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Hiring a Fractional CMO: 11 Leaders Share Insights

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Hiring a Fractional CMO: 11 Leaders Share Insights

Celeste Levitt
Project Manager, ECA Partners

At ECA Partners, we’ve seen firsthand the positive impact that hiring a fractional CMO can have on a company’s overall marketing strategy and long-term growth.

Hiring part-time C-suite talent in general is an economical solution for companies navigating rapid change, managing major projects, or filling a leadership gap. But cost-efficiency is far from the most persuasive reason to hire a fractional CMO.

Instead, companies should consider how these executives offer a unique blend of agility and specific expertise that can be tailored to their particular needs and challenges in the moment.

Companies can opt to hire fractional CMOs not solely for their general experience, but for their specialized knowledge, niche industry connections, and expertise in field-specific data analytics.

This hiring strategy can therefore allow marketing teams to maximize the potential benefits of a CMO.

Jim Kreinbrink
CEO, Hyper Dog Media

As the president of an SEO agency, I understand the value of a fractional CMO, especially for businesses operating on a tight budget or in their growth phase. Hiring a fractional CMO provides the benefit of gaining high-level expertise without the long-term commitment or cost of a full-time executive.

However, the primary drawback rests in their lesser involvement in daily operations compared to an in-house CMO. This means a potential lack of understanding of the company’s vision, culture, and team dynamics. I believe the decision to hire a fractional CMO needs to be influenced by company size, business growth phase, and most significantly, the specific marketing needs of the business.

Anna Parvatova
Brand Manager and Creative Director, SNS Nails

I can see how a fractional CMO can be valuable in specific cases. In particular, it would make so much sense in a startup that’s starting to dip its toes into scaling and expansion but doesn’t have the resources yet to hyper-specialize. A fractional CMO can fill in the void left by a non-existent marketing team to make sure the organization’s marketing goals are strategized and delivered.

However, I don’t think of a fractional CMO as a permanent solution. Eventually, the organization will have to think of building its internal marketing team that’s fully committed to the organization’s goals and voice. Any company that gets stuck with a fractional CMO for an indefinite time is either not growing or getting itself stuck in a bottleneck.

That doesn’t take away from the immense value that a CMO brings to the table, however. As is the case with the fractional CFO, a fractional CMO allows an organization to leverage industry-leading expertise for a fraction of the cost of hiring an internal team.

Ryan Keiffer
CEO, Track 2 Consulting

Most smaller companies (less than $20M) and non-profits of all sizes don’t have the budget to hire a full time CMO. But they’re at a distinct disadvantage to larger competitors if they have no C-level marketing insight to guide them. A fractional CMO engagement gives them that critical strategic leadership, whether the need is for 10% or 75% of a full time CMO.

Our Fractional CMO clients get tremendous value from our work leading their strategy, optimizing their marketing staff and vendors, avoiding costly missteps, and maintaining focus and energy on the bigger picture: purpose, effectiveness and results.

And, as a Fractional CMO, our clients can trust that we are focused purely on their best interests because we have no interest in encouraging them to spend more money on marketing. We receive no financial incentives or kickbacks from any vendors or other marketing expenditures.

Joy Bian
Sales and Marketing Manager, RELYIR

As the Marketing Manager for a globally recognized artificial grass manufacturer, I see the potential value in hiring a Fractional CMO. The strongest influence on this perspective is the potential for obtaining high-level guidance and expertise without the full-time investment.

For instance, in the dynamic and competitive artificial turf market, having a Fractional CMO ensures we benefit from top-tier marketing strategies and innovation, while also maintaining financial prudence. Plus, it holds the possibility of bringing an external view into existing processes, which can prove beneficial in identifying improvement areas or untapped opportunities.

Therefore, in scenarios where the company is expanding or transitioning, this hire could provide key strategic insights with the flexibility to scale back when necessary.

Lens Watson
Public Relations Manager, ELEHEAR

The idea of hiring a fractional CMO can be highly beneficial for businesses like ours at ELEHEAR, where innovation drives us. When we deal with niche technology like hearing aids, the need for specialized marketing insight is paramount.

A fractional CMO brings diverse industry experiences to the table, contributing to a fresh perspective that helps in strategizing our marketing efforts. They offer tailored advice, focusing exclusively on areas that need improvement. That being said, businesses need to be ready for a high degree of adaptability that this position demands, due to its very nature of offering fractional time and attention.

Saugat Adhikari
Co-Founder, Magical Nepal

Drawing from my digital marketing background, I’d assert that hiring a Fractional CMO can be an excellent strategy depending on a company’s needs.

