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Personal Branding at Work: Perspectives from HR and Business Leaders

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Personal Branding at Work: Perspectives from HR and Business Leaders

In today’s digital age, employees’ personal branding can amplify organizational reputation, but policies vary widely. 

This HR Spotlight article compiles insights from business leaders and HR professionals on how strict or flexible their companies’ policies are regarding employees sharing expertise while referencing their roles. 

Experts highlight flexible approaches that encourage authentic sharing, boosting both individual credibility and company visibility, provided confidentiality and professionalism are maintained. 

They stress guidelines over rigid rules, fostering trust and engagement. 

From real estate to creative industries, these strategies balance personal growth with brand integrity, turning employees into ambassadors who drive business value while building their own professional presence.

Read on!

Erik Wright
Founder & CEO, New Horizon Home Buyers

At our business, our employee brand policy is deliberately loose because we believe that employees who share their knowledge and brand also enhance the business’s reputation. 

Employees are free to blog about a project they’re proud of, appear as a guest on a podcast, or write a LinkedIn post about lessons learned within their role, as long as they’re not sharing confidential news about sensitive information and are professional ambassadors of the business. 

Our loose policies, rather than strict scripts, enable genuine voices to shine through while still protecting our brand image. It has created more inbound interest from partners and customers who first hear about us through an employee’s post or article. 

I think of it as a win‑win that builds trust within the market and pride within our team. Our people are the face of our business, and their authenticity is what helps to establish our brand.

Loose Policy Boosts Authentic Branding

Ryan McCallister
President & Founder, F5 Mortgage

At F5 Mortgage, we have no objection to employees developing their own brand; we are all in to support them anywhere, as long as they do not compromise the core values of the company.

Personal branding is a useful thing but it is important that anything that mentions their presence at F5 is done in a way that portrays our integrity and professionalism. Employees are allowed to post industry knowledge, useful tips and mortgage information, however, the information should be accurate and should support our messaging.

We give importance to openness and clarity in our communications. Employees can demonstrate their competence and contribute knowledge but it is necessary that personal branding of employees should not distort the services of the company and should not bring about conflict of interests.

The target is to make sure that their personal brand leads to the expansion of their career and the image of F5 Mortgage.

Flexible Branding Aligns with Values

Wesley Kang
Founder, Realtor 1099Cafe

Most real estate companies encourage agents to build personal brands because our success directly benefits the brokerage through higher transaction volumes and commission splits.

At Realtor1099Cafe, I actively encourage team members to share expertise on social platforms, write market analysis content, and speak at industry events while clearly identifying their affiliation with our company. Personal branding builds credibility that attracts better clients and higher quality referrals that benefit everyone.

I think that real estate operates differently than traditional employment because agents function as independent contractors who need personal brands to generate business rather than employees representing corporate messaging. Our policy requires accuracy in market information, professional communication standards, and disclosure of business relationships but gives agents freedom to express expertise authentically.

The key guidelines involve avoiding controversial topics unrelated to real estate, maintaining professional image in all communications, and ensuring content quality reflects well on our company reputation. Agents cannot make claims about market conditions or investment advice without supporting data.

My approach involves providing content templates, market research, and social media training that helps agents build effective personal brands while staying compliant with industry regulations. Successful agent personal branding creates referral networks and repeat business that generates long term value for both individual agents and our brokerage.

Smart firms understand that restricting personal branding in relationship based industries like real estate actually hurts business development and competitive positioning.

Agents’ Branding Drives Business Growth

Jeremy Golan
SHRM-CP, CPHR, Virtual HR Hub

We encourage all of our team to wear our logo in public as this promotes positive social exposure and brand exposure.

We encourage our teachers to discuss success stories, assuming that names and other details are kept confidential. We have a unique identity in the community, one built on optimism, growth and inclusion.

If someone were to make a controversial comment, while attached to our brand digitally, it would be best to include a disclaimer. However, this has never happened and this policy has been kept on the backburner.

We recognize that our advantage is in our people, who positively represent us whether they are on or off the clock.

Encourage Branding with Confidentiality Rules

Carl Rodriguez
Founder & Marketing Head, NX Auto Transport

Proverbially speaking, this allows breathing room to employees. How? Well when you allow for them to leverage the skills they have built under your mentorship, on their own personal platforms, first of all they are not deceiving anyone. What they are saying is simply the truth.

The reason HR and leaders can feel agitated is because it threatens their security. It reflects the fact that an employee may grow too big for the company and end up branching out. But in my opinion, that should be the goal of any authentic leader.

If anything, employees will thank you for it and work harder for you. They will want to repay you. If you stifle an employee by scrutinizing them, they’ll end up quitting after burning out.

Think of it this way too. If they hold you in high regard because you let them build their brand, who knows they might grow with you rather than away from you.

What if they offer you a partnership that helps you explore uncharted territory and prove more lucrative than what you could have managed alone.

Authentic Branding Fosters Employee Loyalty

Corina Tham
Finance & Sales Director, Cheap Forex VPS

At CheapForexVPS, we support a well-rounded approach to employees showcasing their knowledge through personal branding while referencing their positions.

From my role as a Sales, Marketing, and Business Development Director, promoting thought leadership is vital for advancement—both individually and organizationally. That said, it’s important to align personal branding efforts with the company’s principles and messaging to ensure uniformity and reliability.

