did see California recently ban non-compete agreements which would make this more feasible for those in the state. 

For employees, polyworking could allow them some more financial security through multiple income streams. 

However,  the risks are significant, diminishing productivity and burnout could lead to the loss of some or maybe even all revenue streams. Depending on where they live and what they do, they could have to navigate non-competes and NDAs. 

Employers could benefit from having employees with a wider range of skills, but they will likely be more concerned with loyalty and productivity. Another concern with polyworkers is divided attention which will certainly impact engagement.

Tiago Pita
Brand and eCommerce Director, Whole Food Earth®

Tiago Pita – Whole Food Earth

Polyworking offers employees flexibility and the opportunity to diversify income streams, which can boost engagement and creativity. 

For employers, it brings access to a wider talent pool and specialized skills. However, challenges include managing conflicts of interest, ensuring commitment, and addressing potential burnout. 

Employers need clear policies and open communication to navigate this shift effectively while fostering trust and productivity.

Cache Merrill
Founder, Zibtek

Cache Merrill – Zibtek

I see polyworking as more than just a trend—it’s a transformative shift redefining employment. 

Polyworking, where individuals simultaneously juggle multiple roles or projects across companies, is a response to our evolving digital-first, flexible work culture. 

This approach taps into the gig economy’s strengths and marries it with traditional employment’s stability, offering workers enhanced autonomy and career diversity.

With polyworking, employees can gain new experiences and build a strong network base, which is beneficial for advancing in their careers. This is especially true for tech and creatives who prefer working on different projects. 

Challenges exist. Individuals have to juggle many roles which can lead to an increase in the risk of burnout, and having to balance so many things makes it hard to separate work from personal life.

In simple terms, polyworking from an employer’s perspective makes it possible to lean in specialized project based workers with no need for them to be employed fully, so this idea has its own risks too which include issues of confidentiality, loyalty and team bonding. 

There are ways in which polyworking can be successfully integrated into the prevalent system, all leading to disruption but the focus remains on rethinking talent management processes, selecting policies that support flexibility but don’t compromise productivity with the goals of the organization.

John Wilson
Owner & CEO, Wilson Plumbing and Heating

John Wilson – Wilson Plumbing and Heating

I believe polyworking is key to our future. 

Our technicians can learn different systems—like plumbing, heating, and cooling—which makes them more flexible. This helps us serve customers faster and keeps employees interested in their work. They can change roles based on what they enjoy and are good at, boosting morale. 

The main challenge is managing schedules and training across areas. But if we support skill-building, polyworking will improve our service and create a stronger, more skilled team over time.

Andrew Golpys
Co-Founder & Creative Director, MadeByShape

Andrew Golpys – MadeByShape

I firmly believe polyworking is revolutionizing the future of work. This trend, where individuals divide their time between multiple projects or clients, is gaining momentum. I’ve witnessed its impact firsthand, with several team members successfully juggling multiple engagements.

Polyworking offers numerous benefits: diversified income streams, varied work, and enhanced creativity. For employees, it provides autonomy and flexibility, allowing them to pursue passions and interests. Employers, meanwhile, gain access to specialized skills and fresh perspectives.

However, challenges exist. Managing multiple commitments requires exceptional time management and communication skills. Confidentiality and intellectual property concerns must also be addressed.

To mitigate these risks, employers should establish clear guidelines and trust-based relationships. Employees must prioritize transparency and effective time allocation.

At MadeByShape, we’ve adapted by implementing flexible work arrangements and open communication channels. The results are promising: increased job satisfaction, improved work quality, and a broader talent pool.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Ray Grady – How AI, Gen Z, Freelancers, and the Rise of Influencers Will Redefine Work in 2025

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How AI, Gen Z, Freelancers, and the Rise of Influencers Will Redefine Work in 2025

– Ray Grady

The future of work and business operations is quickly changing and 2025 is shaping up to be a year of transformation.

