WorkplaceTrust

From Doubt to Trust: Practical Steps for a Stronger Workplace

From Doubt to Trust: Practical Steps for a Stronger Workplace

The 2025 Edelman Trust Barometer signals a trust crisis, with only 75% of employees believing employers “do the right thing,” down 3 points, amid rising disengagement. 

This HR Spotlight article compiles practical steps from business leaders and HR professionals to bridge this gap. 

Experts advocate radical transparency, regular Q&A forums, and anonymous surveys to foster accountability. 

They stress auditing communications, empowering managers with 1:1s, and involving employees in decisions for genuine inclusion. 

By owning mistakes, aligning actions with values, and addressing “open secrets,” leaders can rebuild psychological safety, boost morale, and drive retention. 

These strategies transform trust from a buzzword to a measurable driver of performance in uncertain times.

Read on!

Dr Alison Edgar
Motivational Speaker, Alison Edgar Ltd

Trust is the foundation of every high-performing team. When it breaks down, so does performance.

The biggest culprit is broken promises. If you say you are going to do something and don’t deliver, you chip away at trust.

That is why I always say: know your own boundaries. It is better to say no upfront than to overpromise and underdeliver.

Building trust means being reliable, consistent, and clear. As leaders, we need to role model that.

When everyone in the business follows through on what they say they ll do, that is when trust is built and results follow.

Consistency Builds Reliable Trust

I’ve witnessed just how quickly employee trust can break down when leadership prioritizes numbers and loses sight of the humans behind them.

One action that significantly impacted us was having regular “unfiltered check-ins” where team members were able to speak candidly about what’s working, and not working, to anyone, without disruption or defending anything.

At first, it was difficult, but where even small pieces of feedback were followed up upon, trust began to be rebuilt.

Human beings anticipate consistency, not perfection. If you promise to listen, do it. That straightforward cycle—listen, act, follow up—is what rebuilt trust faster than any training or HR program could have done.

Unfiltered Check-Ins Restore Morale

Last year, I witnessed firsthand how trust impacts workplace dynamics when our remote team’s engagement scores dropped unexpectedly. This challenged me to completely reimagine our approach to transparency and communication.

We implemented three key changes that transformed our trust metrics within six months: First, we established ‘Open Book Fridays’ where we share detailed company performance data and upcoming decisions with all employees.

Second, we created anonymous feedback channels that actually lead to visible changes – every suggestion gets a public response and action plan.

Third, we introduced ‘Shadow a Leader’ days where team members can observe executive meetings, understanding how decisions are made.

The results were remarkable: employee trust scores rose 27%, and voluntary sharing of concerns increased by 64%.

The key lesson? Trust isn’t built through grand gestures, but through consistent, visible demonstrations of transparency and accountability.

Open Book Fridays Boost Scores

Steven Rodemer
Owner & Attorney for Law Office, Criminal Defense Attorney

Trust in the workplace depends on consistency and accountability. When workers question the honesty of leadership, doubt spreads. To establish trust again, there needs to be transparent communication. Avoid vague messages. Explain decisions and their impacts directly to your team.

Accountability drives trust. Own mistakes openly and provide a clear plan for correction. One organization improved trust by holding weekly forums where leadership answered tough questions without deflecting.

Another implemented an anonymous reporting system, ensuring employee concerns received prompt responses.

Leading by example sets the tone. If employees see leaders ignoring rules or breaking promises, trust erodes quickly.

Demonstrating integrity through consistent actions rebuilds confidence. Rebuilding trust demands effort and time, but starts with clear communication, accountability, and leadership that follows through.”

Transparent Communication Drives Accountability

With my professional background in physical therapy and nutrition, I have a solid understanding of how small actions and consistent habits contribute to predetermined outcomes, or overall wellness, of an individual, encompassing many things including company culture and organizational trust.

Transparency is the first step to rebuilding trust.

When leaders communicate frequently and honestly about organizational goals, challenges, and decisions, people feel included and appreciated.

I do this by providing weekly updates to my company so that we are all on the same page, knowing what is happening and why. This eliminates guessing and uncertainty, as well as further connecting the team as people feel included as we all learn from the same source.

Consistency is also important.

Trust is deepened when an organization can show up consistently in a similar way every day and frequently and consistently follow through on its commitments.

I often explain this in terms of building a fitness regimen – when people see someone consistently demonstrate the actions required together over time, change sticks.

I would encourage leaders to show up as far as making commitments, even small commitments, so that people are engaged and feel like there is a solid structure, and the integrity resides in those people.

Weekly Updates Eliminate Uncertainty

Laura Bouttell
Managing Director, Quarterdeck

Rebuilding employee trust requires deliberate actions that demonstrate integrity rather than mere statements of intent.

Start by practicing radical transparency—share both successes and challenges openly, involving employees in problem-solving.

Active listening is crucial; create psychological safety where concerns can be voiced without fear of repercussion.

Consider implementing regular “trust pulse” surveys to measure progress objectively.

Leaders should focus on developing emotional intelligence to understand employee perspectives (seeking first to understand before being understood).
Consistency between words and actions is non-negotiable—employees observe behavior, not intentions.

Address trust issues through adult-to-adult communication, avoiding parent-child dynamics that breed resentment.

Remember that trust is built in small moments: keeping commitments, acknowledging mistakes, and celebrating contributions authentically. These micro-interactions, not grand gestures, create the foundation for sustainable trust.

Radical Transparency Fosters Inclusion

Moattar Ali
VP of Marketing, HARO Link Builder

After rebuilding trust in three crisis-ridden institutions, I’ve found these counterintuitive approaches are most effective:

Radical Pay Transparency. We have every pay grade and promotion standard. This removed 87% of pay grievances and boosted internal movement by 40%.

“Failure Forums”. Weekly sessions where leaders visit to discuss their biggest mistakes. When our CEO admitted that a losing product bet would cost us $2M, employee trust scores rose by 22 points.

Two-Way Performance Reviews. Employees now rate managers quarterly. We fired two toxic managers after repeated poor ratings, showing we listen. Surveys don’t rebuild trust – they are built on brutal honesty. Our current eNPS score of 82 shows that this is effective.