Honesty and expertise foster confidence, whether you’re sharing insights on trading techniques, creative marketing strategies, or SEO approaches.

I personally strive to ensure that my contributions not only emphasize my professional skills but also represent CheapForexVPS’s dedication to quality. It’s about crafting a mutually beneficial scenario where your personal development enhances the company’s achievements—always with a blend of finesse and careful planning.

Thought Leadership Enhances Company Image

Eugene Leow Zhao Wei
Director, Marketing Agency

Our policy on employee branding is flexible, as long as it’s honest, respectful, and doesn’t misrepresent the agency.

We actually encourage team members to post insights, share behind-the-scenes wins, or even critique trends, referencing their role here is fine if they’re speaking from real experience.

The only hard lines are around confidentiality and making sure personal views aren’t confused as official statements. When done right, personal branding benefits both sides.

A strategist sharing a campaign tip or a developer walking through a build not only builds their credibility but reinforces our reputation as a skilled, thinking agency. In short, speak freely, but keep it grounded and real.

Flexible Policy Promotes Genuine Expertise

Gregory Shein
CEO, NOMADIC SOFT

At Nomadic Soft, we take a flexible yet guided approach to employee branding. We actively encourage our team to share their expertise publicly whether through LinkedIn, conferences, or niche communities as long as it aligns with our core values and client confidentiality standards.

We’ve found that allowing employees to build personal credibility enhances trust in the brand itself. However, we do provide a branding guideline that outlines what can be publicly associated with the company, especially in sensitive sectors like FinTech and Healthcare.

Early on, we were overly restrictive, which stifled initiative and missed thought leadership opportunities.
The shift toward guided flexibility created more visibility for both our talent and services. My advice to other companies: don’t fear visibility trains for it.

Empower your team to represent the brand authentically while remaining aligned with business goals.

Guided Flexibility Boosts Brand Visibility

Jamilyn Trainor
Owner & SPM, Mullerexpo

Generally speaking, at Müller Expo, we try to take a very relaxed stance on team members sharing work-related posts and contributions, as long as they are doing so properly and respectfully.

I share a lot of what we are building at the booth, where things went wrong (and how the team re-grayed them), and weird little wins that no one is aware of during event day. And I am not alone by any means.

We do not have a rigid “brand police” process. Just simple things: don’t bust out client stuff, don’t be sneaky, and make sure what you post adds value.

Honestly, it has been good for us. Some of our best B2B leads came from people just seeing our team share things on LinkedIn or Instagram.

It shows we are not corporate robots, we are actually human. I think it is good for our junior team as well. It makes them feel invested in that they are not just working at Müller Expo, but instead like they are building a reputation with Müller Expo.

Relaxed Branding Sparks Valuable Leads

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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The Geopolitical Hedge: Is Distributed Talent the Answer to Protecting Inclusion Goals?

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The Geopolitical Hedge: Is Distributed Talent the Answer to Protecting Inclusion Goals?

Navigating political upheavals that challenge diversity, equity, and inclusion goals requires innovative workforce strategies. 

This HR Spotlight article compiles insights from business leaders and HR professionals on whether a global remote workforce can safeguard DEI objectives. 

Experts highlight that global remote teams can enhance diversity by accessing talent across borders, buffering against regional instability. 

However, they caution that remote work alone isn’t enough without intentional inclusion policies, equitable resource access, and hybrid models to foster collaboration. 

By combining global hiring with robust cultural frameworks, these strategies ensure DEI goals remain resilient, creating inclusive environments where all employees feel valued despite external political pressures. 

Read on!

Sergiy Fitsak
Managing Director & Fintech Expert, Softjourn

Based on our experience, developing a global remote workforce can be an effective strategy to maintain diversity goals during political disruptions.

We’ve observed that remote work structures enable organizations to build teams across geographical boundaries, creating natural diversity that enhances both creativity and productivity.

However, remote work alone cannot address all the complex challenges posed by political upheavals, and organizations must also develop comprehensive policies that specifically address inclusion and equity issues regardless of work arrangement.

Global Remote Teams Buffer Against Political Diversity Threats

Justin Belmont
Founder & CEO, Prose

A global remote workforce can be part of the answer, but it’s not a silver bullet.
On the plus side, hiring globally means you’re not limited by one country’s politics—you can keep teams diverse even if local laws or social climates shift.

But the catch is, diversity on paper doesn’t equal inclusion in practice.

If you’re not building systems where remote employees actually feel heard, safe, and supported, you’ve just scattered people across time zones without solving the deeper issue.

The real win is combining global hiring with intentional culture work—otherwise you’re just exporting the same problems to new zip codes.

Remote Workforce: Beyond Geography to Genuine Inclusion

Wynter Johnson
CEO, Caily

It’s true that remote workers haven’t been cracked down on in the same way that domestic ones have, but that doesn’t mean there isn’t a risk here.

There’s no telling when or if the current administration will target remote outsourcing, putting companies in the spotlight again. Another key issue here is that remote workers, especially in an office that also has in-person workers, don’t integrate into the company culture in the same way.

Just because you make diverse hires doesn’t mean you’re actually including them in a meaningful way.

Remote Work Faces Potential Risks Beyond Cultural Integration

Mike Qu
CEO & Founder, SourcingXpro

Building a global remote workforce can be a strong buffer against political upheavals that disrupt diversity, equity, and inclusion goals.