The most significant advantage is the wealth of experience brought to the table. Fractional CMOs often come with years of diverse experience across industries, enabling them to develop and execute versatile strategies effectively. They provide startups and SMEs access to top-tier marketing expertise that may be financially unviable to maintain full-time.

Conversely, the critical drawback is the lack of full-time availability. This limited engagement may result in less commitment and fewer contributions to the culture and inner workings of the organization.

Therefore, whether or not a Fractional CMO is a good fit largely depends on the specific needs, budget, and long-term goals of the company.

Greta Maiocchi
Head of Marketing & Admissions, OPIT

As the Head of Marketing and Recruitment at OPIT, I see significant advantages in hiring a Fractional CMO, especially for start-ups and mid-sized companies.

The most compelling point in favor is access to top-tier marketing expertise at a fraction of the cost. A fractional CMO can bring industry insights, strategic direction, and a vast network without the full-time commitment. This means companies benefit from the strategist’s knowledge and experience, which can efficiently drive marketing efforts and facilitate growth.

However, it’s important to ensure the CMO understands the company’s vision and culture, as alignment here is crucial for success.

So, while the cost efficiency is a major pro, the potential lack of cultural understanding could be a con to consider.

Sarah Mitchell
Marketing Director, Relyir

From my perspective, one key factor shaping my view is the access to high-level expertise that may otherwise be financially strenuous for small to mid-sized businesses.

By hiring a Fractional CMO, companies can tap into a wealth of knowledge and experience to implement strategic marketing goals without having to bear the full-time executive salary.

However, the potential downside could be a lack of deep understanding of the company’s unique culture and objectives because of their divided attention between multiple clients.

It’s essentially a balancing act between acquiring top-tier expertise and maintaining an in-depth understanding of your business.

Peter Lewis
CEO, Strategic Pete

One thing they often appreciate is the ability to get high-level marketing expertise right when they need it, without the full-time commitment.

For example, a client of mine needed to overhaul their go-to-market strategy for a product launch but didn’t have the budget or need for a full-time CMO. We worked together for six months, nailed the launch, and then they scaled back once they were on solid ground.

On the flip side, a potential downside is ensuring everyone’s on the same page. If the company’s goals aren’t crystal clear, or if the team’s not aligned, it can create some disconnect.

I’ve seen this happen when the objectives aren’t well-defined—suddenly, you’re not sure if you’re rowing in the same direction. That’s why upfront clarity and regular check-ins are non-negotiable.

David Sides
PR Marketing, Gori Law Firm

In my experience, the strongest pro for hiring a Fractional CMO is the access to high-level marketing expertise without the full-time cost. As a law firm, we need sophisticated marketing strategies, but we don’t always need (or can’t always afford) a full-time CMO. A Fractional CMO brings a wealth of experience from various industries, which can lead to fresh, innovative ideas for our firm’s marketing.

They can help us stay current with digital marketing trends and provide strategic guidance on our overall marketing approach. This is especially valuable in the competitive legal field where standing out is challenging. We’ve found that a Fractional CMO can give us the strategic oversight we need while allowing our in-house team to handle day-to-day execution.

However, it’s important to find someone who can truly understand the unique aspects of legal marketing and our firm’s specific needs. The right Fractional CMO can significantly boost a law firm’s marketing efforts, providing expert guidance without the need to hire a full-time executive.

This approach offers flexibility and specialized knowledge that can really make a difference in how we reach and engage potential clients.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing their insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

Recent Posts

6 HR Best Practices to Cater to the Global Workforce

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Matthew Ramirez HR Spotlight
Natalia Brzezinska, Marketing & Outreach Manager, PhotoAiD
Piotrek Sosnowski - Terkel HR Spotlight
Grace He - HR Spotlight

6 HR Best Practices to Cater to the Global Workforce

Global Workforce Challenges HR Spotlight

Translate Your Brand Effectively

When you are trying to cater to a global audience, you need to translate your brand effectively. This means knowing the cultural nuances of your target markets and communicating your brand identity in a way that resonates with them.

Matthew Ramirez HR Spotlight

When you are trying to cater to a global audience, you need to translate your brand effectively. This means knowing the cultural nuances of your target markets and communicating your brand identity in a way that resonates with them.

Matthew Ramirez, CEO, Rephrasely

It also means knowing how to adapt your brand identity to different mediums. For example, your website may need to look different in China than it does in the United States, and your social media posts will need to look different in both countries as well. Getting the details right will help you reach a wider audience and grow your brand in new markets.