Pay Transparency Cuts Grievances

Dr Enya Doyle
The Harassment Doctor, Enyadoyle

Accountability is the number one way to increase trust. People are bored and let down by the 100th rewrite of the zero-tolerance policy, and the eLearning module, that doesn’t reflect the reality within your business.

People need to see that their reports when things go wrong – including bullying and harassment – are going to be handled well. They need to see a lack of retaliation for reporting.

They need to know that the senior leaders and Board are investing in listening to their people – and not just for PR.

Colleagues want proof that everyone from intern on month 3 to senior leader in their 18th year will be held accountable.

Employers ought to be more curious about what “open secrets” are driving down trust in the company values and culture.

Ask yourself: “Which colleague would not surprise me to hear had been reported for harassment or violence?” Go from there.

Accountability Tackles Open Secrets

To rebuild trust, start by auditing your internal communication, employees lose trust when they hear company news externally first. Share business goals, metrics, and tough decisions in real time, and explain the “why” behind them.

Set up quarterly leadership Q&A sessions where no topic is off-limits. Make managers the frontline of trust: train them to have regular 1:1s focused on employee growth and concerns, not just performance.

Give employees a say, form cross-functional trust councils or involve them in decision-making on policies that affect their work. Implement anonymous pulse surveys monthly, and publish follow-up action plans to show you’re listening.

Finally, fix inconsistencies, if leadership says one thing but rewards another, trust erodes. Trust isn’t built through perks, but through clarity, consistency, and shared accountability.

Pulse Surveys Show Listening

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

Employee Trust is Dipping: Leadership Steps to Turn the Tide

Employee Trust is Dipping: Leadership Steps to Turn the Tide

The 2025 Edelman Trust Barometer revealed a concerning decline in employee trust, with only 75% believing employers “do the right thing,” down 3 points from prior years, signaling a widening gap amid workplace challenges. 

This HR Spotlight article compiles insights from business leaders and HR professionals on practical steps to rebuild trust. 

Experts emphasize transparent communication, active listening, and following through on commitments to foster authenticity. 

They recommend regular check-ins, psychological safety measures, personalized growth plans, and inclusive practices like cultural competency. 

By owning mistakes, soliciting feedback, and aligning actions with values, leaders can enhance morale, reduce stress, and create environments where employees feel valued, ultimately driving productivity and loyalty in uncertain times.

Read on!

Rebuilding employee trust starts with being honest and consistent. Leaders should show they understand what matters to their teams by listening carefully and acting on feedback.

Transparency matters too – explaining decisions clearly helps people feel involved rather than left out. It also means following through on promises because trust fades when actions don’t match words.

Creating chances for genuine connection through regular check-ins or informal chats helps people feel valued beyond their work.

Owning up to mistakes and taking responsibility can strengthen trust, showing the organisation is made up of real people, not just rules.

Transparency, Consistency Rebuild Employee Trust

Mauricio Velásquez
President & Founder, DTG

Be transparent, don’t just make and share decisions without context or explanation. Explain how you came to make said decision and get input ahead of the decision from all parties involved.

Communicate regularly—state of the business, industry, emerging trends—regular “all hands meetings.” Recommit to Mission, Vision, and Core Values and hold all to account; none of this “Well this person is a Senior Leader—they will not be held to the same standards.”

Is your organization Psychologically Safe? Do we have high or low trust teams? Are you approachable as a Manager/Leader—do you solicit feedback to improve without getting defensive? Are people afraid to share contrarian ideas, suggestions, and recommendations?

Do you think your team members are holding back—for fear of retaliation? Do you allow bullies, toxic people to “roam free and dominate?” SMR Covey says “Leadership is getting results in a way that inspires trust.”

We ask in our Trust-Psychological Safety workshops what we are doing (as Leaders/Managers) every day to Build Trust and Undermine Trust (behaviorally, might be unintentional)? Never say “This was needed to know and you did not need to know”—destroys trust.

Transparent Communication Fosters Psychological Safety

Balaram Thapa
Co-Founder & Travel Advisor, Nepal Hiking Team

Emphasizing cultural competency and inclusive narratives can have a powerful impact on rebuilding trust within the workplace.

When employees see their diverse backgrounds and stories authentically represented and celebrated, it fosters a deeper connection and commitment to the organization.

Creating spaces where employees can share personal stories related to their cultural backgrounds and experiences can be transformative. This practice encourages open dialogue, breaks down stereotypes, and enhances mutual understanding across teams.

As people relate on a human level beyond job titles, trust organically grows. Support these initiatives with clear actions, like incorporating learnings into company policies and celebrations, demonstrating that the company values every individual’s story.

Cultural Stories Enhance Workplace Trust

To rebuild trust in such a scenario, focus on personalizing professional growth. While companies often emphasize generic career pathways, tailoring growth plans to individual skills and aspirations can make a huge difference.

Engage employees in regular one-on-one conversations not just about performance, but about their career aspirations and personal growth goals.

Empower managers to help team members access resources, training, or mentorship opportunities that align with these personal goals. This approach shows that the company values them as individuals, not just cogs in a machine.

When employees feel their unique contributions and potential are recognized, trust grows. This method fosters a stronger, more personal connection between employees and employers, bridging the trust gap effectively.

Personalized Growth Boosts Employee Confidence

Focusing on transparent compensation practices can be an effective way to rebuild trust in the workplace. When employees have a clear understanding of how salaries are determined, they perceive a fair and equitable work environment.

Sharing information on pay ranges and the criteria for promotions or raises demystifies the process and reduces skepticism.

Implementing an open forum or Q&A sessions where employees can discuss their compensation concerns or gain clarity on the company’s financial strategies fosters trust.

This approach, while not as commonly discussed as open-door policies or feedback loops, addresses the fundamental issue of fairness and transparency in the workplace—key factors in building and maintaining trust.

Transparent Pay Practices Build Trust

Shannon Alter
Leadership Coach, Communications Expert & Founder, Leaders Exceed

Trust must be earned and the easiest way to earn trust with your employees is to be open, honest and communicate with authenticity and transparency. As the CEO or team leader, it’s your responsibility to lead by example.

To boost trust, optimism and unlock loyalty, senior leaders need to start here:
Think of your organization as a “handshake” kind of business. Employees want to shake your hand and look you in the eye in the process – that’s how you begin to build trust.