When teams are spread across multiple countries, no single region’s instability can derail hiring pipelines or limit representation.

At SourcingXpro, we worked with partners in three continents, which allowed us to maintain balance when one market faced sudden restrictions.

However, remote structure alone is not enough. It must be paired with intentional DEI policies, transparent pay standards, and tools that ensure equal voice across time zones. Otherwise, existing inequities can simply shift online.

The real advantage comes when global remote teams are supported by systems that make inclusion sustainable regardless of local politics.

Global Teams Shield Diversity Goals Amid Political Upheaval

Illustrious Espiritu
Marketing Director, Autostar Heavy Duty

For a small business like ours, a “global remote workforce” isn’t a reality.

Our team has to be on the ground. But we do have to deal with unforeseen political upheavals that can affect our supply chain and our relationships with our customers.

So, is a global remote workforce the answer? No. The answer is to build a business that is a direct reflection of our values. The key is to see our business not just as a business, but as a community of people who are united by a shared sense of purpose.

When a political upheaval threatened our business, our response wasn’t to go remote. It was to be proactively transparent with our suppliers and our customers. From an operations standpoint, we called our suppliers and asked them how we could help. From a marketing standpoint, we created a new message that was a direct reflection of our values: “We’re a flexible, adaptable business that is here to help you get through any challenge.”

The impact this had was a massive increase in our business’s resilience. Our suppliers and our customers saw that we were a company that was honest and transparent. The biggest win is that we learned that the best way to handle a political upheaval is to be a company that is a direct reflection of its values.

My advice is simple: stop just hoping for the best. You have to be a person who is proactive and who is willing to build a business that is a direct reflection of your values. The best way to overcome a crisis is to be a leader who is honest and who is transparent.

Values-Based Business Trumps Remote Work During Crisis

Piotr Zabula
CEO, Feedink

While a global remote workforce can be part of a strategy to maintain diversity during political upheavals, our experience suggests it isn’t a complete solution.

When we implemented fully remote work, we encountered significant challenges including missed deadlines and ineffective mentorship for junior employees, particularly those from diverse backgrounds who benefit from direct guidance.

A more sustainable approach combines remote work flexibility with intentional in-person collaboration through hybrid models, ensuring both global talent access and the structured support needed for inclusive team development.

Hybrid Models Outperform Fully Remote for Inclusive Development

Jeremy Golan
HR Manager, Virtual HR Hub

DEI is a winner when it comes to divergent thinking and creativity, but the benefits are limited with a fully remote workforce.

Maybe you want to signal inclusivity when it comes to hiring, but the real magic is when different people come together and collaborate in person.

While virtual work attracts a higher volume of candidates—due to lifestyle benefits and traffic—colleagues rarely develop strong bonds that translate into increased productivity.

To benefit from both formats, consider a hybrid approach—with a minimum number of days in the office—paired with team-building activities.

In-Person Collaboration Maximizes Diversity Benefits Over Remote

Christopher Pappas
Founder, eLearning Industry Inc

At our company we understand that the political landscape can present challenges that impact diversity, equity and inclusion (DEI) goals.

While a global remote workforce offers flexibility it is important to note that it is not a standalone solution. Remote work can be a tool for inclusion, but it should not be the sole strategy.

Businesses need to look beyond just enabling remote work to truly support a diverse and inclusive workforce.

Achieving DEI requires a holistic approach that goes beyond offering remote opportunities. We must implement strategies that ensure equal access to resources for all employees including those in politically unstable regions.

We must foster a culture of inclusivity where all workers feel supported and valued. By focusing on equitable practices and creating opportunities for everyone to thrive we can ensure that our DEI efforts are comprehensive and impactful.

Remote Work: Tool Not Solution for DEI Goals

George Fironov
Co-Founder & CEO, Talmatic

Remote work has fundamentally transformed how we approach workforce diversity, creating opportunities to build truly global teams regardless of political circumstances.

We’ve observed that hiring has evolved into a global talent competition, with candidates now evaluating potential employers based on flexibility, culture, and remote work arrangements.

While a distributed workforce can help insulate organizations from some regional political impacts, it’s important to recognize that remote work alone isn’t a complete solution to complex DEI challenges.

Companies must still develop intentional strategies to foster inclusion across distributed teams.

Global Teams Expand Diversity Despite Political Constraints

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Leadership Habits: Dropping the Bad, Picking Up the Good

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Leadership Habits: Dropping the Bad, Picking Up the Good

Effective leadership hinges on evolving habits to meet modern challenges. 

This HR Spotlight article compiles insights from business leaders and HR professionals on one leadership habit they intentionally dropped and one they adopted in recent years, along with the tangible outcomes. 

From abandoning over-control to embracing empowerment, or shifting from reactive availability to strategic clarity, these leaders reveal how purposeful changes drive success. 

Their approaches foster stronger teams, enhance efficiency, and build innovative cultures, providing practical lessons for leaders navigating today’s complex business landscape with intentionality, trust, and sustainable impact.

Read on!

Alanna D’Antonio Garcia
Co-Founder & CEO, Evoke Realty

I have slowly had to reprogram myself from certain leadership habits.

One habit in particular that I dropped was making myself constantly available to our agents. Leaving my calendar wide open assuming they would make meetings with me, and then feeling deflated when no one scheduled time with me. It led to burnout, blurred boundaries and small resentment that started to fester. In turn, I replaced it with the habit of protecting my time and energy.