Matthew Ramirez, CEO, Rephrasely

Be Flexible With Policy

When you’re catering to a global workforce that’s multinational and culturally diverse, you need to come to terms with the simple truth that people can differ greatly from one another. Rules that work within one culture might not work at all in another, and vice versa. You need to be flexible with your policies and adapt well to the working realities of different cultures and the rules that define them.

Natalia Brzezinska, Marketing & Outreach Manager, UK Passport Photo

Prioritize Diversity and Inclusion

This is important for catering to a global workforce because it helps create a work environment that is welcoming and respectful of all employees, regardless of their background or identity.

We need to consider that global teams are often made up of employees from a variety of different cultures and countries, each with their own unique experiences, perspectives, and needs. We have to cater to such a diverse group to increase employee satisfaction and productivity.

Piotrek Sosnowski - Terkel HR Spotlight

When you are trying to cater to a global audience, you need to translate your brand effectively. This means knowing the cultural nuances of your target markets and communicating your brand identity in a way that resonates with them.

Piotrek Sosnowski, Chief People & Culture Officer, HiJunior

In addition, prioritizing diversity and inclusion can also help companies better serve their customers and clients by being better equipped to understand and meet the needs of a diverse customer base. It can also help companies build a positive reputation in the community and attract top talent.

Overall, prioritizing diversity and inclusion can lead to a range of positive outcomes for the company and its employees, and is overall a highly ethical stance.

Piotrek Sosnowski, Chief People & Culture Officer, HiJunior

Avoid Culture-Specific Language

As a leader in a global workforce and a transplant worker myself, I understand the importance of avoiding colloquialisms in company communications.

Grace He - HR Spotlight

In a remote setting, it can be difficult for multicultural coworkers to feel connected and included. By avoiding colloquialisms, I strive to create an environment where everyone feels comfortable and respected.

Grace He, People & Culture Director, Teambuilding.Com

In a remote setting, it can be difficult for multicultural coworkers to feel connected and included. By avoiding colloquialisms, I strive to create an environment where everyone feels comfortable and respected. I want to ensure that our company’s communications are clear and accessible to all, regardless of background or culture.

I believe that by taking this extra step, we can create a more inclusive and welcoming environment for all of our coworkers.

Grace He, People & Culture Director, Teambuilding.Com

Keep Recognition in Mind

Peer-to-peer recognition makes a vast difference in engaging employees. Recognition helps people find purpose and motivation. This can be delivered through a formal recognition platform, but we can also do recognition by highlighting what a person did in an email or team meeting.

Tony Deblauwe, VP, Human Resources, Celigo

Invest in Staff Cultural Education

Investing in staff integration programs is one of the greatest challenges for a globalized workforce. Keeping staff from feeling isolated is essential, even in a remote workforce, as people can risk feeling as if their specific local needs are not being considered in company growth.

Kristina Ramos - Terkel HR Spotlight

Investing in the opportunity for staff to experience how a co-worker lives in his/her city or country can help to breed team solidarity and communication, which furthers innovation and productivity.

Kristina Ramos, Reverse Recruiter, Find My Profession

Investing in the opportunity for staff to experience how a co-worker lives in his/her city or country can help to breed team solidarity and communication, which furthers innovation and productivity.

Kristina Ramos, Reverse Recruiter, Find My Profession

Undoubtedly, each of these best practices play a crucial role in welcoming a global workforce and helping your organization dip into the unique set of advantages they bring with them.

More importantly, it also helps these employees feel at home in an organizational setup they’re probably experiencing for the first time in their career.

Do you have a best practice or tip you think will provide added direction to an HR team handling a global workforce? Or is there another insight you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

7 Leaders on Why Working from the Office is Better than Remote

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Matthew Ramirez HR Spotlight
Logan Mallory - Terkel HR Spotlight
Aviad Faruz
Shaun Connell - Terkel HR Spotlight
Seth Newman - Terkel for HR Spotlight
Jonathan Duarte HR Spotlight
Tali Ditye, PhD - Terkel HR Spotlight

7 Leaders on Why Working from the Office is Better than Remote

Why an In-Office Work Environment is Better Than Remote

From having camaraderie and friendships to reducing your meeting count, here are seven answers to the question, “Remote work may make all the waves, but there are plenty of reasons office work environments work better than remote. What are your reasons?”

  • Camaraderie and Friendships
  • Leveraging Team Energy
  • Group Brainstorming Sessions
  • Establish Culture and Community
  • Instant Feedback
  • Mentorship for Young Professionals
  • Not Everything Needs to Be a Meeting

Camaraderie and Friendships

Many people are opting for office work environments over remote work, which is understandable, but there are so many reasons office work environments work better than remote.