In a fast-paced, hybrid working world, communication is more awkward and more transactional than ever. To combat this, leaders must take time to actually talk with their teams. People want to be seen and heard.

Make interactions intentional. Don’t just show up to your office and hope for the best. Instead, actively seek out opportunities to interact with employees. It works at building connection, a sense of belonging and also trust.

Don’t abandon one-on-ones with your team because you’re busy. These are a prime opportunity to really understand what’s going on in the business, from the very people who are helping you build the business. It’s a great opportunity to listen and show your team that you value them.

Authentic Interactions Drive Team Trust

Rebuilding trust in the modern working world begins with transparency, coupled with consistent action that is closely aligned with the values of the business. I have witnessed this personally while orchestrating moves for clients feeling uncertain: communication and keeping your eye on the ball worked to settle nerves, engender confidence and keep everyone moving in the same direction.

There are some pragmatic considerations too, such as listening to employee issues and easing financial burdens through competitive salary and support programmes – particularly when fears over affordability are a key trust factor.

Managers must also ‘prove’ their credence by honesty about issues and through involving workers in decision-making to stop them feeling excluded.

Creating a culture of inclusivity that encourages difficult discussions about diversity and civility also helps mend broken relationships. Lastly, investing in employee growth through reskilling and career development is a sign of playing the long game and it helps deepen loyalty.

Such efforts build the basis for trust that can lift moral and lead to better business results.

Inclusive Actions Strengthen Employee Loyalty

Renante Hayes
Executive Director, Creloaded

To rebuild trust in today’s workplace, leaders must first embrace consistent, transparent communication. This means sharing both successes and challenges openly.

Second, implement actionable feedback loops where employee input directly influences decisions, with clear attribution when their ideas are implemented.

Third, leaders must visibly demonstrate integrity by honoring commitments, admitting mistakes, and aligning actions with stated values.

Finally, recognize that trust-building isn’t a one-time initiative but requires sustained effort through regular check-ins and accountability measures.

In my experience, trust doesn’t come from grand gestures but from countless small moments of authenticity and follow-through that demonstrate genuine respect for employees as stakeholders in the organization’s future.

Consistent Transparency Increases Trust Levels

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

Authenticity in Action: How Leaders Can Restore Workplace Trust

Authenticity in Action: How Leaders Can Restore Workplace Trust

The 2025 Edelman Trust Barometer reveals a global decline in employee trust, with only 75% believing their employers “do the right thing,” signaling a critical trust gap. 

This HR Spotlight article gathers insights from business leaders and HR professionals on practical steps to rebuild trust. 

From transparent communication and authentic leadership to creating safe feedback channels and consistent follow-through, these experts share strategies to address skepticism while aligning with business goals. 

Their actionable approaches, like visible micro-consistency and employee-centric platforms, offer a roadmap to foster loyalty, enhance engagement, and close the trust gap in today’s dynamic workplace.

Read on!

Jared Pope
Founder & CEO, Work Shield

In light of growing concern around employee trust, one of the most important and actionable steps a company can take is ensuring employees feel heard and protected.

Create a Work Shield to help organizations foster workplaces of integrity and trust by giving employees a secure way to report misconduct–without fear of retaliation.

As the first and only end-to-end third-party misconduct management solution, Work Shield demonstrates a company’s genuine commitment to integrity, which is essential to rebuilding trust.

Secure Reporting Rebuilds Employee Trust

The only way to really rebuild this kind of trust is to actually do the right thing.

From an employee’s perspective, that means being loyal to them, but it can also mean taking moral stands that align with employee values and even making smart business decisions.

Whatever you do, don’t start talking about how moral and trustworthy you are in your internal communications. Let your actions speak for themselves.

Trust is Built by Actions, not Words

Spencer Romenco
Chief Growth Strategist, Growth Spurt

Trust is hard-earned currency in marketing, and it’s not limited to customer relationships, it starts internally.

At our company, we help brands rebuild consumer trust by being there as human, authentic, and transparent.

Employees are the first ambassadors, so trust issues internally have the potential to impact everything externally, specifically how a brand is received by customers.

When we’re talking about rebuilding trust in DTC brands, we’re not giving get-your-corporate-gloss-on PR phrases or “brand tone” tweaks. What we do is tell the truth, show the flaws, and speak openly about product testing, sourcing, and how we set prices.

My number one strategy for trust-building I have discovered is authentic content, whether it’s UGC reviews, behind-the-scenes content, or real-life usage scenarios.

On top of that, we have seen customers get real traction with open talk in their marketing. Instead of hawking perfection, we show customers real problems being solved in real life.

Customers do not require perfection, customers require brands to take responsibility and make something that resonates for them. That’s how you approach trust not through guarantees, but through open books.

So, sure, you can’t simply hang a “We Care About Trust” sign on your page and call it a day, but you can align your people around your brand story because trust starts inside and extends outside.

No company rebuilds trust without genuine alignment on values and communication, internally and externally.

Authentic Content Rebuilds Brand Trust

Where trust is the basis of how we support both clients and employees.

Trust can be rebuilt with employees through continued transparent communication. When decision-makers communicate not just their successes but also their setbacks, they minimize uncertainty and build trust. We regularly and openly discuss with our teams, and this is true even when we don’t share good news.

One of the ways I do this is through regular weekly check-ins which allows for feedback to flow both ways. This allows us to build a culture of feedback where people know they were valued and heard.

Trust is earned under specific actions that align with your words. This means that doing what you say you will is critical.

It is about creating an environment of stability and reliability where employees can speak openly and their contribution is valued. This simple practice significantly increased our trust and engagement within the team.

Transparent Communication Rebuilds Employee Trust

Matt Bowman
CEO & Founder, Thrive Local

After 18 years leading a business with both local and global teams, I’ve learned that rebuilding trust isn’t about grand gestures—it’s about MICRO-CONSISTENCY. Start by over-communicating decisions and the “why” behind them.

Second, put faces to leadership. Let teams hear from people, not departments. I’ve held weekly 15-minute “Ask Me Anything” calls across time zones—those built more goodwill than any memo ever could.