From organizations going all-in on adopting artificial intelligence (AI) with the upcoming release of ChatGPT 5 to companies striving to control employees through extremely unpopular return-to-office mandates, companies will find they need to pivot and embrace change in a similar way that they did when the pandemic hit five years ago.

Additional force factors organizations must consider include the growing number of GenZs joining the workforce, as they are prioritizing autonomy and flexible work arrangements over traditional employment structures.

This is one of the things causing companies to reexamine their talent strategies to ensure they can quickly access the skills they need and grow as efficiently as possible.

Change is inevitable, and with change in mind, I put together some of the following trends and predictions for the coming year.

Agentic AI Will Take the Enterprise by Storm

Organizations have been dabbling with AI, and in 2025, we’ll see a major uptick in the adoption and implementation of AI agents across the enterprise.

We’ve already seen AI adoption across sales, marketing, customer service, and HR teams gaining momentum.

Businesses will continue to experiment with AI and then put plans in place on how to move toward full-scale deployment, deciding between private, open-source, and custom models.

This year will likely mark a pivotal shift for agentic AI as generative AI becomes fully integrated into enterprise workflows, driving efficiencies and transforming business operations.

Influencers Will be the Fastest Growing Category of Freelance Talent

Today the influencer industry is worth around $250 billion and is expected to double in the next two years. 

We’ve seen our customers work with more influencers than ever before, tapping into these members driving the creator economy at record rates – there’s been a 300% year-over-year increase in influencer volume across the agency and client marketing teams on the platform.

Influencers will be the fastest-growing freelance category next year because they are tapped by so many different industries – marketing, advertising, entertainment, retail, public interest groups, and even politics. It’s not going to stop there.

There is no limit to the various ways hiring them can benefit a brand, cause, or event.

RTO Mandates & Gen Z Will Fuel the Rise of the Freelance and Gig Economy

As workers at companies like Amazon, JP Morgan, and even Disney grapple with return-to-office mandates in 2025, we will see a notable shift towards freelance, gig, and remote work.

This is especially true of Gen Z professionals, as nearly three in four Gen Zs prefer working for themselves vs. a corporation or enjoy managing multiple jobs more than having one position.

The resistance to traditional office settings is expected to grow, with employees favoring flexible, virtual roles that allow people to work when they want, from where they want.

As companies adapt to these preferences, long-term employment tenure will become less common, with more workers embracing the “digital nomad” lifestyle and balancing multiple gigs or freelance roles across diverse industries.

Talent Strategy Shift – Companies Will Build & Manage Their Own Talent Networks

In 2025, the popularity of direct sourcing will grow as companies increasingly prioritize managing their own freelancer and contractor networks internally.

Instead of relying on staffing agencies or managed service providers, large companies will leverage their brand power to attract, vet, and retain freelance talent directly.

It’s a shift to corporate talent strategies that has been a long time coming.

Companies will be able to streamline talent acquisition and reduce costs associated with staffing vendors while creating a highly curated pool of freelancers and contractors, tailored to their specific business needs.

Economic Uncertainty and Challenges

In 2025, the economy is expected to face continued challenges, with indicators like revised job reports and fluctuating interest rates suggesting a less stable foundation than headline stats may imply.

While stock markets have seen strong performance recently, broader economic health may remain strained, reflecting underlying volatility and potentially limiting growth opportunities in various sectors.

2025 will be a year when we all experience a huge shift in work as we know it.

Many organizations could struggle due to economic uncertainty and the need to address talent and skills gaps they’re not prepared for.

However, companies that willingly embrace the coming changes with the goal of not just stabilizing but growing their business – from the introduction of new AI tools and technologies to accepting new work structures to becoming strategic about how they acquire the talent they need – will set themselves up to thrive in the new year and beyond.

About the Author

Ray Grady is the CEO of Worksuite.

He brings over 20 years of experience in scaling high-growth B2B organizations, leading the company in designing and executing Worksuite’s vision, strategic growth plans, and company operations.