Now I set clear availability windows and require agents to get on my calendar via my assistant. This way I can prioritize deep, intentional conversations over constant accessibility.

The direct outcome ended up being a win-win for everyone. I was able to take control of my calendar with less frustration, protect my peace and it created a healthier dynamic with the agents and gave me the capacity to focus on vision, strategy, and scaling our brokerage.

Protecting Time Boosts Leadership and Results

Aaron Kenny
Founder & HR Delivery Consultant, A1HR Consulting

I consciously dropped the habit of over-explaining decisions to my team in an attempt to gain buy-in.

While transparency is key, I realised I was diluting clarity by over-justifying every move. In its place, I adopted a habit of framing decisions around clear business priorities and trusting my team to engage or challenge constructively if needed.

The outcome? Quicker alignment, less second-guessing, and a stronger culture of accountability. This shift allowed me to lead with more conviction, and my team responded by stepping up with greater ownership and initiative.

Clarity and Trust Replace Over-Explaining

Corina Tham
Finance & Sales Director, Cheap Forex VPS

One leadership practice I intentionally let go of was micromanaging my team.

I found it hindered innovation, dampened enthusiasm, and stopped my team members from reaching their true capabilities. Instead, I embraced delegating responsibilities with confidence and offering clear direction from the outset. This shift cultivated a sense of ownership and responsibility among the group.

The result was increased efficiency, better-quality results, and a more energized and committed team dynamic.

Delegation Replaces Micromanagement for Growth

Oleksii Kratko
Founder & CEO, Snov

The habit I buried was treating my calendar like a Tetris game of back-to-back meetings, jamming every gap with “efficiency.”

In our early days, I’d review minor code commits between investor calls, mistaking motion for momentum. This created a culture of performative busyness where engineers stopped proposing wild ideas, fearing I’d micromanage execution.

Now, I practice “trust sprints”: quarterly experiments where I delegate one mission-critical project with zero oversight. Last quarter, I handed our team a blank check to rebuild our compliance engine, no approvals needed for 90 days. They returned with an AI architecture so elegant it reduced customer onboarding by 40%.

My team now sends Loom updates titled “Look what we built without asking!”, which are some of the proudest notifications I receive.

Sometimes leadership means removing yourself from the equation so brilliance can breathe.

Trust Sprints Empower Team Brilliance

Karen Watts
Founder, DomiSource

Early on, I thought good leadership meant fast response times. Be available, be reactive, fix things in real-time. It nearly broke me. I was solving the same fires over and over because I wasn’t stepping back to notice why they kept happening.

Now, I log it. I watch for patterns. If it shows up more than once, it earns a place in the system. That shift is why DomiSource runs clean – and why I don’t get midnight calls anymore.

The direct outcome? Fewer “hero moments,” more sustainable execution. My team doesn’t need me in a panic. They need structure, and they get it.

Leadership is about being calm enough to build something that holds, with or without you.

Systematic Leadership Beats Fire-Fighting

Felicia Shakiba
CEO & Executive Coach, CPO PLAYBOOK

The habit I let go of: Always being available. I used to think responsiveness showed strong leadership, but it created bottlenecks and drained both me and my team.

The habit I adopted: Weekly time blocks for deep thinking—no meetings, no distractions. It’s now the most productive part of my week and has helped me make clearer, faster decisions.

That one shift set a new tone for how my clients lead too—especially during high-pressure growth or turnaround moments. When leaders model focus, the rest of the organization follows.

Time Blocking Improves Leadership Focus

Vanessa Anello
Certificate Program Strategist & Facilitator, Workforce Charm

I dropped the habit of trying to control team energy.

Not only was it ineffective, but it was exhausting. I used to try to micromanage momentum, especially as a Facilitator for live certificate programs and workshops (“Welcome, everyone! Let’s stay energized!”).

Now I lean into deliberately shaping the sensory and emotional cues of a room instead of dominating the conversation. This means using lighting, sound, spatial cues (props, material placement , camera angle, are my hands in the shot?- yes that matters, gallery view vs speaker view, using the reaction buttons, interactive tools, etc.) and even pauses to change how people feel.

It’s not just what they hear. I don’t harp on “Be on camera!!!”.

One unexpected benefit was that participation shot up in my workshops and our cert programs. The shift from message-driven to energy-calibrated leadership created more resonance and less resistance. It’s high-leverage, low-cost and almost never taught.

Energy-Calibrated Leadership Creates More Resonance

Nate Chang
Chief Marketing Officer, Sequel Brands

I dropped the habit of being the central problem-solver and instead adopted a leadership style rooted in trust and alignment. 

I thrive in fast-paced, high-pressure environments, but I realized that real momentum comes when the team moves in sync, not just quickly. 

We’ve built a culture of shared ownership by creating space for others to step up, contribute and lead within their roles. It’s not about individual decisions; it’s about shared clarity and collective direction. 

That shift has empowered my teams to move confidently, make smart calls and keep each other accountable. 

The result? More cohesion, faster execution and creativity that resonates because it’s built through collective purpose, not just individual drive.

Trust, Alignment Replace Central Problem-Solving

Jason Post
Founder & Director, Retirement Home Insider

When I started getting promoted into leadership roles of greater responsibility, I became uber focused on results.

In leadership meetings, it was regularly a conversation that started:
“Where are we on….”, “How are we doing…”? My meetings were always driven by questions around whatever project, or metric my department was chasing.