Third, own your missteps publicly and promptly. “We got this wrong. Here’s what we’re doing to fix it,” earns more loyalty than spin.

Trust Rebuilds Through Micro-Consistency

Bennett Barrier
Chief Executive Officer, DFW Turf

I run a field-heavy business in Texas. Turf crews, site leads, logistics. Not a Fortune 500, but we’ve got boots on the ground year-round. And I’ll tell you what erodes trust fastest: telling your team something’s handled when it isn’t. No survey, memo, or bonus program makes up for that.

We had a stretch where we overpromised on equipment upgrades. Said new trucks were coming, better blade kits were ordered, and schedule shifts were being reviewed. None of it hit the calendar fast enough. Morale dipped, not because the gear was late, but because guys stopped believing what leadership said.

So, we scrapped the big talk and flipped the play. We now use what we call visible proof updates.

If we say something’s coming, new trailer, adjusted start time, pay structure tweak, we show the change in writing, confirm it twice, and let crews see the impact within a week. No vague rollouts. No in Q3 noise.

Trust doesn’t drop because people are ungrateful. It drops because they hear one thing and see another.

You want to fix that gap? Get small promises right, every time. If the word doesn’t match the walk, no survey metric’s going to save you. That’s the part the trust barometers miss; it’s not the culture slides that count. It’s the follow-through that lands.

Visible Proof Builds Trust and Follow-Through

Start by listening—really listening.

Run a simple, anonymous BITE7 survey to understand where trust is breaking down across the Seven Critical Needs: Belonging, Belief, Accountability, Measurement, Being Heard, Development, and Balance. Don’t guess. Measure.

Then, act with transparency. Share the results with your team. Own the gaps. Pick one issue and fix it visibly. Small, consistent wins rebuild trust faster than grand gestures.

And finally, tighten your structure. When people know who’s doing what, how decisions are made, and that leadership follows through, trust follows.

Listen, Act, Structure to Rebuild Trust

Rebuilding trust begins with consistent transparency and authentic communication. Employees need ongoing opportunities for real-time feedback, not just annual surveys to feel genuinely heard.

AI-powered platforms that capture employee insights continuously and enable leaders to respond quickly and personally to concerns are essential.

Trust grows when employees see clear follow-through on commitments and receive recognition tailored to their individual contributions. Equally important is leadership modeling accountability by admitting mistakes and demonstrating a sincere commitment to improvement.

This continuous cycle of listening, acting, and communicating builds a foundation where employees feel valued and secure, effectively closing the trust gap and fostering a culture of loyalty and engagement.

Consistent Transparency Rebuilds Employee Trust

Moving people along in their career journeys in a way that maintains trust you’re building through empathy and transparency will require some coaching and investment in training.

Being transparent is great, but if you don’t back it up by showing people you value them by investing in their skills, then why wouldn’t they jump to the next logical conclusion, which is at some point you’re not going to need them? That’s what they’re used to hearing and the leader’s tone on this has not been helpful thus far.

Neither has the decision-making in many sectors where organizations have blindly adopted AI at the expense of people. But in any case, people think they can’t trust the organization that leaves them to figure out how to do all of this on their own.

So you’ve got to help them see it and give them the resources to make the necessary moves to get to where they need to go.

Transparency Needs Investment in People’s Skills

Rabbi Shlomo Slatkin
Certified Imago Therapist & Advanced Clinician, The Marriage Restoration Project

In our work, we’ve seen that the first step to rebuilding trust is creating a safe space for honest, non-defensive dialogue. That means leaders have to go first—they must show humility, take ownership of mistakes, and invite feedback without punishing vulnerability.

From there, consistency becomes key. Trust doesn’t come back all at once—it’s rebuilt one interaction at a time. I often say, ‘The repair is more important than the rupture.’ So don’t aim for perfection—aim for presence. Show up, listen deeply, and make integrity visible through your actions.

Rebuilding Trust: Intentional Effort, Not Time

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

Leading with Trust: Actionable Advice for HR and Business Leaders in 2025

Leading with Trust: Actionable Advice for HR and Business Leaders in 2025

In today’s fast-evolving and uncertain economic landscape, employee trust is a vital yet delicate organizational asset. 

Recent surveys highlight a global decline in trust, signaling a weakening of the employer-employee bond. 

This poses a critical challenge for leaders and HR professionals: how to restore trust and foster a culture of transparency, accountability, and psychological safety to strengthen resilience. 

Drawing from insights of business executives and HR experts, this article offers practical, actionable strategies. 

From ethical leadership to transparent communication and true partnership, these leaders provide a roadmap for creating a workplace rooted in honesty and shared purpose.

Read on!

Meyr Aviv
Founder & CEO, iMoving

In light of the 2025 Edelman Trust Barometer findings, it’s clear that businesses must take bold steps to regain employee trust. 

At iMoving, we prioritize transparency by involving our team in decision-making processes and openly sharing both successes and challenges.

Additionally, fostering a culture of recognition and empowerment can bridge the trust gap, proving that authenticity and accountability are non-negotiable in today’s workplace. 

It’s time for leaders to shift from mere policies to genuine relationships—because trust isn’t built through words, but through consistent actions.

Transparency and Relationships Rebuild Trust

After a stressful Q4 where deadlines piled up and communication frayed, we saw morale dip. 

I started doing something deceptively simple: every end of week, I’d write a “behind-the-scenes” email explaining why leadership made certain decisions that week: what went wrong, what we learned, and what’s next. 

It turned transparency into a routine, not a reaction. Within a month, feedback loops got healthier and cross-team assumptions dropped. 

Trust rebuilds when leaders stop gatekeeping context and start narrating the journey openly even when it’s messy.

Open Transparency Rebuilds Team Trust

A few years back, when the whole company got restructured, I made a stop to productivity due to trust issues which were not caused by any skill shortage. I found out that trust is not a one-off agreement; it is something you do every day.

For transparency to be rebuilt, it should be practiced radically.

Leaders have to speak their business problems out loud and give all workers the freedom to suggest solutions. I hold monthly sessions named “Ask Me Anything” where every issue is up for discussion; these have been built as a foundation for our culture.

The next important thing is the ongoing acknowledgment which, in contrast to just recognizing results, helps employees by reminding them they are appreciated.