Prior to joining Worksuite, Ray held several executive positions including CEO of Conexiom and SVP, COO, and GM of B2B Commerce at Salesforce.

Previously, Ray was President and COO of CloudCraze, where he led the company through its 2018 acquisition by Salesforce.

Ray lives in the Chicago area with his family and in his free time, he likes to play golf (poorly) and wakesurf.

Do you wish to contribute to HR Spotlight? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your experience and expertise.

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Setting Up for Success: Critical Onboarding Steps

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Setting Up for Success: Critical Onboarding Steps

What are the defining elements of a best-in-class onboarding program? 

How can organizations ensure that new hires feel welcomed, supported, and equipped to succeed from day one? 

To gain insight into the most effective onboarding strategies, we turned to the experts. 

We asked a diverse group of HR and business leaders to share the three most important actions their teams take to welcome and acclimate new employees during the initial onboarding period. 

Their responses offer a blueprint for creating an onboarding experience that not only facilitates a smooth transition but also fosters a strong sense of connection and sets new employees up for long-term success.

Read on!

Robert Hourie
Director, Elwood Roberts Ltd.

Robert Hourie – Elwood Roberts Ltd.

Over the years I have always welcomed each employee personally to the team. Not only as a Business owner but also as a HR and Recruitment Leader. 

The below is how we first get people ready to do the practical end of the job and then how to suitably adapt them into the direct team then the overall team.  

Onboarding with a Peer – After I have shown the new employee “how things work” (handed them a laptop, got them sorted with IT, run through the usual code of conduct etc). 

We then introduce them to a peer, someone in their direct team with somewhat similar interests or personality. Not forcing a friend, just a similar person who can let them know more about the team, expectations etc. This person will act as a company “buddy” for the next 3 months.

Team Lunch – We always bring a new employee for lunch. If the business is small enough (10 or under) we would bring everyone out (if not, just the direct team). 

If the environment suited it, we would share a beer or two and get to know the new team. Try to have a laugh and tell a few stories to get the new employee comfortable with who they are working with, who works where etc.

Meeting senior Leadership – We do this after a week. We want the leader to show the employee why they are working in the business. The mission of the business and have the employee understand why the business does what it does. Who the major customers are and the financial strength of the business (or if loss making, understanding of where the money comes from). 

This is all about giving the new employee reason to work hard. We do this a little later to allow the new employee time to figure out the job, speak with people about the business so they have a few questions to ask.

Tejashri Anto
Principal Designer & Consultant, Anthem Lumiere

Tejashri Anto – Anthem Lumiere

Confession: I’ve tweaked our approach time and again until we arrived at this combination of actions that are truly impactful in so many ways!

The first thing we do as a team is take a quick break from everything we’re doing to give our new teamie a boisterous welcome.

The warmth this gesture exudes immediately makes the new employee know how happy we are to have them onboard. This takes away their initial hesitance and nervousness immediately, and I’ve found this way of welcoming a new hire inspiring for the rest of the team too. 

The second is to give the new team member at least three days to interact with everyone on our team and have an open dialog with them about everything each one of us do.

Whether it’s in our office or onsite, we encourage them to treat these days as a self-declared tour of all things Anthem Lumiere!

In knowing more about all our roles, they gain a wholesome understanding of what our organization is all about.

I’ve found this gesture to make them more giving team players when they settle down into their roles. Their understanding of the responsibilities of others makes them more open to an attitude where they are better team players.

Finally, at the end of the third day, I have a prolonged one-on-one session with them, checking in if they’ve had the time to settle in or if they think they’d like a day or two more to explore specific details.

This is when I dig into what they are expecting from their roles too. These details let me in on how I can fit them into our team as best as we can and depending on these specifics, we have a sit-down with other associated members too.

To some, this may seem like too much of an effort to put into a new employee, but every experience we’ve had tells us that three days (sometimes, even more) to help a new employee truly fit in, not just into our space but also into our culture, will always be time well spent.

I encourage you all to give this a try and I’m sure you will all have nothing but great experiences!