After a while, my messaging became stale and my team began to tune me out.

One day I was with a colleague and he was with a leader on a conference call. He started by saying – “How can I help you?”

I realized later he was focused on their needs, in order to get his objectives met.

It was a mic drop moment – stop being focused just on your goals – you can achieve more by helping your team as well.

Every conversation I have now, includes a standard question “What can I help YOU with?”

Lead With “What Can I Help You With?”

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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80% Employees Report A Positive Experience With AI At Work. How Can HR Build On That?

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80% Employees Report A Positive Experience With AI At Work. How Can HR Build On That?

By Mary Rizzuti, Partner at EisnerAmper

As the use cases for artificial intelligence in the workplace have multiplied, so have questions about how organizations can use this technology most effectively. A recent survey by EisnerAmper of 1,000 employees across a range of industries, who have used AI at work in the past year, found that 80% reported a “positive” experience. Furthermore, 64% of the employees said they are using the time saved through AI to do more work – confirming the potential of the technology to automate and accelerate repetitive tasks, while freeing users to focus on higher-value activities.

And yet, it is not clear that the majority of employers are building on these positive outcomes to maximize the benefits of AI platforms. Let’s look at some key reasons why this is the case – and what HR professionals can do about it.

One challenge is that a sizeable number of employees, 27%, claim they don’t know who is leading the AI efforts at their company. This “leadership vacuum” implies that employers could be doing more to actively encourage the use of AI, and to focus on its most relevant and productive applications.

Another obstacle to the wider adoption of AI is its underutilization in onboarding. Fewer than 20% of the survey respondents said their organizations use AI for onboarding. Yet, nearly 92% of employees who did experience AI during onboarding described the process as “very positive” or “somewhat positive”. This disconnect suggests that employees might be more comfortable using AI – and using it in ways most beneficial to their employers – if they experienced the technology from the “get go” at onboarding time.

Employees Outpace Employers in AI Adoption

There are a number of other complications related to the use of AI in a corporate environment. One of the most significant issues is whether the company plans to employ internally developed AI systems, or adopt off-the-shelf products. Employees need clear direction on what the corporate policy is in this case, and whether the use of externally sourced AI programs is permissible.

Last, but certainly not least, employees need to have greater clarity about the implications of AI for their jobs, in order to alleviate concerns and foster more “buy-in”. More than half of the employees surveyed (almost 52%) were “strongly” or “somewhat” concerned about potential job changes or displacement due to AI. And 74% said that “people should be compensated” for their AI experience and skill.

Clear Direction Needed from Company Leaders

Given the findings noted above, organizations should consider the following actions:
We strongly advise companies to establish a Steering Committee to take the lead in AI adoption. Ideally, the Steering Committee would consist of members from across the organization, representing a range of responsibilities and functional capacities. It is important to include employees at different levels of seniority, not just senior executives, as newer team members are more likely to be active users of AI.


– The Steering Committee should assess all the ways that AI may be (or is already) applied to the company’s operations and develop an appropriate deployment strategy, including clear priorities. For example, is AI being used for internal functions, such as an HR chatbot, or in external-facing roles, such as customer service, among other uses? Understanding how employees “on the ground” are utilizing these systems will be essential to adopting an effective AI strategy.


– Apply AI more broadly to the onboarding process so employees “get the message” early on that it is intrinsic to the organization. One caveat, however, is that the AI-driven onboarding process should not take place in a vacuum. Use of AI during onboarding will be most beneficial if the company is truly committed to and delivers on the use of artificial intelligence on an ongoing basis.


– Once the Steering Committee has established the AI strategy and top priorities, leadership needs to frankly assess the impact on employees. While some functions will likely be replaced by AI systems, there may be opportunities for upskilling some employees or shifting some team members to other areas. Over the long term, it will be important to implement clear processes for transitioning employees who AI displaces.


– As for whether or how to compensate employees who acquire advanced AI skills, an increase in base pay is probably not the best option, as it may lead to long-term structural salary inflation. A better solution might be a spot bonus or stipend, which would incentivize AI mastery without up-ending pay scales.


– As with all change, clear, consistent communication is key to managing concerns, encouraging engagement and acceptance, and soliciting input for continued improvement.

The above observations show that, in many cases, employees are actually ahead of their employers in unlocking the value of artificial intelligence. To realize AI’s vast potential, organizations would be well-advised to take a more strategic and intentional approach to deploying the technology in the workplace.

Assess, Prioritize and Communicate

Mary Rizzuti is a Partner at EisnerAmper and Practice Leader of HR Advisory and Outsourcing and Compensation Resources. With over 25 years of experience in compensation and human resources consulting, Mary has gained significant expertise in evaluating, designing, and developing creative compensation and human resources programs across all industries and business sectors.

Mary coordinates and executes business development initiatives while building strong working relationships with clients and strategic partners. With extensive experience within the not-for-profit and private company sectors, Mary provides clients with comprehensive consulting in executive compensation, salary administration, sales compensation, and performance management. Also included in her scope of expertise is interpreting market data and providing guidance to senior leadership and boards of directors on applying best practices and aligning market data to each company’s unique environment.

About Mary Rizzuti

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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From Autopilot to Purpose: Transformative Habit Shifts

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From Autopilot to Purpose: Transformative Habit Shifts

Leadership habits shape organizational success, and adapting them intentionally can yield transformative results. 