Lastly, doing what you say you will do is the most important. Unfulfilled promises destroy credibility even more quickly than any company policy can fix.

The trust that has been stretched, will not restore itself immediately. But with consistent, human-centered leadership, it can be more robust than ever before.

Trust is a Daily Leadership Practice

In my experience running a fast-moving digital marketing agency, trust breaks down when people feel ignored, unclear, or undervalued. 

Rebuilding it requires returning to fundamentals such as clear communication, follow-through, and showing up consistently.

The first thing I do is talk to the team directly, not through memos or long emails but through actual conversations. I ask where things went wrong and what they need from leadership moving forward. Then I act on it. Trust doesn’t come back through promises; it comes from visible changes.


People don’t expect perfection. But they do expect honesty and consistency. If you say you’re going to fix something, do it. If you made a mistake, own it. Small and persistent behaviors are more important than any big speech.

Trust Returns Through Visible Changes

Trust is more than just being correct—it is being authentic.

Thus, we took a leap into complete openness. We made the roadmaps public, acknowledged our errors, and delivered the reasons behind every decision, even when they were not favorable.

To be able to reconstruct trust, you have to show the same effort in three areas: communication, accountability, and involvement. Talk to people often and sincerely—even if there is uncertainty. Apply the same rules on leadership as on the rest of the team. And bring employees into important discussions to make them feel included, not isolated.

Trust is being rebuilt, not through big actions, but through daily proof of the value you attach to people’s time, voice, and wellbeing.

The gap of trust cannot be closed with a single action, but little transparent steps can make a significant difference in a short time.

Honest Transparency Rebuilds Employee Trust

I’ve learned that rebuilding trust isn’t just about fancy programs or HR initiatives — it’s about consistent, tangible actions. Last March, we faced a major trust crisis after a restructuring that didn’t go as planned (honestly, it was pretty messy).

The first thing I did was implement complete financial transparency. I started sharing our quarterly numbers — the good & the bad — with everyone. Not just the executive summaries, but the actual data.

When we missed our Q3 targets, I walked the entire team through why it happened & what we were gonna do about it. That transparency alone boosted our internal trust metrics by ~25%.

One of the biggest wins came from our “open-door Wednesday” policy. Every Wednesday, my office door stays open for 4 hours straight. Any employee can walk in & talk about anything. Sometimes it’s about budgets, sometimes it’s about their career concerns. The thing is, it’s not just about listening — it’s about taking action. When someone pointed out our outdated expense policy was causing frustration, we changed it within 48 hours.

I’ve found that money talks when it comes to trust. We implemented a profit-sharing program that’s tied directly to company performance. Everyone — from entry-level to senior management — gets the same % based on our quarterly results. It’s amazing how trust grows when people can see their direct connection to company success.

But here’s something that might surprise you — I actually started sharing my own mistakes in our monthly town halls. Like when I miscalculated our expansion budget by $500K. Being vulnerable about my own screw-ups has made a huge difference in how people view leadership. They see us as human, not just suits in corner offices.

Communication is crucial, but I’ve learned it needs to be consistent & predictable.

We now have a strict “no surprises” policy for major company announcements. Everything gets communicated at least 2 weeks in advance, with clear explanations of the ‘why’ behind decisions.And speaking of decisions — we’ve completely changed how we make them. Now we use what I call the “3-2-1 method”: 3 possible solutions presented, 2 rounds of employee feedback, 1 final decision with clear reasoning. When we were deciding on our new healthcare provider, this approach led to 90% employee satisfaction with the final choice.

The hardest part for me personally was learning to say “I don’t know” more often. In finance, we’re trained to always have answers. But I’ve found that admitting uncertainty & then following up with research builds more trust than trying to have all the answers immediately.

One thing that’s been particularly effective is our monthly “numbers & narratives” sessions. Instead of just presenting data, we share stories about how our decisions affect real people. When we increased our R&D budget by $2M, we had the actual researchers share how it impacted their work.

From my experience, rebuilding trust takes time — usually 6-8 months to see real change. But the investment is worth it. Our employee retention has improved by 35% since implementing these changes, & our productivity metrics are up significantly.

The most important lesson I’ve learned: trust isn’t built in big moments, it’s built in small, consistent actions over time. And it starts at the top — if leaders aren’t willing to be transparent, vulnerable, & accountable, no amount of programs or initiatives will make a difference.

I regularly discuss this and have many years experience, so I’d love to help! I’ve earned my degree in this area and held leadership positions across institutions such as JP Morgan, Goldman Sachs, and Citi. I can also share your article with my 100,000+ newsletter subscribers.

Rebuilding Trust: Small Actions, Big Impact

No matter the size of the business, always involve employees in decisions that affect them. There is no better way to gain trust than having employees partake in the actions that need to be trusted.

Lack of trust is easy to fall into when decisions are made without input from those you’re asking to have trust in you. People believe in what they have a stake in.

Involve Employees in Decisions to Gain Trust

People first framework – Recently, my program underwent a significant change in leadership. 

My new dean stepped in with a “people first framework” – prioritizing the well-being and interests of the faculty and staff within our college. 

He focused less on what employees could do for him and more on how he could help employees. 

He sought out to engage with faculty and staff on a personal level through actions such as walking the hallways and stopping in to chat or swinging by a departmental happy hour. 

As simple as it sounds, these actions created a shift in the culture of our college – one marked by trust and transparency. 

Seeing how this transformed the culture, as a new leader of my specific program, I implemented a similar perspective – being transparent with budgets and decisions and seeking ways to recognize my faculty members on a personal level.

People-First Leadership Builds Trust and Transparency

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

Trust in Trouble: How to Rebuild Employee Loyalty in a Skeptical Era

Trust in Trouble: How to Rebuild Employee Loyalty in a Skeptical Era

In an era of rapid change and economic uncertainty, employee trust has become one of the most critical, yet fragile, assets for any organization. 

The global dip in trust, as evidenced by recent surveys, serves as a sobering warning that the traditional social contract between employers and employees is quietly eroding. 

This new reality presents a pivotal challenge for leaders and HR professionals: how do you not only rebuild that trust, but also cultivate a culture of transparency, accountability, and psychological safety that makes an organization more resilient? 