Farhan Siraj
CEO, OSHA Outreach Course

Farhan Siraj – OSHA Outreach Course

Assign a Mentor: The first thing our team does is pair the new hire with a more experience team-member who can guide them through their first weeks on the job. This mentor has a full-time duty to answer the new hire’s questions and help them integrate with the company’s culture and processes. 

Although we have tried different models of employee on-boarding, we have found mentor-mentee strategy to be most impactful.

Explain Company Expectations: Once we have communicated the roles and responsibilities to the new employee, we explain our performance expectations. 

The new hire is told in numbers what short-term goals we hope to achieve and how vital their role will be in achieving these objectives. We explain how their performance will be measured and what rewards they can expect if they meet the company’s expectations.

Schedule Checks-ins With HR: Our team schedules check-ins with HR to address any concerns the new hire might have and provide them with feedback. 

These sessions not only help the employee but also provide us with the valuable information we need to upgrade our onboarding experience.

Edward Hones
Founder, Hones Law

Edward Hones – Hones Law

Creating a Welcoming and Inclusive First Impression: At Hones Law, we understand that the onboarding process is critical for new employees to feel valued and aligned with our mission from day one. As both an employment lawyer and a business owner, I’ve seen firsthand how a lackluster onboarding experience can lead to disengagement and turnover. 

To avoid this, our HR team takes a proactive approach. 

First, we ensure every new hire feels welcome by assigning a “culture ambassador” — an existing team member who serves as a guide during the initial weeks. This person helps the new employee navigate not only the logistical aspects of their role but also the nuances of our firm’s culture, offering a personal touch that fosters belonging from the start.

Structured Orientation with Clear Expectations: The second key action is conducting a structured orientation that goes beyond policies and procedures. 

At Hones Law, our orientation includes sessions on our mission to fight for workers’ rights, case studies showcasing our impact, and interactive workshops on core skills like communication and collaboration. 

As an employment lawyer, I know the importance of setting clear expectations for both employers and employees to avoid misunderstandings that can lead to legal disputes. By laying out clear goals and responsibilities during onboarding, we create a foundation of trust and transparency. 

This structured approach ensures that new employees not only understand their role but also feel inspired by the meaningful work we do.

Encouraging Feedback and Ongoing Support: We prioritize continuous feedback and support during the onboarding period. 

New hires meet with their manager and HR regularly to discuss their experiences, address challenges, and fine-tune their responsibilities. This process is grounded in my belief that open communication is essential to preventing workplace issues before they escalate. 

For instance, we’ve implemented anonymous surveys to capture candid feedback about the onboarding process, allowing us to refine and improve over time. 

By investing in these three actions, creating a welcoming atmosphere, providing a structured orientation, and fostering open communication, we ensure that new employees feel supported, empowered, and ready to contribute to our mission.

Matt Cholerton
Founder, Hito Labs

Matt Cholerton – Hito Labs

#1 – Preparation! Have their work workstation, computer and gear, log-in information – everything – all ready to go.

#2 – Let them know what to expect – this means resources and an agenda for the onboarding. Also share what you hope they accomplish in the few weeks, in 3 months, in 6 months.

#3 – Take extra efforts to get them acclimated. For example, assign approachable buddies that new hires can go to for various bits of information, and to get past roadblocks. 

Create structured ways for employees to interact with new hires, to share more about their work, about the company, etc.. and as an opportunity to start building relationships. 

Give them company schwag and check-in often!

Naomi Clarke
Head of HR & Chief Diversity Officer, Flingster

Naomi Clarke – Flingster

For us, onboarding is about creating a memorable and meaningful start for our new team members. The three most important actions we take are:  

– Each new hire is greeted with a personalized video from their future teammates, sharing fun introductions and inside jokes about team culture. It’s a heartfelt way to break the ice and make them feel part of the family before their first day.  

– On day one, we run a playful but practical workshop where new hires experiment with tools, shortcuts, and best practices tailored to their roles. It’s a hands-on way to boost confidence and productivity from the get-go while easing any tech-related jitters.  