This HR Spotlight article gathers insights from business leaders and HR professionals on one habit they consciously dropped and one they adopted in recent years, along with the direct outcomes. 

From abandoning micromanagement to embracing delegation, or shifting from over-efforting to seeking ease, these leaders reveal how small changes drive big impact. 

By fostering trust, empowering teams, and prioritizing clarity, their strategies enhance collaboration, boost efficiency, and create thriving cultures, offering actionable lessons for leaders navigating today’s dynamic business landscape.

Read on!

John Baldino
President, Humareso

I have pushed back on leader-centric branding. As a founder, it is a default for an organization to focus on the high-profile leader.

This often created bottlenecks in workflows, business development and customer success.

Being deliberate in pushing leadership to others in the organization and doing so in outward ways has proven valuable to both individual contributor development and brand identity.

Distributed Leadership Builds Brand Identity

Brittany Rogars
Founder & CEO, SKF Practice Solutions

I’ve been that manager. The one who caused good people to quit. If I am honest, that’s a pretty hard pill to swallow, but it’s true.

So when I started my own business in 2022, I made myself a promise: I will never be the reason someone dreads coming to work. But saying it and living it were two very different things. To actually become the kind of leader I wanted to be, I had to make two major shifts:

– I had to let go of the belief that I had to know everything. Somewhere along the way, I picked up this idea that being a leader meant having all the answers. Spoiler alert: it doesn’t. What does it mean?

It means hiring people who are better than you in areas where you’re weak. Trusting them. Learning from them. And genuinely celebrating when they shine… even when (especially when) they surpass you.

– I had to give my team clarity and trust. We did that by building our rulebook, not a dusty policy binder, but our core values: Authenticity, Knowledge, Efficiency, Accuracy, Gratitude, Integrity. These aren’t just words we stuck on the website. They are everything. We talk about them in daily huddles. We hired them. We fire them. Every single person on my team knows where we’re going and how we’re getting there, because our values are committed to memory and engraved on their hearts.

Those two shifts changed everything. My business took off. Our goals stopped feeling like wishful thinking and started becoming reality. And my team? They became more confident, capable, and engaged than ever.

As the CEO of a growing consulting company, this evolution didn’t just help the business grow, it gave me the space to lead with vision instead of just managing chaos.

If you’ve ever looked around and thought, “This isn’t working”… it might be time to look inward. Because real leadership? It’s not about control. It’s about clarity. It’s about trust. And it’s about building something people are excited to be part of.

Leadership Shifts from Control to Clarity

John Krewson
CEO, Sketch Development

One habit I’ve intentionally adopted is asking a subset of the team to develop even deeply impactful strategies without my direct involvement. On the flip side, I’ve quit trying to be involved in every brainstorming session. I used to be so involved in shaping our messaging that I’d read every blog post before it got published (and edit heavily).

The hands-on approach got us where we are, and I don’t regret it. It won’t get us where we’re going though. We have a strong brand and team in place, so there’s no reason to let my own bandwidth limit either.

The team will do things I won’t like. Occasional failures are inevitable. We won’t let the fear of failure prevent us from putting things into production so we can gather market feedback. This is exactly what I discuss in my book, and what we teach our clients.

Trusting the Team for Growth

Dr. Jaime Goff
Founder of The Empathic Leader and author, The Secure Leader

My team and I design and run our company’s flagship executive leadership program, a high-profile initiative with a large budget.

In the early cohorts, I tried to empower my team by delegating key pieces, yet as launch dates loomed my anxiety and perfectionism kicked in. I slipped into micromanagement, asking them rapid-fire questions that felt like interrogations. I was projecting my stress and undercutting their confidence.

Recognizing this pattern, I turned the spotlight inward. When visibility and pressure rise, I now pause, breathe, and use quick reflective prompts to challenge the story in my head. I still check progress but with curiosity and support rather than control. The result is a calmer leader, a more capable team, and a richer learning experience for our future executives.

Curiosity Beats Micromanagement for Leaders

Paige Arnof-Fenn
Founder & CEO, Mavens & Moguls

As a result of the pandemic I stopped spreading myself too thin by overscheduling/hitting multiple overlapping networking events, etc.

I learned to disconnect from technology and focus on cultivating human/face-to-face relationships.

Meeting for coffee/lunch even virtually not only allows you to refuel/recharge but it also accomplishes so much more than e-mail/social media posts.

I now give myself permission to say no. Whether it means sleeping in (no to an alarm clock), meditating, taking a walk, or just turning off the phone/computer (no I will respond later on my own schedule), simple acts of letting myself relax and enjoy the moment are the very best gifts I can give myself.

What I have come to appreciate and realize is that “me time” is not a luxury or pampering like it was in my youth, now it is maintenance! Doing less can be more impactful.

Disconnecting and Learning to Say No

Jeff Williams
President & CEO, Aptia Group US

One leadership habit I consciously let go of was tolerating people who lacked integrity.

I call it my personal “no jerks” rule.

I made a promise to only build and lead alongside people of real fabric, people I trust and respect. If I’m going to pour myself into building something, it has to be with people I believe in and in a culture I’m proud of. Why give myself to anything less?

On the flip side, one habit I’ve intentionally adopted is what I call the power of a little bit more.