One of my favorite reasons is the camaraderie and friendships that are formed in an office. There is nothing better than walking into your office on a Monday morning and catching up with your coworkers. You learn about their weekends, their kids, and their significant others. This is something that is just not possible in a remote work environment.

Matthew Ramirez HR Spotlight

There is nothing better than walking into your office on a Monday morning and catching up with your coworkers. You learn about their weekends, their kids, and their significant others.

Matthew Ramirez,
CEO, Rephrasely

Also, you have access to all of your coworkers at all times in an office. If you need help with a project, you can just walk over to their desk and ask for help. This is not possible in a remote work environment. In remote work environments, you can feel you are all alone and don’t have anyone to turn to if you run into a problem.

Matthew Ramirez, CEO, Rephrasely

Leveraging Team Energy

There’s something about the energy created when you’re sitting near and with your team. Brainstorming sessions go better, people collaborate more effectively, not to mention the fun and inside jokes that get created. You can’t replace those in a remote situation. Leveraging that energy absolutely has a positive business impact.

Logan Mallory, Vice President of Marketing, Motivosity

Group Brainstorming Sessions

For many employers, the office provides a unique space for employees to come together and work collaboratively. Office environments offer group brainstorming sessions, collaborative problem-solving, and an opportunity to have meaningful conversations in person that may not be as easy to communicate via text or video call.

This can help spur creativity and innovation within teams. In addition, office work environments can create a sense of camaraderie and team spirit, which makes employees feel connected.

Aviad Faruz, CEO, Faruzo

Establish Culture and Community

An office work environment promotes a sense of culture and community among employees. Working together in an office space allows employees to build relationships, collaborate on projects more effectively, and foster a sense of teamwork and camaraderie. 

Shaun Connell - Terkel HR Spotlight

Working together in an office space allows employees to build relationships, collaborate on projects more effectively, and foster a sense of teamwork and camaraderie. 

Shaun Connell,
Founder, Writing Tips Institute

The office can be a great place to socialize and develop relationships with colleagues, which can help to increase job satisfaction and productivity. It also encourages open communication and creative problem-solving, which can be difficult to achieve when working remotely.

Shaun Connell, Founder, Writing Tips Institute

Instant Feedback

There’s nothing like getting that instant feedback on a project or an idea. Our owner and I are constantly in each other’s offices bouncing ideas or thoughts off each other.

When you work remotely, it’s nearly impossible to get that camaraderie between us. There’s something about an in-person flow that develops into potential ideas, and this sometimes disappears over online communication. The instant feedback between ideas and thoughts helps push projects to the forefront or sweep them under the rug.

Seth Newman, Director, Sporting Smiles

Mentorship for Young Professionals

While hybrid and remote work has a lot of efficiencies for managers and seasoned professionals, it’s not always an empowering experience for young professionals. 

Jonathan Duarte HR Spotlight

For younger professionals, working hand-in-hand, or in a real “team” setting, is invaluable for knowledge and career growth, and mentorship.

Jonathan Duarte,
Founder & CEO, GoHire

Early in my career, I was lucky to work on some consulting projects where I worked hand-in-hand with very experienced team members who I could lean on, ask quick questions of, and ‌absorb and learn from. A couple of months later, I realized I still needed that team support, and I still need it today, but now I know where to get it. 

For younger professionals, working hand-in-hand, or in a real “team” setting, is invaluable for knowledge and career growth, and mentorship. I’ve never seen mentorship like this work in a remote/hybrid work environment.

Jonathan Duarte, Founder & CEO, GoHire

Not Everything Needs to Be a Meeting

We have found that achieving a good balance between remote and in-person work, such as three days in-person and two days remote, is best for productivity and morale.

Tali Ditye, PhD - Terkel HR Spotlight

Communication is key, and there is no substitute for being in the same room. On the morale side, we find that in-person work is better for avoiding miscommunications during chats and virtual meetings.

Tali Ditye, Ph.D,
Editor-in-Chief & Co-Founder, Mommyhood101.Com

On the productivity side, we find that in-person work is better for quickly resolving minor issues that arise during the workday without scheduling and attending lengthy virtual meetings. Not everything needs to be a meeting, and we can resolve many questions that arise during the day with a quick in-person chat.

Communication is key, and there is no substitute for being in the same room. On the morale side, we find that in-person work is better for avoiding miscommunications during chats and virtual meetings.

Not everyone is a great communicator over chat or email, and it can be very difficult to perceive subtle non-verbal cues that can help you correctly interpret someone’s intent. Did Jane really intend to use that tone in her chat message? Probably not, and likely avoidable through in-person communication.