– Each new hire is paired with a “Culture Champion” who helps them navigate logistics and introduces them to our social rituals—like virtual karaoke or weekly “coffee roulette.” This ensures they feel integrated beyond their immediate team. 

Oliver Morrisey
Owner and Director,  Empower Wills & Estate Lawyers

Oliver Morrisey – Empower Wills & Estate Lawyers

As a business owner, I know how important it is to get onboarding right to set new employees up for success. While I’m not hands-on with HR, I make sure our HR team takes a few key steps to help new hires feel at ease and aligned with our company.

First, we make sure there’s clear communication about company policies and legal expectations. New employees are given a rundown of things like confidentiality agreements and intellectual property guidelines. This helps avoid confusion and ensures everyone’s on the same page from the start.

We also focus on introducing new hires to our company culture. They must understand our mission, values, and vision. We do this through team introductions, mentorship, and casual meetups with leadership. When employees understand how their role fits into the bigger picture, they’re more likely to feel connected and motivated.

Finally, we walk new employees through their benefits and compliance. Whether it’s health insurance or retirement plans, we make sure they understand their options and rights. This builds trust and ensures we’re staying compliant with legal requirements.

These steps help new employees settle in smoothly, connect with our team, and minimize any potential issues down the road.

Aneesh Alidina
Coach & Founder , CoachVista

Aneesh Alidina – CoachVista

Forget the stuffy handbook; human connection is key. 

Our HR team prioritizes three crucial actions for seamless onboarding: 

First, a “buddy” system – pairing new hires with experienced colleagues creates immediate social support and answers those early, often-silly questions. 

Second, we ensure early wins. Giving new employees tangible, achievable projects boosts confidence and demonstrates value quickly. 

Third, we foster open communication. Regular check-ins, not just formal reviews, allow for honest feedback, addressing concerns proactively and building trust. 

Think of it as a carefully orchestrated “first impression” that extends beyond the initial handshake – it’s about making them feel valued and part of the team from day one.

Harrison Tang
CEO & Co-founder, Spokeo

Harrison Tang – Spokeo

Creating Yearbook: One of the actions our HR team takes to help new employees acclimate to the organization is creating a yearbook, similar to the ones schools produce at the end of the year.

At the end of each year, we publish a yearbook that summarizes all our company events from that year, includes images of all employees, and highlights any promotions or updates.

We send a copy of this yearbook to new recruits to familiarize them with our organization.

Engaging Presentation: Additionally, rather than providing formal documents for them to skim through, we prefer to deliver an engaging presentation tailored for all new recruits.

Buddy Program: To help new employees settle in more smoothly, we assign each recruit a “buddy” from their team.

This buddy acts as a point of contact for any questions, provides guidance on day-to-day tasks, and ensures the new hire feels welcomed and supported during their initial weeks.

This thoughtful approach fosters immediate connections, aligns new hires with our vision, and sets the foundation for long-term success.

Diogo Silva
Expert, Neobanks

Diogo Silva – Neobanks

Introduction to Neobank Culture: Given that we focus on providing insights into various digital banking products, our HR team introduces new hires to our unique workplace culture by highlighting our values of innovation, transparency, and customer-centricity. This ensures employees feel connected to our mission from day one.

Buddy System for Integration: To help new employees acclimate to our team, we assign a buddy who is familiar with both the tools we use (like the ones we feature on What Neobank) and the structure of our daily operations. This creates a comfortable environment to ask questions and share insights.

Training on Neobank Tools: Since What Neobank revolves around cutting-edge financial technology, HR ensures that new employees are trained on the platforms and resources we use to track and evaluate digital banking trends. This allows them to feel empowered to contribute to the website’s growth and innovation right away.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Importance and Impact of EAPs: Investing in Employee Well-Being

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Importance and Impact of EAPs: Investing in Employee Well-Being

The link between employee well-being and organizational success is undeniable. A healthy, supported workforce is more engaged, productive, and resilient. 