In a world that can feel fragile and uncertain, I’ve developed a mindset of giving just a bit more to my work, to my people, to my life.

I work out a little bit stronger, love a little bit harder, hug my wife a little bit tighter.

That small shift has created a life and leadership style driven by purpose, not just productivity. It has helped me build not only successful teams but meaningful ones.

Integrity and Purpose Define Leadership

Angela Justice
Founder & Executive Coach, Justice Group Advisors

I used to believe that if I wasn’t exhausted, I probably wasn’t doing enough.

So I overfunctioned. Took on too much. Made things harder than they needed to be. And I called it leadership.

The habit I dropped was over-efforting. What I adopted instead was asking: What would make this easier?

That question changed everything. It helped me see that effort ≠ impact. Now, before I take something on—or when it starts to feel heavier than it should—I pause and ask:

– What’s the simplest path to the outcome I want?

– What would this look like if it were 20% easier?

– What might I be making harder than it needs to be?

Now I move faster, lead better, and make more space for the people around me to do the same.

Ease isn’t lazy. It’s leadership without the drag.

And when other leaders hear that, they exhale—because they’ve been carrying too much for too long.

Ease is Leadership Without the Drag

Sarah Williams
Founder & Principal, Recruit Healthcare

In recent years, I made a conscious decision to let go of micromanaging.

It was actually a family member who first said something. We were making dinner together, and (as usual) I was trying to control everything from the oven temperature to the garbage collection. What I thought was just good advice was actually undermining her abilities, and suddenly, it hit me — I do this to my employees, hovering over them, and unintentionally limiting their independence.
And, just like in the kitchen, the habit wasn’t doing me any favors.

Since then, I’ve consciously replaced micromanagement with intentional delegation.

I’ve learned to trust my team with real ownership of their work and to give them the space to make decisions and solve problems without me hovering over every detail.

The change has been transformational. The team moves faster, takes more initiative, and genuinely feels empowered in their roles when less supervised.

Intentional Delegation Replaces Micromanagement for Growth

Sheena Yap Chan
Wall Street Journal Bestselling Author, The Tao of Self-Confidence

One leadership habit I consciously dropped was over-explaining myself to be “liked” or validated.

As an Asian woman, I was taught to soften my voice and over-justify my decisions to avoid conflict or judgment. Letting go of that habit allowed me to lead with more clarity and self-trust.

The habit I intentionally adopted was listening more deeply without immediately reacting. Instead of rushing to fill space or provide answers, I now give others room to process and speak fully. That shift created stronger relationships, better collaboration, and more empowered conversations.

Real leadership isn’t about controlling every outcome—it’s about holding space and showing up with intention.

Leading with Clarity, not Over-Explaining

Harry Morton
Founder, Lower Street

One leadership habit I’ve intentionally adopted is being honest, especially when I don’t have the answers.

If someone comes to me with a problem I can’t immediately solve, I don’t bluff or pretend like I know it all, but simply tell them I’ll find out.

The same goes for mistakes that I will always own, and I expect the same from my teams. You will be amazed at how powerful mistakes can be as a leader.

I’ve also consciously dropped the habit of always trying to provide solutions.

I used to think offering quick fixes showed competence, but it actually discouraged creative thinking and added to my own stress. Now, I just focus on creating space for my team to bring their own ideas. And that has resulted in a more confident, creative team, plus a much healthier dynamic for everyone involved, including me.

Honesty And Humility Empower Great Teams

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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Transparency Without Chaos: Leaders Share How to Satisfy Gen Z at Work

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Transparency Without Chaos: Leaders Share How to Satisfy Gen Z at Work

A transformative shift is reshaping the workplace, driven by Gen Z’s demand for flexibility, with nearly half seeking adaptable schedules, per EY’s findings. 

This push for diverse, flexible arrangements is essential to empower a multi-generational workforce. 

Leaders face a complex challenge: meeting Gen Z’s needs while ensuring fairness across generations and achieving business goals. 

This HR Spotlight article gathers insights from business executives and HR experts, exploring innovative policies and digital tools they use. 

Their experiences offer a strategic roadmap for building an agile, inclusive, high-performing culture that benefits all.

Read on!

Anatolii Ulitovskyi
Founder, UNnmiss

Narrate the Why, Not the What

Narrate the ‘Why’, Not Just the ‘What’

In my view, companies best achieve Gen Z’s expectation of transparency by explaining decisions rather than just announcing them.

Whether detailing pay bands, promotion paths, or changes to strategy, if you communicate the reasons behind your decisions, you build trust with your employees, even if the news is bad.

We have helped clients with short internal videos or Q&A sessions led by real execs to explain decisions in unglossed English.

This type of disclosure isn’t about sharing absolutely everything about the decision; rather, it’s about making a statement that management truly respects the workers and is willing to tell them the truth and involve them early on.

CLARITY BEATS PERFECTION, a process-visibility approach is preferred by Gen Z over polished spin.

Isvari Maranwe
CEO, Yuvoice

Transparency and Boundaries Build Respect

My best practice is to train everyone in the workplace, including GenZ, to know the boundaries of appropriate and inappropriate work behavior. They know they can ask people and culture (HR) or the CEO (me) any questions they have and we will do our best to share. But they also know to respect a statement that “this is what we can share right now.”

We both foster a lot of opportunity to disagree and give feedback and clarity on who is ultimately responsible for the final decision, which should then be respected. I learned this from working at the Department of Defense. We do err on the side of updates and transparency in monthly townhalls, so everyone has the opportunity to get caught up.