Tali Ditye, Ph.D, Editor-in-Chief & Co-Founder, Mommyhood101.Com

The Reasons Seem To Add Up, Alright!

While the debate is set to continue, each of these reasons put forth by leaders at the workplace are indeed valid enough to warrant the call to return to the office. Of course, employees have their own reasons to battle it out and stay put on their decision to choose the remote work environment instead.

What every company and its workforce need is an honest review of specific work requirements and a decision that helps both parties reach an agreement.

Do you have a take on why an in-office work environment works better than remote? Or do you have an opinion that goes against this line of thought? Or is there another insight you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

Employee and Organizational Well-being: A Burnout Prevention Strategist’s Guide

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Employee and Organizational Well-being: A Burnout Prevention Strategist’s Guide

Companies everywhere are looking for innovative ways to improve workplace health and wellness. An epidemic of burnout and quiet quitting have companies searching for solutions that support employee well-being and, ultimately, the organization’s health. 

Here are 3 practical and efficient solutions to help you tackle burnout and promote employee and organizational well-being.

1. Create a psychologically safe environment to talk about stress and burnout

Fear is the primary reason employees do not talk to their manager about the stress and burnout they’re experiencing. Fear of losing their job. Fear of losing respect. Fear of losing the next big promotion.

Fear is a powerful motivator. Even though employees are stressed, worn out, and burnt out, they’re afraid to talk about it. Rather than finding long-term solutions to their health and productivity challenges, they give as little as possible as they work on fumes.

The first step toward building a sustainable workplace health and wellness plan is to develop a psychologically safe environment to discuss stress, challenges, and burnout.

So how do we do this? By modeling from the top. Leaders must demonstrate that it’s not only safe to talk about stress but encouraged. Here are a few ways leaders can model appropriately.

  • Update your out-of-office reply and email signature to clearly state your working hours. Perhaps include a statement, such as, “I will respond to your email within my working hours. There is no expectation to reply until you are at work.”
  • Send an email to employees at the end of the day, saying, “I’m heading home from work now to be with my family. I hope you enjoy your evening as well.”
  • Post as much on your social media channels about your rest life as your work life. Make work-life balance something to celebrate.

2. Train managers to have emotionally intelligent conversations with direct reports

Most managers care for those they supervise and want to see them succeed. Part of doing so is having conversations about productivity, effectiveness, and stress management.

During a recent workshop I presented to leaders of a national, multi-site corporation, a leader mentioned having gone to counseling to help with her stress levels. I asked what made her feel safe to not only access her benefits package counseling resources but share having done so with colleagues. She said her manager shared a story of a time of great personal stress and the impact a counselor had on her well-being. When her manager admitted reaching out to a counselor, she felt it would be ok to do so herself, which was a life-changing decision.

Here are a few recommendations for how managers can authentically open the wellness conversation while prioritizing effective work practices and employee well-being.

  • Help employees understand expectations, discuss which tasks are high, medium, and low priority, and train employees to manage their day and week based on importance. While workloads may be high, acknowledging them and helping employees prioritize their work can create a huge advantage.
  • Ask those you manage how they are doing, and genuinely listen. Respond with empathy to show you truly care. Ask what you can do to help.
  • Authentically share how you deal with stress, including the resources that have helped you most.
  • You will build trust by seeking to understand your direct reports’ struggles and responding with empathy. When employees trust your intentions, they are more likely to engage with resources provided by the company.

3. Implement quarterly burnout assessment checks to improve employee wellness and productivity.

A challenge of workplace wellness programs is collecting data on the plan’s efficacy. For example, how do you know what is causing employees the most significant workplace stress and which initiatives are making a difference?

Research shows six factors create burnout in an organization:

  • Overwhelming workload
  • Lack of control
  • Lack of reward
  • Lack of community
  • Lack of fairness
  • Conflicting values

These factors speak to company culture and cannot be fixed with a simple day off. Organizations often do not see a significant return on investment with their workplace wellness plans because initiatives do not address the root causes of employee stress.

By identifying and understanding the six factors affecting employees, organizations can manage workplace stress with short-term resource solutions and long-term culture design.

Why burnout is relevant now

I have created the most comprehensive Burnout Assessment available and offer it free to companies worldwide. The assessment provides both a Professional Profile based on the six factors noted above and a Personal Profile, evaluating the effects of burnout on a person’s health.

Companies across sectors use the Burnout Assessment, including corporate, non-profit, healthcare, and educational institutions. It provides a free, people-focused, data-driven assessment to evaluate critical cultural factors causing workplace stress.

Start with leadership

Download the free Burnout Assessment. 