This HR Spotlight article compiles invaluable insights from business executives and HR professionals, revealing practical, actionable steps for restoring confidence. 

From strategic communication and ethical leadership to fostering genuine partnership, these experts offer a blueprint for building a trusting workplace that thrives on honesty and shared purpose.

Read on!

Authenticity, Reciprocity Build Trustful Workplaces

In the AI era, employers must prioritize authenticity. Many recruitment and branding materials showcase idealized experiences, creating unrealistic expectations. Companies should be transparent about challenges and opportunities—authenticity is the currency of this era.

Employers must stop being “the bad boyfriend.” They demand notification of additional jobs and become indignant when high performers leave, yet take no accountability for contributing to employee stagnation or the need for multiple income streams. Wanting loyalty without reciprocity is unrealistic. Instead, foster growth for all and keep doors open for employees pursuing their interests, even if that means leaving.

In uncertain times, companies should proactively partner with employees for mutual growth. Jobs are changing rapidly—engage employees to co-actively address future product and service needs. These investments build trust and belonging while preparing both parties for tomorrow’s challenges.

Clay Plowman
Executive Vice President, InCorp Services

Transparency, Inclusion Boost Employee Trust

Treat your people like you would your shareholders; exercise transparency and inclusivity. Inform them of the company’s strategic objectives, systemic financial milestones, and prospective risks, as you would in an investor briefing. Doing so would demonstrate that you respect your employees’ intelligence and empower your people with the information to understand their role in the organization’s success or in helping the company navigate current challenges.

Encourage participation by soliciting their input on core initiatives and involving them in the decision-making processes. When workers feel appreciated as stakeholders, it improves their sense of ownership, which leads to greater commitment, trust, and engagement.

Trust is built and sustained through healthy dialogue and recognition of each employee’s efforts toward the organization’s goals.

Inclusive Decisions Build Trust, Better Outcomes

As a business leader, something I do to establish and maintain trust with my employees is rope them into the big decisions we make.

I understand that when big decisions are made, your employees can often be significantly impacted by them. I also understand that sometimes as leaders, we aren’t able to see things from all angles when making these decisions.

So, by including employees in the conversations, we not only gain better, more well-rounded perspectives which allow us to make better decisions, but we also allow our employees to be honest with their opinions so that we don’t disadvantage them unintentionally.

Josué Moëns
Chief Strategic Partnerships Officer & Co-founder, LumApps

Intranet Hubs Foster Trust, Engagement

Winning employee trust and turning engagement into a shared mission is one of today’s biggest business challenges. It’s not just about defining an inspiring strategy—it’s about connecting every individual to it.

One powerful lever companies often overlook is their intranet.
When reimagined as a true employee hub, the intranet becomes a driver of alignment, culture, and belonging. Done right, it’s far more than a communication channel. Integrated AI helps reduce time spent on low-value tasks, empowering employees to focus on what they do best. Micro-apps enable deep personalization, ensuring better adoption. And embedded micro-learning fosters continuous development, showing real investment in people’s growth.

A well-designed intranet becomes a daily touchpoint—proof that the company is not only communicating but caring. It reconnects people to the company, their role, and their purpose. That’s how trust is rebuilt: not through promises, but through meaningful, empowering tools that make people feel they truly belong.

Nebel Crowhurst
Chief People Officer, Reward Gateway

Consistent Honesty Rebuilds Trust in Change

Moments of change and uncertainty within the economy or a business’ trajectory can significantly impact employee trust. That sentiment can particularly resonate for employees during big structural changes, like acquisitions, mergers or brand transformations. These moments in time can spark uncertainty; people start to ask what’s going to shift, what might be lost, and whether the values they care about will be upheld. It’s a vulnerable time, and trust can be affected quickly.

Rebuilding that trust isn’t about making grand promises or overly polished statements. It’s about showing up consistently with honesty, being transparent about what’s changing and what’s staying the same, listening with real intent, and then acting on what we hear. It takes time, consistency and showing up for employees with authenticity.

A major moment in time that drives uncertainty is a perfect opportunity for business and HR leaders to reiterate their commitment to their employees and foster a work environment that repeatedly builds and retains that trust.

When people see that their voices still matter, that leadership is still aligned with the culture they love, and that business decisions reflect shared values, trust starts to come back, stronger, and more rooted than before.

Sarah Chen
Founder & Principal, Recruit Engineering

Honest Accountability Rebuilds Employee Trust

The stat from the 2025 Edelman Trust Barometer doesn’t surprise me one bit. As a recruiter in the engineering sector, I’ve seen firsthand how trust between employers and employees has quietly eroded. In many cases, distrust has become the default. Candidates often enter conversations assuming the company won’t follow through — and that’s something hiring managers rarely factor into their approach.

Companies need to understand they’re starting from zero. Even if they believe they’re doing things the right way, they’re now competing with the broken promises and bad press of the broader business world. Every time a major company backs out of a commitment or fails to live up to their own standard, it casts a shadow on the smaller players, too.

The solution is wide and genuine accountability from leadership to every tier of workers.

Leadership must be willing to acknowledge mistakes, not just behind closed doors with shareholders or within the C-suite, but on the floor, directly to employees.

This kind of transparency is foundational. That means making time and speaking candidly, even when it’s painful. Employees don’t expect perfection. What they do expect is honesty, accountability, and a recovery plan that feels grounded in the actual work being done, not PR spin.

Acknowledging mistakes in a clear, human way shows that leadership is listening, evolving, and not above the same level of accountability expected from everyone else. Done right, this approach doesn’t weaken leadership — it strengthens it.

Transparency, Action Rebuild Employee Trust

Rebuilding employee trust starts with transparency, followed closely by follow-through.

At Sociallyin, we focus on over-communicating during uncertain times and inviting employee input before making key decisions.

Trust erodes fastest when people feel left out or blindsided. We also prioritize showing—not just telling—by aligning leadership actions with company values. That could mean reevaluating policies that no longer serve your team or acknowledging mistakes openly and correcting courses. The goal isn’t perfection, but accountability.

Finally, we make one-on-one check-ins meaningful by listening more than we speak—because rebuilding trust starts with understanding what broke it.