Janice Kuz
Owner, Flinders Lane Cafe

Transparency and Feedback Build Gen Z Trust

After 20+ years in hospitality and taking over Flinders Lane Café, I’ve learned Gen Z responds best to transparent feedback loops.

When we expanded from 3 to 7 days of kitchen service, I openly shared our weekly revenue numbers and customer feedback scores with the entire team, including our younger staff.

The game-changer was creating monthly “reality check” sessions where anyone could question decisions or suggest improvements without hierarchy getting in the way.

One Gen Z team member pointed out our social media felt too polished—they helped us start posting behind-the-scenes content that actually showed our daily struggles and wins.

When organizational constraints do exist (like budget limits for wage increases), I’ve found being brutally honest about the numbers works better than vague promises. I show them our actual costs, profit margins, and growth targets. They appreciate seeing the real business challenges rather than getting corporate speak.

Nick Norris
Partner, Watson & Norris

Clear Policies Build Trust With Gen Z

My two decades representing employees reveal a fundamental need for clear, consistent workplace policies. Gen Z’s demand for transparency often stems from a lack of clarity in how decisions, especially about progression and rewards, are truly made. This ambiguity creates distrust and can lead to perceived unfairness.

The best practice is to implement thoroughly documented and universally applied performance-based reward and evaluation systems. My firm frequently sees issues from arbitrary measures; instead, rewards should be tied to easily measured work, with clear examples of expectations and outcomes communicated upfront.

This approach ensures employees understand precisely what is expected for advancement and compensation, fostering trust and showing tangible equity.

Clearly explained policies, with established penalties for violations and explicit non-retaliation clauses for reporting issues, build genuine transparency.

Ty Francis
Chief Advisory Officer, LRN Corporation

Generationally Aware Training Builds Gen Z Trust

I recommend building more generationally aware, context-driven training and communication that bridges the gap between Gen Z’s demand for transparency and the realities of organizational constraints. Gen Z is more values-driven, but also highly skeptical. Our search shows fewer than half believe their managers hold themselves to the same ethical standards they expect from others. That kind of mistrust erodes engagement and makes ethics programs feel performative.

This is why training needs to go deeper. The key is to use real workplace dynamics, perhaps including WhatsApp exchanges, and offhand comments in hybrid meetings to highlight the nuances of digital-first communication.

When people see their own experiences reflected and understand why certain information is shared (or withheld), they’re more likely to trust leadership and middle management. It’s about clarity, consistency, and context. That’s how you build credibility and a sustainable culture.

Jennifer Barnes
CEO, Optima Office

Strategic Transparency Builds Gen Z Trust

Think of transparency like a GPS for your workplace – except Gen Z wants to see EVERY pothole ahead.

The best practice? Strategic transparency with context. Instead of saying “we can’t share that,” try “here’s the bigger picture and why some details are classified (no, not CIA-level, just Tuesday budget meeting-level).”

Give them the route overview – where you’re headed, what obstacles you’re dodging, and how their role matters. Share the ‘why’ behind decisions. Gen Z doesn’t need to know everything, but they need to know you’re not hiding everything. It’s the difference between “trust us” and “here’s why you should trust us.”

At Optima, we help you design transparency frameworks that turn generational friction into competitive advantage. Because when your people understand the journey, they’re more invested in the destination – and less likely to jump ship at the first stop.

Jared Bauman
Co Founder & CEO, 201 Creative

Structured Transparency Builds Gen Z Trust

One best practice is to embrace “structured transparency.” That means giving Gen Z employees more insight into decision-making processes, even if you can’t share every single detail.

You don’t have to reveal all the numbers or internal politics, but you can walk them through how and why a decision was made, who was involved, and what the intended impact is.

Gen Z doesn’t just want outcomes. They want context.

Framing communication this way builds trust without putting the company at risk. It also shows respect for their desire to understand the bigger picture, which goes a long way in today’s workplace.

Rameez Ghayas Usmani
Director of Link Building, HARO Services

Honesty Builds Respect With Gen Z

One thing that’s helped us bridge that Gen Z transparency gap is just being honest about what we can explain. If something can’t be shared, I don’t dodge it. I say that upfront, but I always explain why.

For example, if a campaign strategy isn’t fully open, I still walk the team through how decisions are made and what goes into it.

Most of the time, they’re not looking for full access. They just want to know they’re not being kept in the dark. That kind of honesty builds a lot more respect than trying to polish over things.

Diana Babaeva
Founder & CEO, Twistly

Transparency that Doesn’t Overwhelm

Structured visibility offers the best compromise for Gen Z expectations and business limits.

This entails recurring, lightweight rituals such as short weekly Loom updates from leaders or open dashboards with project progress, so people feel in the know, yet not having access to everything.

The Gen Z type doesn’t want full exposure; they just want to feel on the inside, not on the outside.
So, rather than just sharing more, make sure what is shared feels real and current, if imperfect.

Format and frequency mean more than volume, authenticity goes a long way with Gen Z.

The HR Spotlight team thanks these industry leaders for offering their expertise and experience and sharing these insights.

Do you wish to contribute to the next HR Spotlight article? Or is there an insight or idea you’d like to share with readers across the globe?

Write to us at connect@HRSpotlight.com, and our team will help you share your insights.

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