Recognizing this critical connection, many companies are turning to Employee Assistance Programs (EAPs) as a key investment in their human capital. 

In this post, we explore how organizations are leveraging these programs to create a more positive and productive work environment. 

We’ve gathered insights from HR and business leaders from the HR Spotlight community, asking them to address the essentiality of their EAPs, the strategies they’ve employed to maximize efficiency, and the methods they use to gauge program effectiveness. 

Their responses highlight the tangible benefits of a well-implemented EAP for both employees and the bottom line.

Read on!

Christopher Pappas
Founder, eLearningIndustry.com

Christopher Pappas – eLearningIndustry.com

For an EAP to work, it has to be accessible, destigmatized, and personalized. 

Many employees avoid using EAP services because they fear judgment or lack awareness of the resources available. We ensure efficiency by integrating our EAP into onboarding, company meetings, and manager training to normalize its use.

We also offer customized support options—some employees prefer one-on-one counseling, while others engage better with financial planning workshops or stress management webinars. 

By tailoring services to diverse needs, participation rates have significantly increased, proving that a flexible EAP is far more impactful than a one-size-fits-all approach.

Mike Fretto
Creative Director, Neighbor

Mike Fretto – Neighbor

Our employee assistance program is one of the simplest things we can do to boost employee retention and satisfaction. 

This isn’t always something that will get top-line attention from new hires, but for those who have been here for a while and found themselves in a tough spot, we’re able to provide them with the kinds of resources they really need to get back on their feet and keep their jobs with us. 

One of the most important things we did to make our EAP effective was to build strong communication networks within our team. 

We can only help out struggling employees when we hear that they’re struggling, and this is one area where our EAP really excels.

Aziz Bekishov
CEO, DC Mobile Notary

Aziz Bekishov – DC Mobile Notary

I find EAPs to be essential in fostering a supportive work environment. Employees are more productive and engaged when they have access to resources for mental health, financial guidance, and work-life balance.

To make our program efficient, I focus on accessibility and communication. We’ve ensured that resources are available 24/7, and we actively promote the program through internal newsletters and team meetings. I think constant reinforcement helps normalize EAP usage.

Measuring effectiveness is about outcomes. I track utilization rates, employee feedback, and absenteeism trends. Seeing improvements in these areas reassures me the EAP is working and truly helping our team thrive.

Rafi Friedman
President, Coastal Luxury Outdoors

Rafi Friedman – Coastal Luxury Outdoors

One of the things I love about running a small business is that our employee assistance program really is more than just a nice-sounding idea. 

We’re a close-knit company, and we tend to know when one of us is struggling with something. 

We’ll naturally offer support in small ways, even if that’s just a sympathetic ear, but when people on our team have more serious needs, we’re always quick to meet them. 

We’ve taken up collections to help cover expenses from car crashes, hurricanes, and cancer diagnoses. 

It’s one of the things that makes us feel more truly like a family.

Guillaume Drew
Founder, Or & Zon

Guillaume Drew – Or & Zon

The Employee Assistance Program (EAP) is important to help support the well-being and productivity of our employees. 

In order to achieve this goal, we place a strong emphasis on making the program fully secure and private, so that employees are not hesitant to utilize it. 

The key drivers include communications regarding EAP establishing outreach, integrating mental health support tools and providing specific assistance with work-life balance issues.

We assess effectiveness by overwhelming feedback from employees, use and retention statistics. Also, qualitative evidence, for example, stories about the improvement of the atmosphere at work, also have great value. 

When the team is strong, the business prospers, so the EAP is a necessary program.

Alex Johnson
HR Manager, Man and Van Star

Alex Johnson – Man and Van Star

EAPs play a vital role in psychological support for employees, but their effectiveness hinges on a few specific things.

Key Driving Factors

Awareness and Accessibility: Make people aware of the resources available under the EAP. In fact, hosting information sessions or communicating at regular intervals increases engagement.