  • Engage the leadership team, which, depending on your organization, may mean the C-Suite, Directors, or senior management team. Explain that the company is looking to strengthen its workplace health and wellness plan and will use the Burnout Assessment to evaluate employee stressors and risks. The leadership team will be the first to complete the assessment to create an authentic and psychologically safe process for all.
  • Ask leaders to complete the assessment, and be prepared to share their results during the next leadership team meeting.
  • During a leadership meeting, ask questions about what it felt like to complete the assessment, what the outcomes represent, and how to have psychologically safe and emotionally intelligent conversations with direct reports once the Burnout Assessment is implemented company-wide.

Implement the Burnout Assessment company-wide

  • Have managers send the Burnout Assessment to those they oversee, explaining the company’s vision to strengthen workplace health and wellness.
  • Invite direct reports to complete the assessment and prepare to discuss the results in a one-on-one meeting. I recommend asking employees to disclose their Professional Profile only, which will give you the data you’re looking for, as the Personal Profile may feel too personal and private.
  • Ask employees thoughtful questions, such as, “What did you notice?”, Do you have any concerns?” and “What changes would help you?”
  • Offer support and resources to address the challenges exposed by the assessment. Point to company workflows and automation, benefits packages, and employee assistance programs.
  • Re-evaluate quarterly and compare results to see where improvements have been made and what cultural shifts need to happen.

Over time, you will notice themes and patterns emerging as you implement the Burnout Assessment across your organization. You may find that certain factors arise in specific departments within the company, allowing you to address issues specifically and accurately. Because ultimately, happy, healthy employees create healthy organizations that thrive.

About Bonita Eby

Bonita Eby is a Burnout Prevention Strategist and CEO of Breakthrough Personal & Professional Development Inc., specializing in burnout prevention and wellness for organizations and individuals at the intersection of health and leadership development.

Download your free Burnout Assessment today.

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Like Bonita, do you have a resource, insight, or story to share with our readers?

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6 Tools and Platforms to Make an HR Team’s Life Easier

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Linda Scorzo CEO, Hiring Indicators
Hilary Kozac VP of Marketing, LivSmooth
Laura Martinez, Consultant, PersonalityMax
Yongming Song, CEO, Live Poll for Slides
Amer Hasovic, Content Writer, Love & Lavender
Brett Ungashick CEO & CHRO, OutSail

6 Tools and Platforms to Make an HR Team’s Life Easier

An HR team has a lot to do even on a day that does not have them lining up and conducting interviews, meeting with hiring managers to understand their requirements, or putting to work retention strategies that keep their workforce engaged. And without the right list of tools and platforms backing them up, it would indeed be difficult for any HR team to get any work done, let alone create impact.

6 Tools and Platforms Recommended by Leaders

Here are six tools and platforms these leaders set up to make things easier for their HR teams

  • Reveal 
  • A Good Communication Tool
  • Workday
  • Human Resources Management System
  • Google Drive
  • BambooHR

Reveal

In order to improve hiring, HR teams should be making use of reliable pre-hire assessment tools that can give their companies a definitive edge when it comes to employment recruiting. So, in my opinion, an HR team that isn’t taking advantage of the best pre-employment testing software, like Reveal, is truly missing out.

Linda Scorzo CEO, Hiring Indicators

Reveal is a dependable, accurate assessment platform that puts companies in the best position to identify high-potential employees and fill open positions with them.

Linda Scorzo, CEO, Hiring Indicators

Reveal is a dependable, accurate assessment platform that puts companies in the best position to identify high-potential employees and fill open positions with them. What’s more, pre-employment testing can help HR teams improve employee retention rates. The benefits of pre-hire assessment tools speak for themselves!

Linda Scorzo, CEO, Hiring Indicators

A Good Communication Tool

The right mix of tools and platforms can make a big difference for an HR team. Having the right tool or platform the team can always depend on can be extremely helpful. One tool or platform that an HR team can always depend on is a good communication tool. Communication is essential for HR teams, as they need to be able to communicate with employees and managers.

Hilary Kozac VP of Marketing, LivSmooth

Communication tools can help the team stay organized and efficient and make better decisions about HR-related matters.

Hilary Kozak, VP of Marketing, LivSmooth

A good communication tool will allow the team to stay organized and efficient. The communication tool is one essential tool that the team can always depend on. These tools can help the team stay organized and efficient and make better decisions about HR-related matters.

Hilary Kozak, VP of Marketing, LivSmooth

Workday

It is a cloud-based platform that can help organize, simplify and ease the tasks of HR personnel. It is a provider of enterprise cloud applications for finance, HR, and planning. It has many features and functionalities. With the right tools, it can help save unnecessary costs, time, and effort.