Aaron A Winder
Owner & Personal Injury Attorney, The Winder Law Firm

Trust Is Built Through Daily Consistency, Transparency

Be Consistent, Rebuilding trust starts with consistency.

Leaders often overestimate how clear their intentions are. At my firm, we make transparency the default, sharing not just what decisions are made, but why. We also involve staff early in change processes and give space for anonymous feedback.

Lastly, we make sure recognition isn’t reserved for wins alone; we acknowledge effort, growth, and accountability.

Trust isn’t restored with grand gestures; it’s built, day by day, through follow-through, respect, and honesty.

Corina Tham
Finance & Sales Director, Cheap Forex VPS

Transparency, Dialogue Rebuild Workplace Trust

As an innovative Business Development Director with expertise in forex and trading solutions, I suggest focusing on open and honest dialogue to restore confidence in the workplace. Begin by addressing employee concerns and frustrations, expressing sincere understanding and actively making an effort to hear them out. Provide regular and transparent updates on company decisions and policies to minimize speculation or confusion.

Cultivating a culture of responsibility is just as vital—leaders should set the standard by admitting errors and demonstrating a dedication to progress.

Facilitating team-building activities can help strengthen connections and foster mutual trust among staff.

Moreover, support professional training initiatives to show commitment to employees’ development and future achievements.
Finally, recognizing small achievements and showing gratitude can uplift morale and help rebuild trust across teams.

Openness and Communication Rebuild Employee Trust

As the founder of Convert Bank Statement, I’ve established a company culture from scratch, learning the ins and outs of crafting a unified and trusting workforce. As someone who has gone through creating a technology solution, I must possess a sensitive understanding of internal dynamics, so I know the practical steps to establish employee trust.

The 2025 Edelman Trust Barometer’s result of a 3-point drop to only 75% of employees trusting their employers is a sobering warning. To close this critical trust gap, I support two non-negotiable pillars:

Radical transparency and Full two-way communication.

At Convert Bank Statement, we actively fight distrust by having weekly “Open Forum” meetings where leadership discusses company performance, strategic changes, and even failures, without hesitation. This dedication to raw honesty and a dedicated anonymous feedback system has been revolutionary.

By six months into these practices, our internal employee sentiment surveys had a 15% boost in employees reporting being “fully informed” on company direction and a 10% boost in those strongly reporting that leadership “acts with integrity.”

Trust is not bestowed; it is painstakingly restored and maintained through demonstrable, consistent openness, showing that employee voices are genuinely heard and part of the company’s journey, not merely its day-to-day operations.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

Mending the Trust Divide: Strategies for a More Engaged Workforce

Mending the Trust Divide: Strategies for a More Engaged Workforce

The 2025 Edelman Trust Barometer, unveiled in January, has sounded a wake-up call, exposing a troubling global decline in employee trust: Only 75% of workers now believe their employers “do the right thing,” a steep 3-point drop from previous years that underscores a widening trust gap in workplaces worldwide.

As organizations navigate a landscape marked by remote work fatigue, economic uncertainty, and a 3.5% unemployment rate (SHRM, 2025), this erosion of confidence threatens morale, productivity, and retention.

The Techronicler team reached out to a powerhouse panel of HR experts and business leaders to confront this pressing challenge with a critical query:

As an HR or business leader, what practical steps would you suggest to rebuild trust and address this workplace challenge?

Their insightful, hands-on strategies—ranging from transparent communication to innovative engagement initiatives—promise to bridge the divide and reignite a culture of trust.

Dive into their expert roadmaps and discover how to transform your workplace for the better!

Read on!

Kurt Uhlir
Chief Marketing Officer, eZ Home Search

Kurt Uhlir

Let’s stop pretending the trust gap is just about layoffs or bad CEOs—it’s about a lack of clarity and connection.

In my experience leading high-growth companies and coaching other GTM leaders, I see two major breakdowns behind today’s erosion in employee trust.

First, there’s a transparency gap:- Too many leadership teams fail to explain the why behind business decisions. I’m not saying share every spreadsheet—but employees should understand the key outcomes the company is aiming for, across different timeframes. Just as important, they need to know how their day-to-day work contributes. Without that, people feel like bystanders. So when leaders say “we missed our numbers,” it doesn’t feel honest—it feels disconnected. In hindsight, employees often realize they could’ve helped—if only someone had taken the time to connect the dots. Leaders need to remember, sometimes you have to go slow to go fast—or go far.

Second, return-to-office mandates have fractured trust by ignoring how distributed teams really operate:- I’ve said this before, and it keeps proving true: Once your team expands beyond a single office, every additional location functionally becomes remote. That’s when your workplace strategy either scales your culture—or erodes it. I’m not hiring people to sit in a building. I’m hiring them to drive results. Many RTO policies send the wrong message: “We don’t trust you unless we can see you.” That’s a culture killer. And the irony? With modern tools, I have better visibility into performance today than ever before.

Rebuilding trust takes more than a town hall or a Slack update. It requires intentional leadership, visible actions, and repeated clarity. Start there—and the culture will follow.

Margaret Buj
Principal Recruiter, Mixmax

Margaret Buj

Trust is built in the small moments- clear communication, fair treatment, and follow-through. At Mixmax, we operate with a lot of transparency: hiring managers and leadership share strategy updates regularly, and we don’t over-promise.

In my coaching work, the companies that retain trust even in hard times are the ones that:

  • Acknowledge uncertainty honestly.
  • Involve employees in decisions where possible.
  • Follow through on what they say they’ll do (e.g., support for DEI, real investment in wellness, not just performative posts).

Trust can’t be rebuilt overnight, but consistency matters. One leader I worked with started weekly “Ask Me Anything” sessions during a reorg – it turned employee anxiety into collaboration.

Dr. Kirk Adams
Disability Inclusion Strategist & Speaker, Innovative Impact LLC

Dr. Kirk Adams

To rebuild trust in the workplace, especially from a disability inclusion standpoint, leaders must prioritize accessibility, representation, and open communication.

Start by embedding disability inclusion into core values and policies. Ensure all digital and physical environments meet or exceed accessibility standards, and provide reasonable accommodations proactively, not reactively.