Tailored Services: Underlying the needs of the workforce helps in tailoring EAP offerings: counseling, wellness workshops, financial advice, and the rest.

Utilization Rates: The rate of usage by employees of the EAP services is important. Higher usage often establishes a positive level of engagement and trust in the programme.

Feedback Surveys: Gathering regular feedback from employees will identify areas of improvement for the program, and the program will evolve and adapt to better meet the needs of the workforce.

Through awareness and customization, organizations can enhance the effectiveness of their EAPs in developing a healthier workplace culture.

Harrison Tang
CEO and Co-founder of Spokeo

Harrison Tang – Spokeo

Based on my experience, implementing Employee Assistance Programs (EAPs) is an effective strategy to manage employee stress and address performance challenges. As a business leader, I’ve successfully adopted this approach in my workplace. 

For instance, I introduced a monthly newsletter that highlights employee achievements and recognizes their efforts. This initiative has significantly boosted productivity by fostering a sense of accomplishment and belonging among employees.

Keeping your team informed and motivated is key. EFR’s monthly newsletter is a great resource, featuring relevant topics, practical advice, and ‘Monthly Motivators’ to encourage individuals to take charge of their well-being. 

Additionally, the quarterly webinars with expert speakers provide deeper learning and development opportunities.

Our workplace has implemented several EAPs, resulting in tangible benefits. We’ve observed a 20% reduction in healthcare expenditures and a 35% decline in workers’ compensation claims.

Balázs Keszthelyi
Founder & CEO, TechnoLynx

Balázs Keszthelyi – TechnoLynx

Do we find our Employee Assistance Program (EAP) essential? Absolutely, an EAP is essential for fostering a supportive work environment. It provides employees with access to mental health resources, which can significantly reduce stress and improve overall productivity. 

At TechnoLynx, we recognise that our employees’ well-being directly impacts our success, and the EAP serves as a vital tool in promoting mental health.

To ensure our EAP is efficient, we focus on three key factors: accessibility, awareness, and integration. 

We’ve made the programme easily accessible through a user-friendly platform, ensuring that employees can seek help whenever they need it. We also conduct regular awareness campaigns to keep the programme top-of-mind. 

Lastly, integrating EAP resources into our overall health and wellness strategy has been crucial; it ensures that employees see the EAP as a part of their holistic well-being rather than a standalone service.

Measuring the effectiveness of our EAP involves both qualitative and quantitative methods. We conduct anonymous surveys to gather feedback from employees who have utilised the programme, which helps us understand their experiences and areas for improvement. 

Additionally, we track metrics such as employee engagement and retention rates, as well as the frequency of EAP usage, to assess its impact on our workforce.

Kalim Khan
Founder at Affinity Law

Kalim Khan – Affinity Law

I’m one of the founders of Affinity Law, and in our practice, fostering employee well-being is a critical part of maintaining productivity and morale. As someone who manages teams in a high-pressure legal environment, I’ve found EAPs to be an essential resource.

What makes our EAP efficient is accessibility and anonymity. Employees must trust the program and feel comfortable seeking help without fear of judgment. We’ve also integrated mental health workshops and regular check-ins to normalize conversations around well-being. 

We track engagement rates, gather anonymous feedback, and monitor productivity shifts post-intervention to measure effectiveness. 

When employees feel supported, it reflects in their performance and overall job satisfaction, reducing absenteeism and turnover.

Aman Chopra
Marketing Manager, Stallion Express

Aman Chopra – Stallion Express

One of the best parts of our EAP is “Rapid Response Coaching,” a service meant to help workers during times of high stress, like when shipping is busy around the holidays. 

This real-time support allows our team to deal with problems and stay focused and busy. People participating in this training said they were 40% less stressed and 15% more efficient last year.

We know the EAP works because employees tell us so, the program is being used, and employees’ performance has improved. 

For us, the EAP isn’t just about fixing problems; it’s also about giving our team more power. Our clients will get better service, and our business will do better if our employees are healthy and happy.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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