Laura Martinez, Consultant, PersonalityMax

Workday can help change the HR staff’s daily experience. It will help them focus on tasks that need more urgent attention. It simplifies work processes and policies.

Laura Martinez, Consultant and Content Writer, PersonalityMax

Workday can help change the HR staff’s daily experience. It will help them focus on tasks that need more urgent attention. It simplifies work processes and policies. It can enhance performance and help the organization in achieving its set goals.

Laura Martinez, Consultant and Content Writer, PersonalityMax

Human Resources Management System

The HRMS is a one-stop shop for human resource management to store, retrieve and manage human resource data and processes while still remaining compliant to changing tax laws and labor regulations. Rather than having to organize data in physical files, HRMS allows the human resource department to access employee profiles, schedules and attendance lists.

Yongming Song, CEO, Live Poll for Slides

The HRMS is a one-stop shop for human resource management to store, retrieve and manage human resource data and processes while still remaining compliant to changing tax laws and labor regulations.

Yongming Song, CEO, Live Poll for Slides

The HR team can always depend on a HRMS to save time when accessing employee data, generating payrolls and planning workforce. HRMS is the HR team’s best friend because it makes it easier to manage employee benefits, efficiently manage overtime and arrange employee training and development.

Yongming Song, CEO, Live Poll for Slides

Google Drive

For me, it’s Google Drive. I’ve used it for everything from creating a new document to uploading files to sharing them with my team members. The best part about Google Drive is that you can access it from anywhere – and it’s totally free!

Amer Hasovic, Content Writer, Love & Lavender

Google Drive is great for sharing files because it’s so easy to use. You can access your files from any device and they’ll be there when you need them. You can also share those files with anyone you like.

Amer Hasovic, Content Writer, Love & Lavender

Google Drive is great for sharing files because it’s so easy to use. You can access your files from any device and they’ll be there when you need them. You can also share those files with anyone you like. It’s perfect for distributing documents or newsletters, as well as collaborating on projects with colleagues and clients. Another thing I like about Google Drive is how much space you get for free 15 GB! That’s more than enough room to store all of your documents and photos (or even videos) in one place.

Amer Hasovic, Content Writer, Love & Lavender

BambooHR

Having worked at a few different startups, the technology stacks always change from company to company, but one platform that I find tremendous value in everywhere I go is BambooHR.

Brett Ungashick CEO & CHRO, OutSail

It may not be a perfect system for larger, more complex companies, but at the smaller startups I’ve worked in, BambooHR provides a lot of user-friendly functionality at a great price point and backs it up with great support.

Brett Ungashick, CEO & CHRO, OutSail

It may not be a perfect system for larger, more complex companies, but at the smaller startups I’ve worked in, BambooHR provides a lot of user-friendly functionality at a great price point and backs it up with great support.

Brett Ungashick, CEO & CHRO, OutSail

The right tools and platforms can make all the difference to an HR team’s performance

While this lineup is a favorite with these leaders, there are plenty of other tools and platforms out there that help an HR team increase efficiency, save time, enhance resource mileage, and provide more value to their functions. 

Does your HR team have a favorite tool or platform that makes their work easier? Let us know if you have one that you think should absolutely make this list! 

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

5 Effective Ways to Motivate Your HR Team

by

Tim Toterhi, CHRO, Plotline Leadership
Yongming Song, CEO, Live Poll for Slides
Amer Hasovic, Content Writer, Love & Lavender
Luciano Colos, Founder & CEO, PitchGrade
Lindsey Hight - Terkel for HR Spotlight

5 Effective Ways to Motivate Your HR Team

Here are 5 ways to motivate your HR team:

  • Spotlight the Impact of Your Team’s Work
  • Increase Interaction With Employees to Put a Human Face to Your Work
  • Create Opportunities for HR Team Members to Get Together Outside of Work
  • Give Your Team a Sense of Purpose by Recognizing Their Impact on the Company Culture
  • Encourage Teamwork as Well as Having Fun Together as a Team

Spotlight the Impact of Your Team’s Work

It’s easy to feel overwhelmed when your department’s to-do list reads like a copy of War and Peace. That is why it’s important to pause and appreciate the breadth and depth of the impact their work has on the company.

Tim Toterhi, CHRO, Plotline Leadership

As an HR pro, what you do saves money, reduces risks, and propels the organization to increase both top-line value and bottom-line results. Want to motivate your HR team?  Hand them a mirror.”

Tim Toterhi, CHRO, Plotline Leadership

Let’s face it. HR isn’t just HR anymore. It’s also marketing and communications and digital strategy with elements of IT, Legal, Finance, and Big Data-management sprinkled in. As an HR pro, what you do saves money, reduces risks, and propels the organization to increase both top-line value and bottom-line results. Want to motivate your HR team?  Hand them a mirror.