Establish Employee Resource Groups (ERGs), which are voluntary, employee-led groups that support community and belonging, for people with disabilities. Make sure these groups have executive sponsorship. Inclusive hiring practices, visible leadership commitment, and regular training on disability awareness foster a culture of respect. Involve employees with disabilities in decision-making processes.

Nothing about us without us. Transparent communication about progress and challenges builds credibility and trust. When employees feel seen, heard, and supported, trust follows.

Genevieve Piturro

The change-maker for building trust between management and employees is right in front of us, a truth we’ve always known in our hearts – genuine human connection. It has taken me 25 years to fully embrace the leadership truth that human connection is the expression of love – and love is the key to success for all of us growing our organizations.

Here are a few ways leaders can build trust:

Start each day by asking yourself, “What can I do to bring people together?”: Have some fun and surprise everyone with a long lunch and a game tournament! Try Checkers, Monopoly, even Family Feud! Or, go bigger and bring in a pro to facilitate a Murder Mystery event! While together, highlight uplifting news or updates on a current goal to inspire engaging conversation. Having team fun will last far longer than one day.

“Do you have 30 minutes today? I’d like to know how it’s going.”: Invite someone you’re still getting to know for a one-on-one. Let them know you’re interested in how they’re doing with the project they’re working on and if they have any special weekend or summer plans coming up. Let your heart lead your conversation – it knows exactly what to do – and say.

“What’s one skill that most people don’t know you have?”: It’s SPRING – Take it Outside! Enjoy the smell of flowers and soak up some sun by moving your team – and your conversations outside. Make it fun by ordering a picnic lunch complete with fruit, cheese, sandwiches, chips, and dessert. Start off by asking each team member to answer one question such as, “What’s 1 skill that most people don’t know you have?”

Ruth Rathblott
Speaker, Author, Ruth Rathblott

Ruth Rathblott

The drop in employee trust isn’t just about policies or perks, or just a data point; it reflects something deeper: people don’t feel safe to fully show up at work.

As someone who hid my limb difference for 25 years, I know the toll it takes to pretend everything’s fine—to stay quiet, to overperform in hopes of belonging. That same dynamic plays out in workplaces every day.

And as a former CEO, I also know what it’s like to be in the leadership seat—wanting to build trust with your team, but not always knowing if you’re creating the space for it. It can be lonely. And it takes intentional, consistent work.

When employees feel they have to hide—parts of their identity, their concerns, or their ideas—trust breaks down. And that disconnection quietly erodes engagement, innovation, and retention.

To rebuild trust, leaders need to go first. That means:

  • Naming what’s not being said: Create space for honest, two-way dialogue—not just surveys or check-ins.
  • Modeling vulnerability: When leaders share a challenge or truth, they give others permission to do the same.
  • Valuing difference over sameness: Reward the voices that bring something new—not just the ones that echo the norm.

Trust isn’t a checkbox—it’s a culture. And it starts when people feel safe enough to be seen and ask for the support they need. It’s also a two-way street!

Christopher Migliaccio

I’ve led a law firm through major transitions and understand how trust can make—or—break a professional environment.

Over the years, we’ve built a culture that emphasizes transparency and follow-through.

This is what my experiences have taught me:

One of the most effective ways to rebuild employee trust is to ensure that leadership models accountability.

When something goes wrong, owning the mistake publicly, rather than spinning it, can be more powerful than any team-building activity.

Equally important is the consistency between what leadership says and what it does.

Trust breaks when there’s a gap between messaging and action. It rebuilds when even the small promises are kept.

Finally, give employees a meaningful seat at the table—ask for their feedback, implement what you can, and explain transparently when you can’t.

David Goldstein

Drawing from decades of industry experience, I emphasize that involving employees in meaningful Corporate Social Responsibility (CSR) activities offers profound benefits, especially in today’s uncertain economic climate.

These initiatives don’t just check a box, they foster a powerful sense of purpose and unity when employees work together towards a common cause.

For organizations, they are a way to demonstrate company values in action and a commitment to making a positive impact both for employees and the larger community.

CSR team-building events, like TeamBonding’s Do Good Bus or Charity Bike Build, are opportunities to boost engagement and create lasting, positive memories, transforming team building into genuinely impactful and fun experiences.

Elene Cafasso

The number one way to build trust is to have a high “say/do ratio”. If you say it, announce it or promise it – do it!

Frequent changes in direction lose buy-in because they’re just the “flavor of the month”. Eventually, they’re ignored.

Authentic, frequent communication is the foundation of trust. Speak in conversational language, not PR soundbites.

Even if there’s something you can’t share yet, address the elephant in the room or any rumors. Let folks know when you will be able to share more, or why you can’t do so at this time.

Even if employees don’t like the message, they’ll appreciate your honesty.

Our reptilian brains get triggered when there’s a lack of control, certainty or fairness. Trust is extraordinarily difficult to rebuild if any of these are missing.

Use the Golden Rule and treat people like intelligent adults. It pays off!

Andrea Hayley-Sankaran

Rebuilding trust starts with listening—and really meaning it.

At Lotuswood Farm, we keep things small, intimate, and transparent. But even in a tight-knit team, trust can waver when people feel like their voice doesn’t matter. So I make it a point to ask questions without an agenda, to have open conversations where no one is punished for telling the truth.

I also believe leaders need to show more vulnerability. If you want people to trust you, you have to admit when you’re unsure or when you’ve made the wrong call. That builds emotional safety, and emotional safety builds trust.

When trust is present, people take initiative, offer ideas, and stick around for the long haul—not because they have to, but because they want to.

David Maffei

Rebuilding trust in the workplace starts with strong, consistent communication, and middle managers are the unsung heroes who can make that happen.

As the most trusted source of information, with 57% of employees saying they trust their immediate supervisor “a great deal,” middle managers play a critical role in bridging leadership and frontline teams.

Organizations should provide these managers with timely, transparent updates and encourage two-way communication to further this sense of trust.

Staffbase’s data revealed that 88% of employees who feel well informed about changes also report being happy in their jobs, which ultimately contributes to employee retention and productivity.

Leveraging trusted tools like employee apps, ranked the top source of information by 60% of users, can also further enhance transparency and engagement.

When communication flows clearly and consistently, trust follows.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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