Tim Toterhi, CHRO, Plotline Leadership

Increase Interaction With Employees to Put a Human Face to Your Work

HR teams deal with people. While their work involves analyzing multiple processes and reporting HR data, the human resource department experiences an unfair reputation as the majority of employees do not trust their HR. Putting a human face on the data they report daily through improved internal employee communication gives the HR team the motivation to keep going. Rather than spending time analyzing complex data, HR can spend more time interacting with employees and putting a human face into the work that they do.

Yongming Song, CEO, Live Poll for Slides

I motivate my HR team to keep delivering its best by involving them in strategic plans. I ensure that the HR team plays an integral part in strategic workforce planning and recognizing their efforts when there is a good performance.

Yongming Song, CEO, Live Poll for Slides

I motivate my HR team to keep delivering its best by involving them in strategic plans. I ensure that the HR team plays an integral part in strategic workforce planning and recognizing their efforts when there is a good performance. I also encourage them to communicate with the workforce and have healthy professional relationships.

Yongming Song, CEO, Live Poll for Slides

Create Opportunities for HR Team Members to Get Together Outside of Work

How does an HR team find the motivation to keep going? One of our biggest challenges is staying motivated as a team. We work hard and long hours, but we also want to make sure we’re not taking advantage of our employees’ goodwill, and that means finding ways to stay focused on building our relationships with them.

Amer Hasovic, Content Writer, Love & Lavender

We work hard and long hours, but we also want to make sure we’re not taking advantage of our employees’ goodwill, and that means finding ways to stay focused on building our relationships with them.

Amer Hasovic, Content Writer, Love & Lavender

One way we do this is by creating opportunities for our team members to get together outside of work. For example, every year, we host a holiday party in which employees bring food from their home countries and share stories about what makes them feel most at home. It’s a great way for us all to get out of the office and into a space where we can relax – and bond over shared experiences. Another way we stay motivated is through training sessions on topics like communication skills and conflict resolution. These are important topics because they help everyone feel like they have an equal voice in the company – which can be especially challenging when you’re working remotely.

Amer Hasovic, Content Writer, Love & Lavender

Give Your Team a Sense of Purpose by Recognizing Their Impact on the Company Culture

There is no better feeling than when you’ve been involved in a project that you’re proud of and when you lead a team that’s been able to deliver and make a difference.
It’s the reason that a lot of people end up in HR, and it’s what keeps them going.
HR professionals want to have that impact, and they want to be able to feel that they’re making a difference. That’s an important thing to keep in mind when you’re building your HR team and when you’re building your company culture.

Luciano Colos, Founder & CEO, PitchGrade

HR professionals want to have that impact, and they want to be able to feel that they’re making a difference. That’s an important thing to keep in mind when you’re building your HR team and when you’re building your company culture.

Luciano Colos, Founder & CEO, PitchGrade

You need to give people that sense of purpose and sense of impact. It’s going to drive their performance, and it’s going to drive their feelings of fulfillment and satisfaction. If you can’t do that, then you may not be able to get the best out of your workforce. To get the best out of your workforce, you need to give them a sense of purpose, a sense of impact, and a sense of meaning. I think that HR is the most important group within a company because they influence the company culture.

Luciano Colos, Founder & CEO, PitchGrade

Encourage Teamwork as Well as Having Fun Together as a Team

Our HR Team finds the motivation to keep going by having a good team that works well together and has fun at work. We take our work seriously, but we also find the time to have fun every once in a while.

Lindsey Hight - Terkel for HR Spotlight

Our HR Team finds the motivation to keep going by having a good team that works well together and has fun at work. We take our work seriously, but we also find the time to have fun every once in a while.

Lindsey Hight, HR Professional, Sporting Smiles

This could be as simple as decorating our office and dressing up for Halloween or getting employees together to do a tour of our company while learning the history around it.

Lindsey Hight, HR Professional, Sporting Smiles

A Motivated HR Team Equals Overall Performance and Productivity

When your HR team is motivated and working at optimal levels, this energy helps them bring to the floor various resources and solutions that drive the overall performance and productivity of the company. The positive and go-getter attitude of the HR team is where it all begins, and it is this energy that trickles down to the rest of the workforce too. All this makes a motivated HR team one of the most essential components in an organization that aims for growth and success. 

As lone rangers driving entire organizations, how does your HR team find the motivation to keep its own clan going? What is one thing that motivates (or how do you motivate) your HR team to keep delivering its best?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.